App Marketing & PR
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App Marketing Tools, Tutorials and news
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Dan Counsell - Prompting for app reviews

Dan Counsell - Prompting for app reviews | App Marketing & PR | Scoop.it
Prompting customers to "Rate this app!" has become common practice, and unfortunately because it's so common, it's hard to go a few days without being pestered to leave a review. I don't think customers would mind being asked to leave a review for an app they love and use daily if they were asked at the right time, but unfortunately that's usually not the case.
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Leo Chan's curator insight, May 29, 2014 12:26 AM

Interesting article of concern of app reviews.

I also believed that when ask for review, timing is important.

And it is better not ask, than asking at the wrong time.

This article suggested that lunch time is a good time. 

In my opinion, i think it depended on the type of apps.

If it is utility related, i suggested that a few hours of total usage is a good start.

And as for game, i guess it is the best to left the review during the end. When users are emotionally attached to the story line maybe.

 

It is still better than during the launch of the app, as people tent to think that is annoying and they just wanna get their job done without being block by the prompting.

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App Marketing, Stop Throwing Your Money at the Problem - App Developer Magazine

App Marketing, Stop Throwing Your Money at the Problem - App Developer Magazine | App Marketing & PR | Scoop.it
App Marketing, Stop Throwing Your Money at the Problem
App Developer Magazine
App Marketing, Stop Throwing Your Money at the Problem The value of marketing for app developers is undeniable.
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What’s been happening with Facebook’s mobile app ads?

What’s been happening with Facebook’s mobile app ads? | App Marketing & PR | Scoop.it
Mobile apps are now a key part of the mobile marketing armory. (#Facebook advertising an essential in all #mobile app marketing plans?
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AppsFlyer raises $7.1M so your app won't get buried alive in the app stores - VentureBeat

AppsFlyer raises $7.1M so your app won't get buried alive in the app stores - VentureBeat | App Marketing & PR | Scoop.it
AppsFlyer raises $7.1M so your app won't get buried alive in the app stores VentureBeat It's easy for an app to get lost in the app stores with a million other competitors.
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A New Approach To The App Marketing Mix - MediaPost Communications

A New Approach To The App Marketing Mix - MediaPost Communications | App Marketing & PR | Scoop.it
Fast Company A New Approach To The App Marketing Mix MediaPost Communications App marketers have access to all manner of data on their customers and can use that data to engage with them more effectively to encourage greater usage and in-app...
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5 Tips for Writing Killer App Descriptions - Mobile Action

5 Tips for Writing Killer App Descriptions - Mobile Action | App Marketing & PR | Scoop.it
Are people checking out your app in the App store but not converting into downloads? Your itunes description may be a big piece of that problem. Pay attention to this important advice so you stop losing potential users in the App store. Some people don’t think that their app store description is really important, but …
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20 Things Every iOS And Mobile Dev Should Consider in Their App Promotion Strategy

20 Things Every iOS And Mobile Dev Should Consider in Their App Promotion Strategy | App Marketing & PR | Scoop.it
As any experienced mobile developer will tell you, it requires 100s of hours to craft a great mobile application. So much of that time is invested in pouring over the myriad details critical to del...
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10 Mobile App Marketing Ideas - 3D Issue

10 Mobile App Marketing Ideas - 3D Issue | App Marketing & PR | Scoop.it
marketing ideas In business, you have to position yourself where the consumer is; you have to be where they are, the consumer must be able to access your content and services with consummate ease. So where is the ...
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App Store Optimization: Extracting Keywords from Reviews | Trademob blog

App Store Optimization: Extracting Keywords from Reviews | Trademob blog | App Marketing & PR | Scoop.it
Guest post by Ian Sefferman, CEO of MobileDevHQ For those unfamiliar with ASO (App Store Optimization), choosing keywords for your app might seem like a trivial task. The assumption is that you can just choose whichever words first come to your mind when you think about what your app does, right? Wrong. Keywords chosen this […] Read more
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App Store Optimization Guide (ASO) - The App Description

App Store Optimization Guide (ASO) - The App Description | App Marketing & PR | Scoop.it
App Store Optimization is much easier once you learn the 7 step process of writing a killer app description. This guide teaches you what you need to know.
Yasin Aydin's insight:

#appmarketing #appstoreoptimization

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The Beginner's Guide to Inbound App Marketing

The Beginner's Guide to Inbound App Marketing | App Marketing & PR | Scoop.it
This post will go over all of the major inbound app marketing tactics and strategies you can implement outside the app store. The goal of these strategies is to generate leads and downloads for your app.
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App Stores Have Gotten Incredibly Crowded, Here's How Developers Can Still Stand Out

App Stores Have Gotten Incredibly Crowded, Here's How Developers Can Still Stand Out | App Marketing & PR | Scoop.it
Even the best app won't get much traction unless it's strategically positioned in the app store.
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Mobile App Marketing: Why WWE Does It Best | Mobile Marketing ...

Mobile App Marketing: Why WWE Does It Best | Mobile Marketing ... | App Marketing & PR | Scoop.it
Mobile App Marketing Why WWE Does It Best 300x168 Mobile App Marketing: Why WWE Does Once again, mobile and social media marketers can learn a lot about their craft from the unlikely educators at World Wrestling ...
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App Marketing Trends That Will Be Big in 2014 - App Developer Magazine

App Marketing Trends That Will Be Big in 2014 - App Developer Magazine | App Marketing & PR | Scoop.it
Financial Express App Marketing Trends That Will Be Big in 2014 App Developer Magazine Yes, there are certain situations where incentivizing users is useful, like getting more exposure for an app in the iOS or Android app stores, but it is not the...
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Execute Your App Marketing Plan Effectively - The Next Web

Execute Your App Marketing Plan Effectively - The Next Web | App Marketing & PR | Scoop.it
Execute Your App Marketing Plan Effectively The Next Web The execution of your app marketing plan often begins before the development of the app, continues through development, when it's first released in the app store and then continues forward to...
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Better for App Marketing - Push Messaging vs. In-App Messaging - App Developer Magazine

Better for App Marketing - Push Messaging vs. In-App Messaging - App Developer Magazine | App Marketing & PR | Scoop.it
Better for App Marketing - Push Messaging vs. In-App Messaging App Developer Magazine Better for App Marketing - Push Messaging vs. In-App Messaging. Push vs In-App Marketing.
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9 Engaging Marketing App Ideas [Infographic]

9 Engaging Marketing App Ideas [Infographic] | App Marketing & PR | Scoop.it
Over the past week, we've given you MINI's best use of configurators and voting, examples of some of the most creative and robust uses of all types of marketing apps, and how you could take those examples and use them to improve your brand's...
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The Importance of the App Lifetime Value for App Marketers -

The Importance of the App Lifetime Value for App Marketers - | App Marketing & PR | Scoop.it
App marketing isn't just about bringing in new downloads; the importance of the app lifetime value for your average customer far outweighs the importance of an extra download, and it's important to understand why this is, and ...
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Should You Publish Your App on the Amazon App store?

Should You Publish Your App on the Amazon App store? | App Marketing & PR | Scoop.it
Should you be considering releasing your mobile app on the Amazon App Store? Mobyaffiliates investigates.
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The Mobile App Marketing Guide to Critical ASO Tactics & Tools - Business 2 Community

The Mobile App Marketing Guide to Critical ASO Tactics & Tools - Business 2 Community | App Marketing & PR | Scoop.it
The Mobile App Marketing Guide to Critical ASO Tactics & Tools
Business 2 Community
ASO is critical for top-of-the-funnel (TOFU) mobile app marketing.
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Behind the App: Marketing Strategies from Dashlane's Ryan Merchant - Idea to Appster

Behind the App: Marketing Strategies from Dashlane's Ryan Merchant - Idea to Appster | App Marketing & PR | Scoop.it
In this installment of Behind the App, Dashlane's Ryan Merchant shares marketing strategies that get results. (Marketing strategies that work.
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20 Things Every iOS And Mobile Dev Should Consider in Their App Promotion Strategy

20 Things Every iOS And Mobile Dev Should Consider in Their App Promotion Strategy | App Marketing & PR | Scoop.it
As any experienced mobile developer will tell you, it requires 100s of hours to craft a great mobile application. So much of that time is invested in pouring over the myriad details critical to del...
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The Viral Rise & Fall Of Flappy Bird - Marketing Land

The Viral Rise & Fall Of Flappy Bird - Marketing Land | App Marketing & PR | Scoop.it
Flappy Bird, the maddening free app that seemed to appeared out of nowhere two weeks ago, is a great lesson on how a simple “Share” button may help an app go viral or at least continue to generate buzz.
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The 6 Most Important Mobile App Marketing Techniques | Matrix Software

The 6 Most Important Mobile App Marketing Techniques | Matrix Software | App Marketing & PR | Scoop.it
Before starting a mobile application read the most important 6 rules (The 6 Most Important Mobile App ...
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Ad4Screen on App Engagement - Keeping Users Coming Back For More

Ad4Screen on App Engagement - Keeping Users Coming Back For More | App Marketing & PR | Scoop.it
A graduate of HEC International Business School, Patrick Mareuil co-founded Directinet (France’s leading email marketing company) in 2000 and headed Product Innovation & Studies. In 2010, Patrick co-founded Ad4Screen, the French leader in performance-based mobile marketing, now also operating in the UK and internationally with a range of app advertising and marketing solutions. We had a chance to hear him talk at this year’s App Promotion Summit in London.  Now, we are able to share audio recordings of his talk as well as a transcription. We have a high quality podcast of his talk, titled “APP ENGAGEMENT: KEEPING USERS COMING BACK FOR MORE” below: His presentation “APP ENGAGEMENT: KEEPING USERS COMING BACK FOR MORE” can be found on slideshare: ‘App engagement’ – Keeping users coming
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