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Apple: Most Admired No More? - Forbes

Apple: Most Admired No More? - Forbes | Apple, Mac, iOS4, iPad, iPhone and (in)security... | Scoop.it
Guest post written by Brad Chase Brad Chase is founding partner at Capital Media Partners, an international communications firm, and adjunct professor of communications studies at the University of San Francisco.

 

The mythic glory of the invincible Apple brand is evaporating in numerous ways:

 

False Illusion of Security

 

For years, Apple users crowed that Macs are safer than PCs and security software is unnecessary – a myth perpetuated by commerce. Cyber criminals focused their efforts on PCs because it’s more profitable to go after the far larger population of PC users. But success breeds danger and a series of large-scale attacks on Macs, as well as major media outlets like The Wall Street Journal, has finally made Mac users feel vulnerable.

 Read more in the article: 

 

http://www.forbes.com/sites/ciocentral/2013/02/25/apple-most-admired-no-more/?utm_campaign=techtwittersf&utm_source=twitter&utm_medium=social

 

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Apple Snubs Firm That Discovered Mac Botnet, Tries To Cut Off Its Server Monitoring Infections

Apple Snubs Firm That Discovered Mac Botnet, Tries To Cut Off Its Server Monitoring Infections | Apple, Mac, iOS4, iPad, iPhone and (in)security... | Scoop.it
Dr. Web's chief executive Boris Sharov, who says Apple never responded when the firm shared its findings on the Flashback botnet.

 

“They told the registrar this [domain] is involved in a malicious scheme. Which would be true if we weren’t the ones controlling it and not doing any harm to users,” says Sharov. “This seems to mean that Apple is not considering our work as a help. It’s just annoying them.”

 

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Among Top Four Internet Companies, Is Apple Most Vulnerable? - Forbes

Among Top Four Internet Companies, Is Apple Most Vulnerable? - Forbes | Apple, Mac, iOS4, iPad, iPhone and (in)security... | Scoop.it
Who is the best among the "fantastic four" Internet companies: Apple, Facebook, Google and Amazon?

 

===> But which company is the most vulnerable in today’s quickly changing market? None other than Apple, according to one panelist speaking at the Techonomy conference. <===

 

Despite Apple’s massive market cap and blockbuster products, it’s the most vulnerable because it has to constantly maintain its innovation advantage in hardware to keep consumers coming back, said Alec Ellison, chairman of investment banking at Jefferies.

 

Read more:

http://www.forbes.com/sites/tomiogeron/2012/11/12/among-top-four-internet-companies-is-apple-most-vulnerable/?utm_campaign=techtwittersf&amp;utm_source=twitter&amp;utm_medium=social

 

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