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How to respond to hotel reviews (hint: not too much)

How to respond to hotel reviews (hint: not too much) | Apartment Marketing | Scoop.it

The recent paper from Cornell’s Center for Hospitality Research has garnered much attention in our industry because it demonstrates for the first time, with hard numbers, the positive impact of online reviews upon hotel performance. In case you missed it, Tnooz node Josiah Mackenzie shared a great summary of that paper when it first came out a few weeks ago.

 

The study does a great job in demonstrating why a hotel needs to optimize its online reputation, but does not (understandably) focus on how to do it.

 

Mind Racing 's insight:

We often look to the hotel industry as a resource for hospitality advice. This is a great article about reviews in the hotel industry. 

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Value of A Like | Calculate Business Social Media ROI

Value of A Like | Calculate Business Social Media ROI | Apartment Marketing | Scoop.it

Calculate the value of your likes on Facebook with this easy to use calculator. 

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Why Too Much Information Makes Decision Making Harder

Why Too Much Information Makes Decision Making Harder | Apartment Marketing | Scoop.it
We all want to make an educated decision whenever possible. But, as Psychology Today points out, the more we learn, the harder it is to make a decision.
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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | Apartment Marketing | Scoop.it
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.
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How To Train Your Employees To Handle Social Media

How To Train Your Employees To Handle Social Media | Apartment Marketing | Scoop.it
Your best social media team might actually be your current workforce but how can you find your company’s natural social media rock stars to get them ready...
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Why You (Yes, You) Need to Create More Landing Pages

Why You (Yes, You) Need to Create More Landing Pages | Apartment Marketing | Scoop.it
The data-backed reasons why every marketer needs to create more landing pages on their websites.
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Want to Increase Your SEO and Cut Your Advertising Dollars???

Want to Increase Your SEO and Cut Your Advertising Dollars??? | Apartment Marketing | Scoop.it
I have been saving this post for a long time.  I’ve tried to figure out a way to “monetize” it and earn some revenue from it, but it’s more of a concept than a product or se...
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Don’t be a social media ‘one-hit wonder’ | Articles | Home

Don’t be a social media ‘one-hit wonder’ | Articles | Home | Apartment Marketing | Scoop.it
Don’t be the Right Said Fred of online engagement. Heed these dos and don’ts of building a sustainable strategy.
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5 Ways to Detect Lying Clients by Reading Their Facial Cues

5 Ways to Detect Lying Clients by Reading Their Facial Cues | Apartment Marketing | Scoop.it

Is your prospect a "liar, liar pants on fire"?

 

"This infographic looks at how to read microexpressions and find what they tell you about a client's real impressions."

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Gucci Unveils 'Pinnable' Banner Ad

Gucci Unveils 'Pinnable' Banner Ad | Apartment Marketing | Scoop.it
First there were "save-able" banner ads -- now there are pinnable ones, this one from Gucci.

 

This is a great idea and a great example of how we as apartment marketers can pull ideas from other industries, even the Fashion Industry. Do you have a picture of your apartment community that would be "Pin it" worthy?


Via Giuseppe Medori
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Morris Adjmi Architects › 16 West 21st Street

Morris Adjmi Architects › 16 West 21st Street | Apartment Marketing | Scoop.it
Morris Adjmi Architects
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Wow. Love this! There's some pin worthy stuff on this site too. 

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How SEO Has Changed in 2012 #infographic

How SEO Has Changed in 2012 #infographic | Apartment Marketing | Scoop.it
The New Face of SEO: How SEO Has Changed #infographic Search engine optimization (SEO) is...
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Video Marketing Isn’t Just for Consumer Brands Anymore

Video Marketing Isn’t Just for Consumer Brands Anymore | Apartment Marketing | Scoop.it
Marketers looking to cut through the noise, boost their SEO, or simply create online content more efficiently, should add video marketing to their marketing toolboxes.
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10 Ways to Grow Your Facebook Following | Social Media Examiner

10 Ways to Grow Your Facebook Following | Social Media Examiner | Apartment Marketing | Scoop.it
Facebook Page marketing: Discover how to drive traffic to your Facebook Page with meaningful connections, original content and photos, ads, contests and more.
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Sprout Marketing - Full-Spectrum Marketing for Multifamily Housing

Sprout Marketing - Full-Spectrum Marketing for Multifamily Housing | Apartment Marketing | Scoop.it

Need a marketing campaign? Target market campaigns customized for you... check it out!

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72 Fascinating Social Media Marketing Facts and Statistics for 2012 | Business 2 Community

72 Fascinating Social Media Marketing Facts and Statistics for 2012 | Business 2 Community | Apartment Marketing | Scoop.it
Social media and inbound marketing techniques have been a boon for marketers.

 

These facts and stats just might help you create an even better social media strategy.

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10 Dead Simple Tips to Take Advantage of Google+ for SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO | Apartment Marketing | Scoop.it

It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

 

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PlasmaBorneElectric's comment, February 21, 2013 10:02 AM
It seems ironic. While social media wants users to put their whole lives online the social media networks themselves seek privacy. That should be some useful insight to Internet Users. imho
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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Apartment Marketing | Scoop.it
How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.
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Apartment Features: Which Is Most Important?

Apartment Features: Which Is Most Important? | Apartment Marketing | Scoop.it
Apartment Features: Which Is Most Important?

 

According to this article the Top responses are:

Pet Friendly

In-unit Washer/Dryer 

 

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