Guest post written by Brad Chase Brad Chase is founding partner at Capital Media Partners, an international communications firm, and adjunct professor of communications studies at the University of San Francisco.
The mythic glory of the invincible Apple brand is evaporating in numerous ways:
False Illusion of Security
For years, Apple users crowed that Macs are safer than PCs and security software is unnecessary – a myth perpetuated by commerce. Cyber criminals focused their efforts on PCs because it’s more profitable to go after the far larger population of PC users. But success breeds danger and a series of large-scale attacks on Macs, as well as major media outlets like The Wall Street Journal, has finally made Mac users feel vulnerable.Read more in the article: