Local Search News For APM Dentists
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Local Search News For APM Dentists
Pertinent & Timely Local Search News for Dentists
Curated by Kelly Larson
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Small Business Alert: Google Local Phone Scams Continue

Small Business Alert: Google Local Phone Scams Continue | Local Search News For APM Dentists | Scoop.it
Chris Moreno of LocalLeads.com sent me this audio recording of a scammer pretending to be Google in their voice message to a small business. Chris asks what
Kelly Larson's insight:

Front desk alert: Be aware that Google will not ask for your log in info over the phone. Never give out your password. 

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J061B - The ADA Practical Guide to Internet Marketing Print and e-Book Bundle

J061B - The ADA Practical Guide to Internet Marketing Print and e-Book Bundle | Local Search News For APM Dentists | Scoop.it
This guide explains the many options
for Internet marketing while considering a dental practice
Kelly Larson's insight:

The ADA has just published their resource for online dental marketing. I have ordered my copy!

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CareCredit and Synchrony

CareCredit and Synchrony | Local Search News For APM Dentists | Scoop.it
Kelly Larson's insight:

If you're a CareCredit user, make sure you're using the updated link and materials.

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Yahoo Sees Big Search Bump From Firefox Deal

Yahoo Sees Big Search Bump From Firefox Deal | Local Search News For APM Dentists | Scoop.it
Last month, Yahoo announced that it was replacing Google as the default search engine in the next/latest version of Firefox: Firefox 34. That position is n
Kelly Larson's insight:

Make sure Yahoo is on your radar! Time to check to make sure your listing is claimed, up to date and getting reviews.

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Apple Launches "Maps Connect" Self-Service Local Listings Portal

Apple Launches "Maps Connect" Self-Service Local Listings Portal | Local Search News For APM Dentists | Scoop.it
This afternoon, Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It's intended for small business
Kelly Larson's insight:
Apple introduces another important place for dentists to check to make sure their listing is up to date.
 
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Google Releases Mobile My Business Updates

Google Releases Mobile My Business Updates | Local Search News For APM Dentists | Scoop.it
Google has just announced several updates to the mobile capabilities of My Business. Business Owners can now respond to reviews via the MyBusiness mobile app
Kelly Larson's insight:

Now dentists can manage their Google+ pages from their mobile phone (Android now, ios soon)

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How and Why You Need to Deal with Fake Reviews

How and Why You Need to Deal with Fake Reviews | Local Search News For APM Dentists | Scoop.it
The popularity of online reviews has added an important dimension to the web. But what about fake reviews? Here we will look at how to spot fake customer reviews and ways to handle them. People are now able to openly communicate and share information about a wide variety of products and services, potentially helping better(...)
Kelly Larson's insight:

Good food for thought. Though this more directly affects larger businesses, dentists should be aware of this as well as they seek patient reviews.

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Google Test Search Results - 11 Ads, 1 Directory and 3 Stinkers

Google Test Search Results - 11 Ads, 1 Directory and 3 Stinkers | Local Search News For APM Dentists | Scoop.it
Google is apparently testing a mobile style 3 pack as a replacement for the carousel. Whether a test or not, this test search result is quite amazing. I
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Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]

Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study] | Local Search News For APM Dentists | Scoop.it
Less than 1 percent of websites have implemented Schema.org markup. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics.
Kelly Larson's insight:

Rest assured, APM Clients. We make sure your websites have the Schema markup!

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Download FREE, Awesome Dental Practice Valentine's Day Cards!

Download FREE, Awesome Dental Practice Valentine's Day Cards! | Local Search News For APM Dentists | Scoop.it
WE JUST MADE IT SUPER EASY for you to do something really fun for your patients around Valentine’s Day!
Kelly Larson's insight:

Check out this Valentine's freebie from My Social Practice for dental offices

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Dentaltown - Seven SEO Strategies to Accelerate New Patient Acquisition

Dentaltown - Seven SEO Strategies to Accelerate New Patient Acquisition | Local Search News For APM Dentists | Scoop.it

The Internet has fundamentally changed the way dental practices acquire new patients. Today, more than ever, where your site shows up on search engines will determine how much traffic (and new-patient calls) is generated from your website. Google, Bing, Yahoo! and other search engines are focusing more on targeted local search activities. This makes sense given that recent research shows 97 percent of consumers (prospective patients) search for local businesses online.1 This bodes well for dentists, if they navigate their SEO strategy well. 

Consumers don't dig too deeply into search results - 87 percent of all clicks from organic search engine traffic goes to the first five results.2 To capture the attention - and clicks - of prospective patients, your practice's website must secure these top spots in relevant searches for specific keywords. - See more at: http://www.dentaltown.com/MessageBoard/thread.aspx?s=2&f=2606&t=219830#sthash.BfLpC0gC.dpuf

Kelly Larson's insight:

Good article that helps demystify SEO. Again, RELEVANCE is key to Google, so...once the basic foundation is laid make sure to stay up to date and add content regularly. Need more explanation, call for a free 20-minute consult. (952) 921-3360

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Research Shows a Company Facebook is a Must But Why?

Research Shows a Company Facebook is a Must But Why? | Local Search News For APM Dentists | Scoop.it
Simply having a Facebook page for your business is not enough and research shows that consumers expect more, but what?
Kelly Larson's insight:

Interesting research that 95% of millennialsexpect a business to have social media.

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UPDATED: Facebook Page Dimensions Cheat Sheet [INFOGRAPHIC]

UPDATED: Facebook Page Dimensions Cheat Sheet [INFOGRAPHIC] | Local Search News For APM Dentists | Scoop.it
Kelly Larson's insight:

Handy tool for you

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Apple: Local Search Embedded in Spotlight as a Default - Can it Move the Needle?

Apple: Local Search Embedded in Spotlight as a Default - Can it Move the Needle? | Local Search News For APM Dentists | Scoop.it
More than one ambitious player in local has joined the walking dead in their battle with Google. Google has long been the top dog in local search. Along the
Kelly Larson's insight:

Another timely insight from Mike Blumenthal! Thanks, Mike!

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Google +

Google + | Local Search News For APM Dentists | Scoop.it
Kelly Larson's insight:

Stay on top of your Google+ page activity with this new app.

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Apple Launches "Maps Connect" Self-Service Local Listings Portal

Apple Launches "Maps Connect" Self-Service Local Listings Portal | Local Search News For APM Dentists | Scoop.it
This afternoon, Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It's intended for small business
Kelly Larson's insight:

Another important place for dentists to make sure their listing is up to date.

 

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Understanding Google Maps & Local Search - kelly.larson3@gmail.com - Gmail

Understanding Google Maps & Local Search - kelly.larson3@gmail.com - Gmail | Local Search News For APM Dentists | Scoop.it
Google's approach to email
Kelly Larson's insight:

Another step towards Facebook becoming a viable part of dentists' marketing strategy.

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Google Updates Review Policy Help Files and Review Flagging Form

Google Updates Review Policy Help Files and Review Flagging Form | Local Search News For APM Dentists | Scoop.it
This could very well be old news. I have no idea when these two things changed but Google has made a substantial update to both their local review policies and
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Mike Blumenthal Talks Google+ Local

Mike Blumenthal Talks Google+ Local | Local Search News For APM Dentists | Scoop.it
Interview with Mike Blumenthal. Mike so kindly takes the time out to talk to Stargazer about Google+ local.Thanks Mike.
Kelly Larson's insight:

According to the respected Google expert, Mike Blumenthal, "most ranking optimization is best done off Google by making sure that you have a lot of citations, links, reviews around the web and branded mentions of your business and a well crafted website." Good advice!

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Why a Business Should Always Add Photos to their Google Plus Page for Local

Why a Business Should Always Add Photos to their Google Plus Page for Local | Local Search News For APM Dentists | Scoop.it
Todd Mintz highlighted this search result a few days ago on Google Plus. It so clearly illustrates why a business should take the time to fill out every aspect
Kelly Larson's insight:

Another reason to be on top of your own Google listing!

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Yahoo and the "Everybody but Google" Realities of Local Search

Yahoo and the "Everybody but Google" Realities of Local Search | Local Search News For APM Dentists | Scoop.it
Last week Yahoo announced their Yelp review partnership with a great deal of fanfare and bravado. Putting on a happy face is standard fare in these sorts of
Kelly Larson's insight:

Google still continue to have the strong hold on local search causing everyone else to reconsider their place in the picture. 

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