Well, knowing your name and how long you’ve been a card member seems only mildly invasive compared to what Apple may be up to.
As you know, Apple’s Tim Cook has been vigorous in defending users’ right to privacy. As the world’s biggest luxury brand, Apple has an advantage over companies like Google that rely on turning their customers into products. However, with the companies’ forays into new advertising-based ventures like streaming music, that ethic may be harder to enforce. And a new patent application aligned with the Apple Pay product suggests a dramatic new leap into users personal space.