The Next Generation of Integrative Physicians
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The Next Generation of Integrative Physicians
Finding ways that the International College of Integrative Medicine (ICIM) can appeal to and connect with Gen Y and, eventually, the Millennial generation.
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Who are the Millennials?

Who are the Millennials? | The Next Generation of Integrative Physicians | Scoop.it

Reference: McMillan.

"Making Sense of the Millennial Generation"

About this Article: "The Foundation funded a research grant for a team of academic hospitality and human science leaders to investigate.These three experts collected feedback from more than 2,000 respondents ages 18 – 30."

Hannah Chappell-Dick's insight:

Although Gen Y is often considered the predecessor of the Millennials, it is sometimes implied that Millennials are simply the younger members of Gen Y. For our purposes, we will use the terms interchangeably for those currently ranging from 18-35 years of age (Fox).

 

The International College of Integrative Medicine needs to care because they are coming fast. By 2016, an estimated 80% of the workforce will consist of Millennials (Arellano). Unfortunately, Millennials are often underestimated by older generations. According to many studies, however, they still have the same core values and commitment to business goals as previous generations (Arellano). For this reason, our organization should begin now to appeal to this new generation of physicians so that we can walk confidently in the direction of the future of integrative medicine. By making a few simple changes, we can ensure the longevity of our organization.

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More Information

More Information | The Next Generation of Integrative Physicians | Scoop.it

Not Referenced in Report

"Cracking Today's Digital Natives: 5 Things to Keep in Mind When Marketing to Millennials"

About this article: "Millennials have presented marketers with an interesting challenge. Generation Y operates in a completely new way, in part because of the highly digital world we grew up in."

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What Can We Do in Workshops/Lectures

What Can We Do in Workshops/Lectures | The Next Generation of Integrative Physicians | Scoop.it

Reference:

"What Does Generation Y Want from Meetings & Events"

About this article: "A new report from Amsterdam RAI has event planners talking about the newest generation of trade show attendees--and how to make sure their experience is what they need it to be."

 

Quick Overview:

1. Do not sacrifice content for entertainment.

2. Include discussion and conversation in your seminars.

3. Present attendees with supplemental information via their smartphones.

4. Use more visual aids in your presentations.

5. Attempt to stay connected to internet trends

Hannah Chappell-Dick's insight:

Millennials love to be entertained, but today’s students and young doctors are still very interested in biochemistry and physiology of ideas, as well as the functional differences between integrative and conventional medicine (Sajad Zalzala, June 2013). There are many ways to enhance Millennials’ enjoyment of seminars without losing any content.

 

To Millennials, the reception of information should be a two-way street, not a “passive review” (Arellano). Take care to include some elements of discussion and conversation in your presentation to increase its relevancy to the lives of those listening. Another way to increase relevancy is to present attendees with quick information (graphs, biographies, related links, topic summaries) via their smartphones either before or after the seminar. In your presentation, consider new tools such as Prezi, and include more colors, diagrams, and visual aids.

 

More broadly, stay on top of internet trends (like the Harlem Shake) to show that you are connected to their world (Fox). Remind young doctors of the “why”: how the daily monotony transfers to the big picture (Lim and Epperly).

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What We Can Do at Conferences

What We Can Do at Conferences | The Next Generation of Integrative Physicians | Scoop.it

Reference: Schawbel

"Millennials Believe the Future of Education Will be Virtual"

About this article: "In a new study we found that 50 percent of students believe they don’t need a physical classroom to learn."

 

Quick Overview:

1. Detailed and personalized registration forms to avoid a generic experience.

2. Inform millennials about benefits of attending, such as networking, explicitly.

3. Offer career coaching for aspiring doctors.

4. Offer guided meeting tours for first time attendees.

5. Anticipate needs and make clear decisions.

6. Address millennials directly.

7. Offer “snapshot” evaluations throughout the day.

8. Consider investing in Wi-Fi services.

9. Implement a point reward system for student participation in ICIM’s meeting activites.

10. Consider offering live-streaming for those who are unable to travel.


Via The Learning Factor
Hannah Chappell-Dick's insight:

At our biannual conferences, it is time for our organization to begin making small changes to appeal to young doctors and students.

 

Before the meeting begins, detailed or personalized questions on registration forms can be implemented in an effort to show both first time attendees and longstanding members that their needs and ideas are valued in the planning of our meetings (Fox). This will appeal to the Millennial generation by showing them that their experience will be unique and relevant to their lives. "If you create a generic experience for them, you may lose their trust and a potential member" (McMillan). An increased effort must also be made to inform young attendees of the myriad ways that attending our conference could benefit them. Examples are possible job opportunities, face to face networking, scholarships, or even career coaching (McMillan).

During the meeting, it is important to help millennials learn the ropes without appearing patronizing. A guided tour for first time attendees, especially millennials, would be beneficial in helping increase the comfort level (Fox). Try to anticipate their needs and make clear decisions for them to reduce the risk of confusion and wasted time, but always be sure to address them directly and respectfully (McMillan). To ensure that all needs are heard, be deliberate in offering “snapshot” evaluations for attendees at the end of each session or day (Lim and Epperly). Provide convenient drop off locations for these “snapshots” to increase participation. Finally, ICIM must consider investing in Wi-Fi to appeal to a millennial contingency, as well as to stay relevant in a changing world (McMillan).

 

Millennials love competition, social sharing, game-like settings, and immediate feedback. While it’s important not to “get carried away with gimmicks” or “have games just to have games,” a relevant activity that is consistent with ICIM’s business goals would be appropriate (Arellano). For student attendees, ICIM could award points for visiting exhibitor booths, sharing pictures of the conference, participating in networking parties, attending seminars, etc. At the end of the meeting, small prizes like partial scholarships to the next meeting, an ICIM t-shirt, or even wine and chocolate gift bags could be given according to the number of points earned.

 

Although studies show that most students still prefer a traditional classroom over an online one, economic troubles and new technology are increasing the popularity of the virtual classroom (Schawbel). When young people are crippled by debt and an inability to find jobs, it may be unrealistic for them to travel across the country to attend ICIM’s meeting in person. To address this, ICIM should consider live streaming their conference for a small fee for those who cannot feasibly attend the event. This could benefit both millennials who are unable to afford the full meeting or for older doctors who are not comfortable travelling long distances. While meetings are still the most effective mode of education, ICIM has been considering implementing some video conferencing for a few years and the time has finally come where this can be a realistic option. While unwanted side effects such as lower meeting attendance, technological issues, and lower profits are conceivable, it is likely that the ability to reach more people would outweigh these possibilities.

 

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The Learning Factor's comment, June 13, 2013 3:26 AM
Thanks for your comment. We agree - a blend of learning modalities works best. Take a look at barebrilliance.com to see how virtual training is evolving.
Hannah Chappell-Dick's comment, June 13, 2013 10:13 AM
Very interesting! Thanks for the link, I will definitely pass that on to others at ICIM who are their exploring options!
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Click to Support the William D. Mitchell Scholarship for Med Students!

Click to Support the William D. Mitchell Scholarship for Med Students! | The Next Generation of Integrative Physicians | Scoop.it

William D. Mitchell Scholarship Recipient Feedback:

 

"The growth that I have experienced as a ICIM resident physician has been influenced not only by the speakers at the conferences and workshops, but also by the non-structured interactions with the membership. I have been using approaches to treating my patients with diabetes that I learned at the recent ICIM conference in Nashville from physicians from Ohio and Alaska.  Without the incredible opportunities for networking afforded by ICIM, I would not have been using these powerful approaches." –Dan Kohn

 

"I continue to talk about what I learned at the last conference and recommend to students and physicians to attend conferences… ICIM is such an incredible organization. So much of what I learn is applicable to daily life in the doctor’s office. I can’t wait for this next conference!" –Katherine Kasper

 

"The ICIM conference is perfectly aligned with my goals and interests and would be a great educational opportunity. I hope to obtain my degree(s) and one day become an ICIM practicing member." -Minden Collamore

Hannah Chappell-Dick's insight:

Thirty years ago, William D. Mitchell founded the International College of Integrative Medicine. Mitchell was a man who knew the importance of envisioning the future today, and the future of integrative medicine lies with our medical students.

Click the link above to donate to help a med student attend ICIM's next convention!

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Connecting the Generations

Connecting the Generations | The Next Generation of Integrative Physicians | Scoop.it

Reference: Lim and Epperly.

"Generation Gap: Effectively Leading Physicians of All Ages"

*Available online to subscribers only.

 

Quick Overview:

1. Be open to change.

2. Value Millennials’ ideas without judgment.

3. Begin an intergenerational mentoring relationship.

4. Maintain an online presence to allow for communication with younger doctors.

5. Ask a Millennial for help with social networking to build new bridges!

 

Benefits of Mentorship for Older Doctors:

1. Help with social media and online presence, if wanted.

2. A platform to showcase their knowledge and experience

3. A greater sense of meaning, joy, and legacy.

 

Benefits of Mentorship for Millennials:

1. New knowledge and skills.

2. Stronger sense of loyalty to the organization.

3. The feeling of being invested in, challenged, and stimulated.

Hannah Chappell-Dick's insight:

Sometimes the cultural differences between the younger and older generations can cause divides, but there are many ways that these chasms can be bridged. Perhaps the hardest gap to overcome stems from the Millennials’ expectation that their ideas are as valuable as their superiors’. “Both traditionalists and boomers value hierarchy and may have difficulty treating younger team members as equals” (Lim and Epperly). While in the past it was uncommon for insubordinates to respectfully question what they were told, it is now acceptable, and even encouraged, in society. “This allows for fresh ideas and energy to permeate the company more quickly and allow it to change with the times” (O'Donnell). ICIM, as a small and friendly organization, is already making a strong effort to be open to new ideas, but we must continue to value teamwork and “listen to [our] younger peers without judgement” (Lim and Epperly).

 

One great way to bridge the gap between older and younger members is to build strong mentoring relationships between generations. If people with similar career and medical interests are paired into official mentoring relationships, there are copious benefits for both parties involved.

 

Doctors who are “reaching the ends of their careers are at risk of hitting a plateau in their abilities. This comes at a time when they want to showcase the knowledge they've gained over their years of experience” (Lim and Epperly). ICIM, of course, is a perfect place for our experienced members to spread the knowledge that they have obtained over the years with younger generations who are just beginning their careers. Sharing this knowledge imbues older doctors’ work with a greater sense of meaning and joy, as well as the feeling that they are leaving behind a legacy (Lim and Epperly). Retired doctors might enthusiastically volunteer more time and energy to this mentorship for a greater sense of purpose.

 

These mentoring relationships would also give younger doctors new knowledge and skills and a stronger sense of loyalty to their organization, which would be very positive for ICIM’s future. Additionally, a one-on-one relationship would help Millennials believe that they are being invested in, challenged, and stimulated (Lim and Epperly).

 

Finally, it would behoove ICIM members to become proficient in social networking. We recognize that many core members of ICIM do not feel the need for an extensive online presence, but there are benefits to investing time into creating one. For example, if a bright young student is interested in connecting with a more experienced, wiser, long-term member, they may feel more comfortable making the initial connection online (McMillan).

 

Some simple ideas include keeping your website up to date, making a facebook page for your practice, and creating a personal LinkedIn account. If you would like assistance, ask a Millennial! They’ll be excited to share their knowledge and it just might turn into the beginning of a mutually beneficial mentoring relationship.

 

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Millennials Don't Like...

Millennials Don't Like... | The Next Generation of Integrative Physicians | Scoop.it

Reference: O'Donnell

Offices trying to adjust to Gen Y's 'But why?
Hannah Chappell-Dick's insight:

(O'Donnell) observed, “‘Because I said so’ may have worked when it came to kids and winter coats, but it’s probably not the right answer to most Gen Y employees. Neither is: ‘Because we’ve always done it that way.” Some seemingly tried and true ideas will no longer cut-it in today’s world of medical meetings. A basic PowerPoint presentation, for example, will not always “satisfy an emerging generation of attendees”, as their expectations are higher (McMillan). Additionally, promises of promotions or monetary raises will not be as attractive for young professionals as an incentive to work long, hard hours as they have been in previous generations (Lim and Epperly). What, then, does appeal to the Millennials? See the other articles!

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Integrative Medicine's comment, June 13, 2013 11:12 AM
I think that ICIM is craving input from younger doctors- the problem is how to get that input! I think that the challenge is how to contact them- and you have pointed out we have to meet people where THEY are, not expecting them to use our standard landline habits.
Hannah Chappell-Dick's comment, June 14, 2013 11:28 AM
Ah yes, you mentioned that you'd like to survey young aspiring doctors about speakers that THEY would be interested in coming to hear at ICIM. Our next challenge is to find the most effective way of contacting them. Additionally, we have to find young doctors who know people in the integrative field who would bring new perspective to ICIM. It was also suggested that students would have professors that have interesting things to say on the topic!
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Millennials Like...

Millennials Like... | The Next Generation of Integrative Physicians | Scoop.it

Reference: Arellano

"The Millennials are Coming! Proven Engagement Strategies"

About this article: "An interview with Nate Chai, senior director of Design Consulting at Allen Communication about capturing the attention of incoming Millennials."


Via Edumorfosis
Hannah Chappell-Dick's insight:

Generally, Millennials are conscious and smart, but easily bored (Fox). They appreciate short, structured meetings that are engaging and interactive (McMillan). Because of this, it is important to show Millennials the impact of attending will have on themselves individually. Growing up with the internet at their fingertips, Millennials are more confident offering their input or opinions, even if they are subordinate. Millennials require constant feedback on their performance (Lim and Epperly).

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