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Wake Up and Smell the Coffee!: 80% of Americans Live Within 20 Miles of a Starbucks

Wake Up and Smell the Coffee!: 80% of Americans Live Within 20 Miles of a Starbucks | Global Affairs & Human Geography Digital Knowledge Source | Scoop.it

The green dots on this map representing Starbucks locations which are obviously clustered in major metropolitan centers.  Cross-referencing this Starbucks address location with population data, Davenport explains his mapping technique: "By counting the number of people who live within a given distance to each Starbucks, we can measure how well centered Frappuccinos are to the US citizenry. In other words: draw a 1-mile circle around every store, then add up the % of the population living within the circles. Repeat for 2, 3, 4....100 miles."   The result of this data is a fabulous logrithmic S-curve which explains much about the American population distribution.   

 

Tags: statistics, density, consumption, mapping, visualization, urban.


Via Seth Dixon
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Rich's comment, October 10, 2012 1:26 PM
That is insane how large that corperation is.
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