Today, we're seeing an explosion of consumption as consumers move the browser to trillions of apps on hundreds of different mobile devices. You may have heard how companies like Google and Twitter have tapped into new markets by offering public APIs (application programming interfaces) for developers to build apps and new distribution for data and services.
But the public APIs that you see are just the tip of the iceberg. Private APIs are being used by many companies to create huge value by offering a new way to connect with partners and accelerate internal innovation.
In this webcast presentation join Dan Jacobson from Netflix, Greg Brail from Apigee, and Dan Woods from Evolved Media - authors of "APIs: A Strategy Guide" - as they discuss how business leaders can use APIs to transform as a strategy to transform business through private and public APIs.