Social media has become the go-to marketing vehicle for companies looking to generate interest, conversation and increase consumer engagement with their brand. Likewise, at Steel City Marketing, we have invested both time and money into making this part of our marketing efforts. We love communicating with both existing and prospective clients on Twitter, Facebook, Google+ and use many of the online tools available to connect with them. However, we still believe that social media is yet to make other forms of traditional marketing redundant, so we focus our efforts on creating a cohesive strategy. The promotional gifts industry is a niche sector of the marketing world but it is essential that we move it forward with prevailing trends. We help our clients to use the unique benefits promotional gifts offer to enhance their social media campaigns.
Recurrently, clients ask “what ROI can promotional gifts provide?”- A question equally common to social media strategists. Statistics show that promotional gifts can in fact deliver a higher or equal ROI than most other forms of advertising. So how do you use this to improve your social media strategy? In a recent national study by the BPMA; some particularly interesting facts stand out:
“87% of recipients stated they have kept a promotional gift for longer than a year”
“84% of respondents agreed that a branded promotional gift increased brand awareness with 66% saying they could remember the brand printed to a product from a previous year”
“79% confirmed they were likely to do business with that company in the future”
It goes to show that a promotional gift lasts longer than a tweet or a status. They are concrete, have utility and are a less disposable marketing tool than many assume. You can use the longevity they offer your brand campaign to increase traffic to, and awareness of, your social media efforts. Read on for our top three tips.
Via Russ Merz, Ph.D.