Mobile App Promotion
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How To Find Press And Blog Contacts For Your App

How To Find Press And Blog Contacts For Your App | Mobile App Promotion | Scoop.it
Launch day is approaching,  you've been building your email list of interested users and now you'd like to make sure your app launch is going to get covered by blogs and newspapers. By some of them, at least.
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Mobile App Promotion
Ressources about how to market and promote mobile apps : iPhone, Android, etc.
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Learn How People Use Your App - An App Analytics Tools Round-Up

Learn How People Use Your App - An App Analytics Tools Round-Up | Mobile App Promotion | Scoop.it
Knowing how many people download your app, how much money you're making or what users think of your app is important. But it's definitely not the only thing you should be tracking. It's not all about the number of downloads.
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App Store SEO Not Enough: Why Mobile App Publishers Need Inbound Marketing

App Store SEO Not Enough: Why Mobile App Publishers Need Inbound Marketing | Mobile App Promotion | Scoop.it
The benefits of inbound marketing for SEO are clear: 90% of web traffic is driven by search engines, content creation and social media - it’s almost all organic. If you want to build a lasting web business it’s obvious you can’t ignore it.

Via Jessy Grossi
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Email: the key to your audience

Email: the key to your audience | Mobile App Promotion | Scoop.it
Photo by LeWeb
This is the eighth post in the “12 Weeks of Christmas” series.
Building your email list is an ongoing effort. If you haven’t released an app yet you should be creating buzz and...
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How To Track Your App Downloads and Revenue

How To Track Your App Downloads and Revenue | Mobile App Promotion | Scoop.it
You want your app to succeed, right? But how are you going to measure that success? From your market research, you should already have a good idea of your objectives before your app hits the mobile app stores.
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Postmortem: 5 lessons learned making Diamond Dash mobile

Postmortem: 5 lessons learned making  Diamond Dash  mobile | Mobile App Promotion | Scoop.it
Wooga studio head Christopher Parschat reflects on lessons learned bringing its Facebook hit Diamond Dash to mobile devices, learning the odd lesson that a drastic change can sometimes make a port feel more familiar.
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iOS 6 Update & App Store Optimization: Good examples for the first screenshot

iOS 6 Update & App Store Optimization: Good examples for the first screenshot | Mobile App Promotion | Scoop.it
Since iOS6 hits the store last month, every developer is trying to catch up with the changes. The Apple App Store search results now display apps, showcasing icon, app name and the first screenshot....
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Call to Action: Make Sure Your App Actually Gets Downloaded

Call to Action: Make Sure Your App Actually Gets Downloaded | Mobile App Promotion | Scoop.it
Some users find your app on the App Store (or Google Play Store), and some find about it on the web. No matter how many visitors you manage to bring to your app website or landing page, if they don't end up downloading your app then it's useless.
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How to Use Updates To Promote Your App

How to Use Updates To Promote Your App | Mobile App Promotion | Scoop.it
Without improving your app, chances are that you'll get less and less downloads. Once enthusiastic users can become unhappy, ratings and downloads can go down.
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App Marketing Interview: Sam Sofres, Cheddar App

App Marketing Interview: Sam Sofres, Cheddar App | Mobile App Promotion | Scoop.it
We got a chance to interview Sam Sofres from Nothing Magical, that built the Cheddar app. Sam told us more about his app, how he got it known and shared some useful advices.
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Why Giving is as Important as Getting in Mobile App Marketing

Why Giving is as Important as Getting in Mobile App Marketing | Mobile App Promotion | Scoop.it
W3i connecting people to your apps or turning your users into revenue streams. Application and Mobile marketing solutions to help you Monetize and Acquire Users for Your Applications.
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Introducing #AppDevChat - where the community talks app marketing

Introducing #AppDevChat - where the community talks app marketing | Mobile App Promotion | Scoop.it
As I scrolled through my Twitter stream last week I noticed a chat I’ve never seen before, and I quickly discovered I was witnessing the birth of something exciting.
We’ve recently thought about...
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10 Reasons Why You Should Put Your App On The Amazon Appstore

10 Reasons Why You Should Put Your App On The Amazon Appstore | Mobile App Promotion | Scoop.it
There's been a lot of talk this last few days about Amazon, between the launch of the Kindle Fire HD/new Kindle Fire, the fact that the Amazon Appstore reached the 50,000 apps milestone and that it is now available in new countries after 18 months...
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Google Play Marketing Advices For App Developers

Google Play Marketing Advices For App Developers | Mobile App Promotion | Scoop.it

Here are a few other tips and advices that Google itself (in the person of Patrick Mork) gave at the Google I/O in San Francisco (June 27-29 2012)

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The iPhone App Marketing Strategy Guide

The iPhone App Marketing Strategy Guide | Mobile App Promotion | Scoop.it
After a few app launches, observing many more, talking with several app developers and testing cool services, we're starting to get a pretty good feeling about what can be done to make an app a success.
Sylvain Gauchet's insight:

Marketing your app can’t be an afterthought. It is not a one-time effort either.

It’s about:
- Building the right app and building it right, with your target audience and user experience in mind,
- Finding what makes users come back to your app, and what makes them share it,
- Listening to users and other developers’ feedback, learning how people use your app so you can improve it,
- Building an online presence, presenting your app in its best light,
- Engaging people and generating interest,
- Optimizing your app store page so as many people as possible can find you there,
- Reaching out the right way to people who can be interested in your app so they talk about it,
- Doing cross promotion with your other apps or other developers’ apps,
- Choosing the right promo campaigns to give your apps a boost when it needs it,
- Keeping on measuring to know what works and what doesn’t, improving your app and marketing it.

Check out the blog post to learn more!

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Google Play Reviews Update and Why it Matters for ASO

Google Play Reviews Update and Why it Matters for ASO | Mobile App Promotion | Scoop.it
Gosh. I hate to be right all the time ;) But when I saw that Google Play decided to change the way their reviews work and get displayed... I had a small deja-vu .

 

Gabriel Machuret gives us his thoughts about Google+ impact on Google Play app reviews.


Via Jessy Grossi
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Missing the dazzling profit potential of free apps | BGR

Missing the dazzling profit potential of free apps | BGR | Mobile App Promotion | Scoop.it

This past year has proven that free apps are more profitable than paid apps. The “monetization window” of app companies is nowhere near closing; on the contrary, the latest statistics are persuading an increasing number of venture capital firms to jump right in.

 

 

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How To Succeed With Your Mobile App | Smashing Mobile

How To Succeed With Your Mobile App | Smashing Mobile | Mobile App Promotion | Scoop.it
Most mobile apps fail. Designing a successful app is not just a question of luck. With the right preparation you can maximize your chances of success.
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Ratings, Reviews and their impact on ASO

Ratings, Reviews and their impact on ASO | Mobile App Promotion | Scoop.it
Earlier this month, Darrell Etherington wrote an article about user behaviour in the app store, specifically on their respective ratings and reviews. The underlying data was provided by Russian data...
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Get discovered: tuning-up your mobile app's SEO

Get discovered: tuning-up your mobile app's SEO | Mobile App Promotion | Scoop.it
This is the fifth post in the “12 Weeks of Christmas” series.
Search Engine Optimization (SEO) has become a loaded term in recent years. In its purest definition SEO is the art of ensuring your...
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How Ooomf Can Help You With Your App Marketing

How Ooomf Can Help You With Your App Marketing | Mobile App Promotion | Scoop.it
Here's a new platform that can help you market your app and get feedback. We already talked about Ooomf on Apptamin for our blog post on how to create a free app landing page or app website.
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21 App Marketing Resources Worth Knowing

21 App Marketing Resources Worth Knowing | Mobile App Promotion | Scoop.it

Here is a nice list of resources dealing with how to market your app.

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Making money in a crowded App Store: it's dog eat dog and Spy vs Spy

Making money in a crowded App Store: it's dog eat dog and Spy vs Spy | Mobile App Promotion | Scoop.it
On the 25th of July, a shiny iOS remake of the 8-bit classic Spy vs Spy launched on the App Store for $1.99.
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An Analysis of iOS 6 and its Impacts on App Store Optimization

An Analysis of iOS 6 and its Impacts on App Store Optimization | Mobile App Promotion | Scoop.it
If you don't want to be left out, you have to adapt. Everyone is talking about the iPhone 5 and iOS 6 these days, and it's definitely impacting app developers and marketers.
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How To Market Your App On The Amazon Appstore

How To Market Your App On The Amazon Appstore | Mobile App Promotion | Scoop.it

If you've decided to give the Amazon Appstore a try, here are some advices and tips that you probably want to know.

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Apps World: Global Developer Event, Mobile Marketing Conference, App Exhibition

Apps World: Global Developer Event, Mobile Marketing Conference, App Exhibition | Mobile App Promotion | Scoop.it
Apps World - event & conference, mobile applications, tv app store, widgets...Now in its 3rd year, Apps World has grown to be one of the leading global multi-platform events in the mobile industry. This year’s Earls Court 2 event is set to be the biggest yet with over 5000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals expected for two days of high level insight and discussion

Via Philippe Marchal/Pharma Hub
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