When it comes to their kids and e-reading, parents are prepared to spend this holiday season, an upcoming study has found.
Nearly 40% of parents with children aged 2-to-13 who read ebooks plan to purchase a new e-reading device for their children this holiday season, according to the study from New York-based children’s research firm PlayScience and Digital Book World. The study will be released in full exclusively at the Digital Book World Conference + Expo in New York on Jan. 16.
Among devices parents are most likely to buy for their children, Amazon’s Kindle Fire leads the way, with 28% of those who intend to purchase saying they plan to buy that device. Next is the iPad Mini, with 21%, followed by the iPad, with 18%. E-readers will be much less popular holiday items for e-reading children this year, with only 11% of parents planning on buying a Kindle e-reader and 7% a Nook e-reader (see chart) ...
Via Carisa Kluver