Knowing how many people download your app, how much money you're making or what users think of your app is important. But it's definitely not the only thing you should be tracking. It's not all about the number of downloads.
The benefits of inbound marketing for SEO are clear: 90% of web traffic is driven by search engines, content creation and social media - it’s almost all organic. If you want to build a lasting web business it’s obvious you can’t ignore it.
You want your app to succeed, right? But how are you going to measure that success? From your market research, you should already have a good idea of your objectives before your app hits the mobile app stores.
Wooga studio head Christopher Parschat reflects on lessons learned bringing its Facebook hit Diamond Dash to mobile devices, learning the odd lesson that a drastic change can sometimes make a port feel more familiar.
Since iOS6 hits the store last month, every developer is trying to catch up with the changes. The Apple App Store search results now display apps, showcasing icon, app name and the first screenshot....
Some users find your app on the App Store (or Google Play Store), and some find about it on the web. No matter how many visitors you manage to bring to your app website or landing page, if they don't end up downloading your app then it's useless.
There's been a lot of talk this last few days about Amazon, between the launch of the Kindle Fire HD/new Kindle Fire, the fact that the Amazon Appstore reached the 50,000 apps milestone and that it is now available in new countries after 18 months...
After a few app launches, observing many more, talking with several app developers and testing cool services, we're starting to get a pretty good feeling about what can be done to make an app a success.
Sylvain Gauchet's insight:
Marketing your app can’t be an afterthought. It is not a one-time effort either.
It’s about: - Building the right app and building it right, with your target audience and user experience in mind, - Finding what makes users come back to your app, and what makes them share it, - Listening to users and other developers’ feedback, learning how people use your app so you can improve it, - Building an online presence, presenting your app in its best light, - Engaging people and generating interest, - Optimizing your app store page so as many people as possible can find you there, - Reaching out the right way to people who can be interested in your app so they talk about it, - Doing cross promotion with your other apps or other developers’ apps, - Choosing the right promo campaigns to give your apps a boost when it needs it, - Keeping on measuring to know what works and what doesn’t, improving your app and marketing it.
This past year has proven that free apps are more profitable than paid apps. The “monetization window” of app companies is nowhere near closing; on the contrary, the latest statistics are persuading an increasing number of venture capital firms to jump right in.
Earlier this month, Darrell Etherington wrote an article about user behaviour in the app store, specifically on their respective ratings and reviews. The underlying data was provided by Russian data...
Apps World - event & conference, mobile applications, tv app store, widgets...Now in its 3rd year, Apps World has grown to be one of the leading global multi-platform events in the mobile industry. This year’s Earls Court 2 event is set to be the biggest yet with over 5000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals expected for two days of high level insight and discussion
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