"How did Apple pull off something Amazon and Google couldn't, despite them launching cloud-music services first?
For one, Apple has a history with the music industry as long as any technology company's.
"It's really hard to get the labels to give you the rights that you need," Jobs said in a 2003 interview at the first All Things Digital conference. "And I don't see them sprinkling those rights around everywhere, letting a thousand flowers grow quite yet."
In that interview eight years ago, Jobs described the vast divide between technology and entertainment executives, and he talked about how he bridged it."