Appel ne demanderait plus que 300 000 dollars pour devenir annonceur sur sa plate-forme publicitaire pour mobile, contre un million il y a un an. (C'est les soldes chez Apple : -70% pour annoncer sur #iAd!
The company is missing a key opportunity to develop a walkable neighborhood.
Apple is already a world leader in consumer technology; this was its chance to be a world leader also for community-oriented sustainability.
The corporation has shown a commendable ability to support transit and walkability in certain neighborhoods where it has retail outlets. Another high-tech giant with a need for security, Amazon, is showing how to revive an older neighborhood for its new, highly walkable headquarters in Seattle. Google has signaled its strong desire to position its future headquarters amid a mixed-use, housing- and transit-rich environment. So the potential was there.
Instead, Apple chose to design its new headquarters as if it were a new consumer product, an “iBuilding” of sorts with a clean, high-concept design that reinforces the company’s futuristic corporate brand. In that sense, it probably succeeded: the building is cool-looking in an abstract sort of way, the kind of structure that will make people go “wow.”
But it does nothing to make Silicon Valley a better environment for people, and might even make it harder to improve the walkability of Cupertino by sealing off potential walking routes...
Dans une réunion classique, les participants utilisent tant bien que mal des feuilles de papier, un laptop, un gsm, un agenda… Certains ne parviennent pas à trouver leur planning, d'autres ont oublié les annotations aux procès-verbaux.
Pour la première fois, Apple rend publique la liste complète de ses fournisseurs, mais aussi un rapport complet sur les conditions de travail de leurs employés et les violations des droits de l’homme ou du travail ayant eu lieu dans leurs usines.
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