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Your Mobile Marketing Strategy - Are you using all tools to succeed?

Your Mobile Marketing Strategy - Are you using all tools to succeed? | App Store Marketing ASO | Scoop.it
Mobile - A mobile marketing strategy is crucial to an online retailer's success these days, and here's how to get your strategy working for you ASAP.

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Eric_Determined / Eric Silverstein's curator insight, October 24, 2013 4:40 PM

Asi provides a thorough review of all tools available with great examples.

 

"Take the time to develop your mobile marketing strategy and take advantage of this rapidly growing market. Consider using popular social media apps as part of a comprehensive e-commerce strategy to increase brand awareness and engagement, and have your website design optimized for mobile users. The improved #mobile #experience will naturally lead to better conversion and increased sales."

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20 incredible app UI designs for the iPhone

20 incredible app UI designs for the iPhone | App Store Marketing ASO | Scoop.it

How do you stand out amongst the millions of iPhone apps competing for attention? With a fabulous design, that's how! Holger Sindbaek of app community Meerli selects some of his favourites.


Five years have passed since Steve Jobs stood on a stage in Mountain View and said, "One last thing...", and those five years have been fast and furious. Over half a million apps have now been uploaded to Apple's App Store, not to mention the huge numbers of Android and Windows Phone apps that have been made available - but design-wise few of them can truly be considered beautiful.

 

The last year, however, has seen some mobile applications pop up with amazing-looking user interfaces that offer fantastic user experience. To encourage this trend, some friends and I have created a community, Meerli, to enable exceptional mobile designers to connect and share their work.

 

Here are 20 designs we've found that we think can inspire you and bring mobile design into a new era.

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Leo Chan's curator insight, May 30, 4:54 AM

Good post for design reference.

The success and failure of any mobile application really based on the User Interface (UI) design.

This article shows quite a few nice designs for us to reference to.

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Transparent Screen App : User Interface Design | CreativeLayers

Transparent Screen App : User Interface Design | CreativeLayers | App Store Marketing ASO | Scoop.it
A very simple UI design for Transparent Screen Android App.

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Moqups Wireframing App | Web Design Blog

Moqups Wireframing App | Web Design Blog | App Store Marketing ASO | Scoop.it
One of the best wireframing apps to use in web development is Moqups. It is a nifty HTML 5 App that is used in creating wireframes, UI concepts, mockups, prototypes.

Via Cecil J. Foutch
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Diagram, Shotlist, and ‘Pocket-Block’ Your Scene with the Shot Designer App, by Dave Kendricken

Diagram, Shotlist, and ‘Pocket-Block’ Your Scene with the Shot Designer App, by Dave Kendricken | App Store Marketing ASO | Scoop.it

Posted by Dave Kendricken on October 19, 2012

 

"Thanks to Hollywood Camera Work’s new app Shot Designer, you can now design and block camera coverage of your scene almost as fast as you can think it — even on your mobile device. An intuitive interface allows precise control for plotting (and animating) all the essential aspects of shooting your scene in a classic top-down diagram style. A limited (single-scene-at-a-time) release is available for free, and the $20 Pro version has some key perks too. Read on for the intro video and a more detailed list of Shot Designer’s features.

 

Here’s the basic rundown of what the free version of the app allows you to design (and why it’s so cool):"

...

 

NoFilmSchool.com


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App Store Optimization Tip 1 - Keywords in App Name

App Store Optimization Tip 1 - Keywords in App Name | App Store Marketing ASO | Scoop.it
Part of a 5-part article series, App Promo breaks down 5 tips to better position your app within the app stores...

Via Jessy Grossi
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How to improve App Store Search Rankings with Mobile SEO...for Begi...

With profitable social gaming apps bidding up the price of mobile advertising and crowding the App Store leader-boards, what is an indie developer with a brand...

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Leo Chan's curator insight, May 30, 5:01 AM

A great article about App Store SEO. It also provided different guideline on how to optimize the search engine.

I didnt know that SEO are important within the app store before.

Also. I didnt know that the ranking in AppStore is affected by external review sites....this is really a thing to concern.

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How To Write a Great App Description - MobileDevHQ

How To Write a Great App Description - MobileDevHQ | App Store Marketing ASO | Scoop.it
App descriptions are an essential component of organic app distribution (i.e. getting users to download your app for free). A common refrain we’ve heard from developers is, “but how...

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iOS Developers in SF

App Store Optimization: Get Your App Noticed

Monday, Sep 24, 2012, 7:00 PM

YetiZen Innovation Lab
540 Howard Street San Francisco, CA

37 iOS developers Attending

Hey guys, I'm teaching a Skillshare class on September 24th about App Store Optimization. The goal is to be super interactive and hands-on, so that everyone leaves it with an actionable gameplan. Check out the blurb below, and if you're interested, sign up here: http://skl.sh/NtAeRM -- Today, getting discovered in the App Store can be the differenc...

Check out this Meetup →

Hey guys, I'm teaching a Skillshare class on September 24th about App Store Optimization. The goal is to be super interactive and hands-on, so that everyone leaves it with an actionable gameplan.

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12 Proven Ways To Promote Your App And Gain More Exposure | AppClover.com

12 Proven Ways To Promote Your App And Gain More Exposure | AppClover.com | App Store Marketing ASO | Scoop.it
Now that your app is listed in the app store, it’s time to get back to work promoting it if you want it to become one a top app. This article shows you how.

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4-Hour Apps Series: iPhone App Marketing (part 8 of 8) | AppClover.com

4-Hour Apps Series: iPhone App Marketing (part 8 of 8) | AppClover.com | App Store Marketing ASO | Scoop.it
In this series of 8 AppClover articles, successful appreneur Carter Thomas gives you an easy to understand step-by-step guide to App Developing and Marketing.

Via Jessy Grossi
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Call to Action: Make Sure Your App Actually Gets Downloaded

Call to Action: Make Sure Your App Actually Gets Downloaded | App Store Marketing ASO | Scoop.it
Some users find your app on the App Store (or Google Play Store), and some find about it on the web. No matter how many visitors you manage to bring to your app website or landing page, if they don't end up downloading your app then it's useless.

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App Icons in ASO: Yes, your Icon Sucks – deal with it

App Icons in ASO: Yes, your Icon Sucks – deal with it | App Store Marketing ASO | Scoop.it
Icons are like dogs. You love your dog. You think your dog is the best dog in the world. In fact you think your dog is lovely dog, a pretty dog, a cute dog. Get my point? Like with kids...

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ZURB’s latest free app, Plunk, lets you test the usability of your mobile designs

ZURB’s latest free app, Plunk, lets you test the usability of your mobile designs | App Store Marketing ASO | Scoop.it

A lot more work goes into designing the perfect user interface than meets the eye. Beyond creating something that simply looks good, the usability of your product is everything. Some designers are able to create highly usable interfaces on intuition alone, but no matter what, these designs should always be put to the test before a wide-scale launch — it will save a lot of headaches for you and your users.

 

ZURB, a company that has long specialized in reshaping the design process, is now ready to share its latest free Web app, Plunk (the little sister of Verify).

 

Most simply, Plunk is a service that lets you put together click tests for your mobile designs. In other words, this basic tool reveals a lot about user intuition, by testing where users press (click) in response to a task at hand. That in turn shows you how well you’re guiding users, screen by screen.

 

Here’s an example use case: You’re creating a mobile site and want to make sure the navigation icons are easily understood by your users. Plunk lets you turn screenshots of your design into tests like “Tap on the profile icon” or “Where would you tap to create a new item?”. How well the users perform reflects your design’s usability.

 

From ZURB:

"Now moreso than ever — especially with the rise of responsive web design, mobile web use and native iOS/Android development — it’s crucial that you test mobile screens to ensure they work."


"Designers, developers and business minds will appreciate the comprehensive analytics and visuals that Plunk reports provide. The goal is to further understanding of how a user interprets a design and hasten the iteration process on mobile screens in development."


There’s no doubt that mobile devices are only becoming more and more important, and so everything from apps to mobile-optimized sites should be tested. Then, after setting up a test, anyone on a mobile device or even a desktop (using a simulated phone) can participate for 48 hours. All the while, you can view the results of how closely users come to meeting your set goal. UX testing is important, and this is one of many ways to make sure your work is in tip-top shape.

 

Check it out for free via the link here:

➤ Plunk

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Facebook testing new Pinterest-inspired design for app stories in News Feed - SocialTimes

Facebook testing new Pinterest-inspired design for app stories in News Feed - SocialTimes | App Store Marketing ASO | Scoop.it
Facebook appears to be testing a layout for Open Graph app stories that is similar in design to Pinterest, with boxes for individual items that allow Likes, comments and other app-specific actions.

Via Thomas Faltin
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UI Design: Noteworthy app concept | Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials

UI Design: Noteworthy app concept | Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials | App Store Marketing ASO | Scoop.it
Time to get back to our non-official series of UI Design! I thought it was a good time to get back since I found this amazing app concept. It's the Noteworthy app for the iPhone.

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App design pioneers: Hipstamatic | Feature | Computer Arts magazine

App design pioneers: Hipstamatic | Feature | Computer Arts magazine | App Store Marketing ASO | Scoop.it
How California-based Hipstamatic surfed the vintage trend to bring some warm analogue charm to your iPhone camera...

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App Store Optimization (ASO): improve your app ratings

App Store Optimization (ASO): improve your app ratings | App Store Marketing ASO | Scoop.it
When browsing or searching for apps, the first contact potential users have with your product are your app name, your app icon and your user ratings.

Via Sylvain Gauchet, Jessy Grossi
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Is ASO The End of SEO As We Know? App Store Optimisation | Web Designer Online

Is ASO The End of SEO As We Know? App Store Optimisation | Web Designer Online | App Store Marketing ASO | Scoop.it
Is App Store Optimisation (Apple / Google / Microsoft)The End of SEO As We Know?

Via Jessy Grossi
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App Store Optimization (ASO): App Icon Design

App Store Optimization (ASO): App Icon Design | App Store Marketing ASO | Scoop.it
With more than half a million apps on both the iTunes Store and Google Play, developers have less and less time to make an impression on the users. When users browse or search the app stores, their...

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What's new in SEO in iOS6 App Store

A quick preview of the new App Store....

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Five Big Changes In The iOS 6 App Store (And What Developers Should Do) | TechCrunch

Five Big Changes In The iOS 6 App Store (And What Developers Should Do) | TechCrunch | App Store Marketing ASO | Scoop.it
Is the new iOS App Store a step forward or step back for mobile app developers, users, and the app economy overall?

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App Store Optimization - Keyword Research

In this video I decided to use Appcod.es for my keyword research. This is a perfect example how you can use an ASO tool to do some smart App Store Optimizati...

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3 New Tools for App Store Optimization [VIDEO] | ASO Professional

3 New Tools for App Store Optimization [VIDEO] | ASO Professional | App Store Marketing ASO | Scoop.it
Not everything in the ASO world has to be with ranking and keywords... so that's why I decided to start my weekly show (Starting from this week) with 3 cool resources for App store optmization.

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ASO Tools [infographic]

ASO Tools [infographic] | App Store Marketing ASO | Scoop.it
How many ASO tools and App store optimization tools are out there? This is my first App store optimization infographic... enjoy and go out and check any of those cool ASO resources.

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