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Are You Producing Content Like An A-Lister? - Heidi Cohen

Are You Producing Content Like An A-Lister? - Heidi Cohen | Anything and Everything | Scoop.it
Here is a 50 point Second Half Content Marketing Checklist to help you create content like an A-lister. Use these questions to get your content on track.
Beth More's insight:

Creating content is always a challenge, but following these tips will help. Here is a 50 point, content marketing checklist to help you create content marketing like an A-lister.

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IT’S NOT ENOUGH TO JUST SHOW UP - QSTS, Inc.

IT’S NOT ENOUGH TO JUST SHOW UP - QSTS, Inc. | Anything and Everything | Scoop.it
I preach the value of strategic networking and positioning yourself as an expert to build key relationships as part of your business development plan.  Part of that networking piece is belonging to professional associations and regularly attending their functions.  It’s kind of like fitting in at your neighborhood bar … you’ve got to keep going …
Beth More's insight:

Joining a professional organization and just showing up is not enough! Here are some practical tips on how to leverage your professional associations.

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Content Curation: Measuring Up To Your Peers? - Heidi Cohen

Content Curation: Measuring Up To Your Peers? - Heidi Cohen | Anything and Everything | Scoop.it
How does your content curation activity compare? Based on Trapit research, here is US marketers' view content curation & 10 actionable marketing tips.
Beth More's insight:

Content curation is a great way to keep your name and brand in front of prospects and customers by curating other people’s content, saving yourself, and them, time. This article has some great stats and tips.

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25 Smart Ways to Promote Your Latest Blog Post

25 Smart Ways to Promote Your Latest Blog Post | Anything and Everything | Scoop.it
Blog post at Rebekah Radice :
Writing your latest blog post and hitting publish is just the beginning when it comes to growing your subscription base. 
If you truly w[..]
Beth More's insight:

There are so many ways to promote yourself, and your company. Check out this very helpful list.

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Even in a world of high-tech communications, story-telling can be the best way to get a message across.

Even in a world of high-tech communications, story-telling can be the best way to get a message across. | Anything and Everything | Scoop.it
Even in a world of high-tech communications, narratives can be the best way to get a message across.
Beth More's insight:

Telling a compelling story will make you connect to your audience much better than facts, figures and PPT slides.

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The 4 Most Effective Ways Leaders Solve Problems

The 4 Most Effective Ways Leaders Solve Problems | Anything and Everything | Scoop.it
With as many problems as we are all faced with in our work and life, it seems as if there is never enough time to solve each one without dealing with some adversity along the way.
Beth More's insight:

Some very practical advice and worth a read. It boils down to: 1)have open, two-way communication, 2) break down the silos and create an entrepreneurial environment, 3) be open minded, and 4) develop the right strategies.

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101 Inbound Marketing Blogs You Should Be Reading

101 Inbound Marketing Blogs You Should Be Reading | Anything and Everything | Scoop.it
Boost your game with this list of 101 inbound marketing strategy blogs - and add your own content to the list!
Beth More's insight:

A great list! Some of my favs are Hubspot, Heidi Cohen, and The Conent Strategist. Many other winners in here too.

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Forrester: Marketing Orchestration Instead of Big Gun Campaigns

Forrester: Marketing Orchestration Instead of Big Gun Campaigns | Anything and Everything | Scoop.it
With so many marketing channels and marketing tools, and with customers expecting so much, should marketing campaigns themselves be re-invented?
Beth More's insight:

Very interesting, and something all marketers should be thinking about.

 

"The study found that marketers can no longer use “a campaign-centric (instead of a customer-centric) methodology,” marketers need to employ coordinated marketing across all touchpoints that are not batch- or calendar-based, and customers are not interacting with brands in a sequential or linear way."

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10 Marketing Mistakes That Hurt Your Business - Business 2 Community

10 Marketing Mistakes That Hurt Your Business - Business 2 Community | Anything and Everything | Scoop.it
Beth More's insight:

"The following marketing mistakes can cause potential customers to question your  expertise and move on to evaluating your competitor, hurting your small business  and having a negative impact on your success."

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Want to Be a Great Leader? There's an Equation for That

Want to Be a Great Leader? There's an Equation for That | Anything and Everything | Scoop.it
Leading a company takes guts, gumption--and maybe a little calculus. Chip Conley, Ev Williams, and others reveal the equations that guide their thinking.
Beth More's insight:

So many great takeaways. Pracatice what you preach.

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What Can We Expect From The Next Decade Of Marketing?

What Can We Expect From The Next Decade Of Marketing? | Anything and Everything | Scoop.it
While most of the impact of technology on marketing has been tactical so far, over the next decade or so there will be a major strategic transformation.
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How to Get Fiercely Loyal Customers

How to Get Fiercely Loyal Customers | Anything and Everything | Scoop.it
You want your customers to not just love your brand--but be absolute fans of your company. Here's what you need to know.

Via the first club
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New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics | Anything and Everything | Scoop.it
The latest edition of The CMO Survey, from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers including an increase in social media budgets, an increase in marketer optimism, and a disconnect between these as a result of poor analytics and attachment to the bottom line.
Beth More's insight:

Great article! "There is very clearly a shortage of analytics talent available to marketers (as another graph in this survey shows) in an era where the amount of data to which they have access has multiplied exponentially."

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New Study Reveals How Prospects Are Checking You Out | The National Law Review

New Study Reveals How Prospects Are Checking You Out | The National Law Review | Anything and Everything | Scoop.it
A new study by Hinge Marketing surveyed 1,000 purchasers of professional services – including legal – to determine how prospects check out professional providers as prologue to making a decision.

Via WeiserMazars
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WeiserMazars's curator insight, February 17, 2014 10:12 AM

Going to a prospect meeting?  Make sure your LinkedIn profile is up-to-date since it is likely they will check you out first.

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How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]

How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic] | Anything and Everything | Scoop.it
Sales reps have a job to do! Here's how marketing can support their initiatives so they can put their best forward in meetings.
Beth More's insight:

Sales, BD and Marketing should always work together and support eachother.

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Content Marketing Reach: The Human Touch - Heidi Cohen

Content Marketing Reach: The Human Touch - Heidi Cohen | Anything and Everything | Scoop.it
Does your content marketing reach it maximum audience? If not, here are 17 human sources to help you extend your content marketing distribution.
Beth More's insight:

“It’s not what you know but who you know.”

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10 Cheesy Marketing Jokes to Tickle Your Funny Bone

10 Cheesy Marketing Jokes to Tickle Your Funny Bone | Anything and Everything | Scoop.it
Read through some funny jokes about inbound marketing.
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Marking Automation: Sales or Marketing Tool? | Visual.ly

Marking Automation: Sales or Marketing Tool? | Visual.ly | Anything and Everything | Scoop.it
Marketing automation was once seen as a tool solely for marketers. As companies are beginning to take full advantage of the process, however, they ar
Beth More's insight:

Sales and marketing should always work together. A simple and visual breakdown of the two functions.

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10 Simple Product Ideas That Made Billions (Infographic)

10 Simple Product Ideas That Made Billions (Infographic) | Anything and Everything | Scoop.it
Spanx founder and Forbes' billionaire cover story, Sara Blakely. Over the weekend I posted about Grow America and the Product Innovation Competition. I hope every entrepreneur with a good idea is checking it out.
Beth More's insight:

Do you have the next big idea?

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The boss who won’t stop talking

The boss who won’t stop talking | Anything and Everything | Scoop.it
A new study finds leaders who feel powerful talk more, hurting communication and worsening performance.
Beth More's insight:

 

"The obvious takeaway for leaders is to just stop talking so much in meetings, and get more input from others. But the study should also remind organizations to mind that fine line between promoting great managers and watching all that power—or that sense of power, at least—go to their head."

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Why Your Thought Leadership Strategy Should Make You Uncomfortable

Why Your Thought Leadership Strategy Should Make You Uncomfortable | Anything and Everything | Scoop.it
To be a true, sustainable thought leader, you have to be willing to get out of your comfort zone and look at things differently to articulate a vision for the future. Find out how to develop a thou...
Beth More's insight:

"When it comes to positioning yourself (or your company) as a thought leader, you have to understand how to identify, engage, and influence those who lead the pack — the Innovators and Early Adopters — and to inspire the Early Majority to follow suit."

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Rescooped by Beth More from Digital-News on Scoop.it today
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B2B Digital Transformation - Marketing's Gaping Void - Business 2 Community

B2B Digital Transformation - Marketing's Gaping Void - Business 2 Community | Anything and Everything | Scoop.it
B2B Digital Transformation – Marketing’s Gaping Void http://t.co/9rsNg8dkP5

Via Thomas Faltin
Beth More's insight:

Some interesting stats and information. The moral of the story: don't sit back and do nothing, and keep pushing for innovative and social ways to market.  #edmarsh

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Content Mixology 101: A Practical Guide to Real-Time Publishing - ClickZ | #TheMarketingAutomationAlert

Content Mixology 101: A Practical Guide to Real-Time Publishing - ClickZ | #TheMarketingAutomationAlert | Anything and Everything | Scoop.it
A modern publishing strategy should include four content approaches - original, curated, licensed, and automated.

Via marketingIO
Beth More's insight:

A little bit of this, a little bit of that.

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marketingIO's curator insight, October 14, 2013 9:36 PM

It's a cost/benefit argument, and if you're able to curate a sufficient amount of content on a regular basis, it could easily be an equal to original content.