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3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy - Search Engine Journal

3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy - Search Engine Journal | APP & WEBSITES | Scoop.it

Social media has become the go-to marketing vehicle for companies looking to generate interest, conversation and increase consumer engagement with their brand. Likewise, at Steel City Marketing, we have invested both time and money into making this part of our marketing efforts. We love communicating with both existing and prospective clients on Twitter, Facebook, Google+ and use many of the online tools available to connect with them. However, we still believe that social media is yet to make other forms of traditional marketing redundant, so we focus our efforts on creating a cohesive strategy. The promotional gifts industry is a niche sector of the marketing world but it is essential that we move it forward with prevailing trends.  We help our clients to use the unique benefits promotional gifts offer to enhance their social media campaigns.

 

Recurrently, clients ask “what ROI can promotional gifts provide?”- A question equally common to social media strategists. Statistics show that promotional gifts can in fact deliver a higher or equal ROI than most other forms of advertising. So how do you use this to improve your social media strategy? In a recent national study by the BPMA; some particularly interesting facts stand out:

“87% of recipients stated they have kept a promotional gift for longer than a year”

“84% of respondents agreed that a branded promotional gift increased brand awareness with 66% saying they could remember the brand printed to a product from a previous year”

“79% confirmed they were likely to do business with that company in the future”

It goes to show that a promotional gift lasts longer than a tweet or a status. They are concrete, have utility and are a less disposable marketing tool than many assume. You can use the longevity they offer your brand campaign to increase traffic to, and awareness of, your social media efforts. Read on for our top three tips.


Via Russ Merz, Ph.D.
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Skyrise Branding's curator insight, September 24, 2014 8:28 AM

A great evaluation on how to use promotional products alongside your social media campaigns

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Social Media Marketing Quick Glance Guide - Business 2 Community

Social Media Marketing Quick Glance Guide - Business 2 Community | APP & WEBSITES | Scoop.it
Business 2 Community
Social Media Marketing Quick Glance Guide
Business 2 Community
This guide provides reminders and tips that will help you successfully implement your social media strategy. SOCIAL MEDIA MARKETING QUICK GLANCE GUIDE.
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Designing a Mobile App? Don't Make These 10 Mistakes

Designing a Mobile App? Don't Make These 10 Mistakes | APP & WEBSITES | Scoop.it
Developing a solid mobile app requires discipline and practicality. These mobile design "don’ts" will help you avoid some messy obstacles. (RT @somescript: Designing a Mobile App?
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Nonprofits Must Take Their Fundraising Strategy To The Next Level | Social Media Today

Nonprofits Must Take Their Fundraising Strategy To The Next Level | Social Media Today | APP & WEBSITES | Scoop.it
Now is as good a time as any to clean up your nonprofit’s fundraising strategy.
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | APP & WEBSITES | Scoop.it
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4 Big Ideas for Your Social Media Strategy - Inc.com

4 Big Ideas for Your Social Media Strategy - Inc.com | APP & WEBSITES | Scoop.it
4 Big Ideas for Your Social Media Strategy
Inc.com
According to Natanya Anderson, the company's director of social media, Whole Foods's “local social” marketing presence evolved organically to reflect the range of products offered by region.
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Restaurant social media experts talk strategy | Latest Headlines content from Nation's Restaurant News

Restaurant social media experts talk strategy | Latest Headlines content from Nation's Restaurant News | APP & WEBSITES | Scoop.it
NRN held a Tweet chat with the industry's leading social media directors.
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Mobile Optimisation Strategy: Responsive Design or Standalone Site? - iCrossing

Mobile Optimisation Strategy: Responsive Design or Standalone Site? - iCrossing | APP & WEBSITES | Scoop.it
Lately there has been a lot of talk about mobile optimised websites. Mobile usage is on the rise. A recent audit of our own clients showed an average growth (#Mobile #Optimisation Strategy: Responsive Design or Standalone Site?
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