Marketing Your APIs to Developers – The New Digital Economy Prerogative | API Management Blog - SOA Software | API |
The title of this post is a misnomer. Developers detest marketers and do not like the fluffy stuff that most marketers throw at them. Developers do not even hang around the traditional channels that most marketers tend to use. So as an enterprise that is rolling out an API, how do you attract developers to... Continue reading →