Have you ever finished watching your favorite TV show and felt like something was missing? Maybe you wished the story arc was different, a particular scene was added, or a minor character had more of a prominent role.
"The woman behind the Twitter account for @BettyDraper talks about what its like to manage the Mad Men character's account."
"Many storytellers find that they lack the basic concepts of technology (from web design to coding). Likewise technologists have difficulty developing engaging narratives for their projects. Connecting the two groups is the primary focus of the New York transmedia community. This is how it began" ...
Robert Pratten: "The slide [...] is from Stephen Anderson‘s deck on Perception Strategy - it’s well worth taking the time to read it but I pulled out this slide because it struck me how important these questions are for transmedia storytelling!"