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INFOGRAPHIC: 7 Ways to Increase Traffic with Social Media Channels

INFOGRAPHIC: 7 Ways to Increase Traffic with Social Media Channels | APG4396 - Research & Writing Unit | Scoop.it

Are you unsure about the best way to manage your company’s social media presence?

Here are 7 simple tips to help you get more traffic.


Via Lauren Moss
John Tebbutt's insight:

Lauren Moss uses Scoop.it to collect data visualisations. Here's one that may be of interest to those who are seeking ways to develop your social media profile.

 

Question: how does this graphic collapse marketing and information provision functions? Is this an issue? Do we need to be able to separate information provision and marketing?

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Nine0Media's curator insight, March 11, 2014 1:48 AM

#DIYSEO #SocialMediaTools 

Run'Concept's curator insight, March 11, 2014 2:59 AM

Simple, mais fondamental :-)

Holly Knowles's curator insight, May 16, 2014 1:40 AM

While it can be useful to use social media platforms in an IMC campaign, it is important to utilise them to receive the best possible outcomes. By following these 7 steps it can help to boost "traffic" which can be beneficial and better manage these platforms.

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On MetaFilter Being Penalized By Google: An Explainer

On MetaFilter Being Penalized By Google: An Explainer | APG4396 - Research & Writing Unit | Scoop.it
MetaFilter is a news and discussion site dating back to the early years of the web. Founded in 1999, it’s attracting attention this week after coming forward about how a Google penalty has severely harmed its business, to the degree of having to let staff go. It serves as a poster child of problems with […]
John Tebbutt's insight:

explains how Google polices sites...

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CareBox

CareBox | APG4396 - Research & Writing Unit | Scoop.it
CareBox is a facebook based application to provide friends to share their thoughts with their friends.
John Tebbutt's insight:

a great example of the social use of social media... won first prize in the US based Internet Advertising Association awards for 2014

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FiveThirtyEight

FiveThirtyEight | APG4396 - Research & Writing Unit | Scoop.it
It'll make you smarter - probably
John Tebbutt's insight:

here's a great new data journalism start-up (thanks to Monash j-lecturer, Stephanie Brookes for this tip).

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CAMRA | CAMRA: cultural asset mapping for planning and development in regional Australia

CAMRA | CAMRA: cultural asset mapping for planning and development in regional Australia | APG4396 - Research & Writing Unit | Scoop.it
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...here's an interesting research project using interactive online media to display results from a cultural mapping exercise....

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I spy ... scenes from micro-suburbia

This pamphlet by Linda Carroli & JM John Armstrong captures scenes from our locality which show some of the nuances and subtleties of suburban environments. ...
John Tebbutt's insight:

this slide/pamphlet opens up ways we might consider suburbia - at a micro level. And slide share is an interesting social media form as well...

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Is Twitter Getting Rid of @-Replies and Hashtags?

Is Twitter Getting Rid of @-Replies and Hashtags? | APG4396 - Research & Writing Unit | Scoop.it
Twitter's head of news may leaked information about the platform's biggest changes to come during an event this week.
John Tebbutt's insight:

news as curation... how will quoting be different in social media influenced stories? Have a look at this recent report to see how it sets up new ways to engage with 'quotes'

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Anonymous gossip app Secret raises $8.6m in funding round

Anonymous gossip app Secret raises $8.6m in funding round | APG4396 - Research & Writing Unit | Scoop.it
News follows rumoured $30m round for rival Whisper, as Silicon Valley goes mad for secret-sharing social apps. By Stuart Dredge
John Tebbutt's insight:

Apropos my aside on gossip in class this week...

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Social media, data and property rights

Social media, data and property rights | APG4396 - Research & Writing Unit | Scoop.it
Professor Michael Fraser believes that attaching a property right to our digital profiles maybe a more effective way of giving us greater control over how our online data is used.
John Tebbutt's insight:

To add to what we have been discussing in regards to changes in post-broadcast media contexts - here's an interesting radio program!

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$1 Million in "New Digital Age Grants" Awarded by Google Executive Chairman Eric Schmidt to Organizations Fighting Global - Bloomberg

$1 Million in "New Digital Age Grants" Awarded by Google Executive Chairman Eric Schmidt to Organizations Fighting Global Challenges Announcement of the Grants Coincides With the Paperback Release of His New York Times Bestselling Book The New Digital Age, Co-Authored by Jared Cohen NEW YORK, NY -- (Marketwired) -- 02/24/14 -- Google executive chairman Eric Schmidt has donated $1 million to establish the New
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Why women are the real power behind social media

Why women are the real power behind social media | APG4396 - Research & Writing Unit | Scoop.it
The statistics don’t lie. Women are more present on most social sites than men are, and they’re more likely to interact with brands.
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Swets Bankruptcy Recalls Fallout from RoweCom

Swets Bankruptcy Recalls Fallout from RoweCom | APG4396 - Research & Writing Unit | Scoop.it
In a case that has drawn comparisons to the RoweCom/Faxon Library Services bankruptcy almost 12 years ago, the court of Amsterdam on Friday, September 19 granted Netherlands-based Swets & Zeitlinger Group permission to suspend payments to its creditors, and on Tuesday, September 23 accepted a bankruptcy filing from the group’s subsidiary—global subscription management provider Swets Information Services
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#Hashtagology 101: How to Use Hashtags in Your Social Media Content

#Hashtagology 101: How to Use Hashtags in Your Social Media Content | APG4396 - Research & Writing Unit | Scoop.it
The humble hashtag started as an informal work-around among early Twitter users. But since the platform made hashtags clickable in 2009, the little symbol has evolved into far more than a labeling ...
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Best Social Network ad Internet Advertising Awards

Best Social Network ad Internet Advertising Awards | APG4396 - Research & Writing Unit | Scoop.it
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presented by the Web Marketing Association...

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Public Opinion Shifts on Security-Liberty Balance

Public Opinion Shifts on Security-Liberty Balance | APG4396 - Research & Writing Unit | Scoop.it
A new Quinnipiac poll has found a significant shift in public opinion on the trade-off between civil liberties and national security. In the new survey, released on Wednesday, 45 percent of the pub...
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data journalism story using polls about polls...

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Google Maps

Google Maps | APG4396 - Research & Writing Unit | Scoop.it
Find local businesses, view maps and get driving directions in Google Maps.
John Tebbutt's insight:

Join up with for Google maps to explore how social media is interacting with locations...

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Upload & Share PowerPoint presentations, documents, infographics

Upload & Share PowerPoint presentations, documents, infographics | APG4396 - Research & Writing Unit | Scoop.it
The world's largest community for sharing PowerPoint, OpenOffice presentations, Keynote, PDF and infographics.
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Cities, Mobile Subjects and Transformations in Citizenship in the Asia-Pacific workshop - Institute for Culture and Society - University of Western Sydney

Cities, Mobile Subjects and Transformations in Citizenship in the Asia-Pacific workshop - Institute for Culture and Society - University of Western Sydney | APG4396 - Research & Writing Unit | Scoop.it
John Tebbutt's insight:

in considering the role of mobility and place you may want to explore some of the issues raised in this workshop description. How do you understand the difference between sojourners and citizens? What difference does social media make to either? How does social media impact on your engagement with place?

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In a bad mood? Your social networks might be to blame

In a bad mood? Your social networks might be to blame | APG4396 - Research & Writing Unit | Scoop.it
Contagious effect of sad and happy messages in real life also observable in virtual networks, survey of Facebook data reveals
John Tebbutt's insight:

...the effect of affect... what does this kind of research say about the nexus between social science and social media? Is it credible? Is it more 'noisy' data dressed up as a press release? Take this quote from the story for example:

To test if emotions might spread from one person to another, the scientists looked at how updates changed when it rained. Rain has a reliable impact on the tone of Facebook posts, with negative ones rising by 1.16% and positive ones falling by 1.19%.

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Twitter turns eight: what was your first tweet?

Twitter turns eight: what was your first tweet? | APG4396 - Research & Writing Unit | Scoop.it
Celebrating eight years since the social network launched, Twitter is offering users the chance to look up their very first tweet. By Alex Hern
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:-)

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Government pressured to drop social media censorship plans | ZDNet

Government pressured to drop social media censorship plans | ZDNet | APG4396 - Research & Writing Unit | Scoop.it
The Australian government is facing pressure from tech giants Facebook, Google, and Microsoft, as well as telecommunications companies and libertarian groups to drop plans for a cybersafety tsar with the power to remove 'harmful' content from social media.
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