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Antoni Anglada-Commark-SocialYou
Asesoria Comercial/Marketing y de Estratègia en Social Media, para ayudar a Pimes y Emprendedores. Responsable de Marketing y Estrategia de Clientes en Consultoría de RR.HH en Social Media&SEO Profiles Director Comercial y de Marqueting acostumbrado al diseño y implementación de distintas estrategias en diversos canales y culturas de empresa. Clara orientación a resultados tangibles y implicación en los distintos proyectos con el objetivo de mejorar la rentabilidad de la empresa. Especialidades: Consultoria de Marketing, Social Media Strategist, Plan de ventas, Negociación con Grupos de Compra y/o clientes clave, Motivación de la red de ventas, Estrategias de marqueting 2.0,Plan de negocio en internet y Posicionamiento en buscadores,Planificación y Segmentación de mercado,Análisis de costes y resultados comerciales,Organización sectorial y territorial de la red de ventas,Estrategia de precios y márgenes de producto,Posicionamiento de marca,Análisis de canales de distribución,
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How to Increase Your Pinterest Engagement by 275% [Infographic]

How to Increase Your Pinterest Engagement by 275% [Infographic] | Antoni Anglada-Commark-SocialYou | Scoop.it

Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.

 

If you have good products or services, especially ones that appeal to women, you should consider leveraging it.

 

If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.

 


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S.Gzg's curator insight, January 21, 12:21 AM

A savoir avant d'intégrer Pinterest dans votre stratégie digitale.

 

Renee Fortin's curator insight, January 24, 6:36 AM

Nice! Thanks!

DigitalMumsHQ's curator insight, January 30, 11:10 AM

Mums are 61% more likely to use Pinterest than the average American 

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Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic]

Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic] | Antoni Anglada-Commark-SocialYou | Scoop.it

'The nuts and bolts that make up search engine optimization all hold the frame together, and that frame is content.

 

However, it’s much bigger than that.Without those nuts and bolts, such as inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.

 

As we continue to explore the ways that content can help with SEO, it’s important to note that even the infographic below by Fat is only one side of the content equation'.

 

Read More At: http://automotiveseo.org/visualization-modern-search-ranking-factors/


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munozbosch's curator insight, December 31, 2013 1:37 AM

Muy buena explicación sobre como se gestiona el contenido para SEO

Chris Murray's curator insight, January 2, 8:05 PM

Great infographic on Content....

MaaS Pros UK's curator insight, January 15, 2:59 AM

 A website is an online identity for your business. The content of your website must have the power to draw the attention of millions of Internet users worldwide. High quality and unique content is what an effective website must have.

http://www.maasprosfranchising.com/uk/content-writing/

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Redes Sociales: Instagram

Este documento es el resultado de compilar los principales contenidos existentes en la ayuda de Instagram con información propia.
Antoni Anglada i Buenaventura (+3.000K)'s insight:

Manual Práctico de Instagram

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LinkedIn lanza Showcase/Talent Updates, piezas clave para reclutadores

LinkedIn lanza Showcase/Talent Updates, piezas clave para reclutadores | Antoni Anglada-Commark-SocialYou | Scoop.it
LinkedIn con más de 259 millones de usuarios a nivel global y más de cinco millones en España, lanza las Páginas Showcase, un producto que se basa en la estructura de las ya existentes Páginas de empresa (Company Pages) con el objetivo de enfatizar...

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Listening and Learning: 5 Best Twitter Practices for Hospital Executives

Listening and Learning: 5 Best Twitter Practices for Hospital Executives | Antoni Anglada-Commark-SocialYou | Scoop.it

When Paul Levy first heard about Twitter, he dismissed it as "silly."

"I ignored it," recalls Mr. Levy, former CEO of Beth Israel Deaconess Medical Center in Boston. "Why would anyone want to do this, and who would read it?"


His skepticism about the social media site didn't last long, however. Scott Hensley — a current NPR writer and editor who was then working for The Wall Street Journal  — persuaded Mr. Levy to give tweeting a try. Today, the former hospital executive has more than 9,000 followers and sends out healthcare-related tweets several times a day.

 

During and after his days as a hospital executive, he says Twitter has not only proved to be a fun and informative mode of communication but also a platform for improving Beth Israel's public image as an institution invested in transparency.

 

Mr. Levy isn't the only one who's used Twitter to revolutionize community connection and the healthcare conversation as a hospital executive. Industry leaders from all corners of the country have joined the social network to share healthcare news, trends and tips. 

 

"It's an opportunity to educate and offer thought leadership in a typically overwhelming space," says Stephanie Hollingsworth, one of Twitter's senior digital strategists specializing in healthcare. "It's a wide range of audience that allows for that open channel of influence."

 

Mr. Levy, Ms. Hollingsworth and other social media strategists seem to agree hospital leaders have a lot to gain by opening a Twitter account. Of course, it helps to have some guidance before diving into the network’s fast-paced exchange of bite-sized information. Strategists and executives already on the site have some advice to offer concerning best practices for healthcare leader tweeters.

 

1.       Consult with your public relations department — but not too much.

As high-profile people with access to plenty of sensitive information, it's important for hospital executives to watch what they say, especially on Twitter, says former hospital COO Christina Thielst, currently vice president at patient experience consulting group Tower and author of "Social Media in Healthcare: Connect, Communicate, and Collaborate."

"Think about what you're saying before you tweet it," Ms. Thielst says. "Really give some thought to what you say and how you're saying it."

Never use profanity or ad hominem attacks, and never break patient privacy rules, Mr. Levy says. On top of that, Twitter users must understand attempting humor is a risky business online. "It's like telling a joke in a foreign language," he says. "You really have to understand that it's a culturally different forum."

 

Generally, hospital executives already have a good feel for what to say and what not to say in a public forum like Twitter, says Barbara O'Connell, president of Enovasis, an Internet marketing, social media marketing and PR company. "Rely on your own common sense and trust that you are already trained to speak intelligently and carefully," she says.

 

However, if executives have concerns about privacy or sensitive information and want to double check their own common sense, Ms. O'Connell says they should run the potential tweet by the hospital's public relations or legal department.

 

Ms. Hollingsworth says consulting internally with the hospital's PR team is important. Executives need to make sure they know what their institution is comfortable sharing.

 

Still, Ms. Hollingsworth and Ms. O'Connell agree every tweet shouldn't get sent to the PR people. It will cause a lag in the process of sending tweets, a disadvantage when using a platform as instantaneous as Twitter. "You don't want to do that every day," Ms. O'Connell says. "Twitter is real time."

Mr. Levy advises against letting the PR or legal department ghostwrite Tweets. "Never let your PR department write it for you," he says. "It has to be in your own voice."

 

2.       Use Twitter as a learning and teaching tool.

By selectively following thought leaders in his field, Mr. Levy found a wealth of relevant, up-to-date information through Twitter. A considerable number of healthcare researchers and industry experts maintain feeds, and hospital executives can seek them out and turn Twitter into a channel for keeping up on the latest developments in the field. "Twitter actually made my day more efficient by acting, in essence, as a professional filter," Mr. Levy says about using the network to monitor healthcare news.

 

Executives can use the network to tune in to a variety of perspectives, Ms. O'Connell says. "They're learning from patients. They’re learning from peers," she says. "There are a lot of healthcare executives and policymakers on Twitter. To hear people's opinions as they're changing is a valuable learning tool."

 

In turn, executives should take advantage of Twitter's wide reach to share their hospital's discoveries and research, Ms. Hollingsworth says. "Hospitals can share the info they're discovering internally and continue to spread awareness and spread cures and research," she says. "It's something that's really important for institutions and executives to take part in."

 

Executives can also use Twitter to follow the discussion at conferences they aren't able to attend and to share tidbits of learning with others who aren't when they're attending. "Twitter has shortened the difference between those conferences by allowing that discovery in real time, anywhere across the country," Ms. Hollingsworth says. "Follow along to engage, to share your opinion, to share with your colleagues, to really influence and inform your community."

 

Mr. Levy regularly live-tweets conferences and says it helps him better absorb what he's hearing as well as inform his followers. "All the people who are following me can in essence participate in what's going on," he says. "People have told me they really appreciate that if they can't get to a conference."

 

3.       Be personable, but not too personal.

When calibrating the tone of tweets, executives should remember not to come off as too stiff or formal. The mandatory brevity of communication on Twitter means people have to loosen up a little, Mr. Levy reasons, saying, "I think it's really impossible to write 140 characters in anything other than an informal way."

 

Ms. O'Connell also advocates for lightening up a bit, with the audience in mind. "You're not talking to your board," she says. "You're talking to your neighbor. You're talking to your friends and your family."

 

Ms. Hollingsworth recommends being professional but relatable. "If you're talking to patients and caregivers and people in your community, speak in language that's simplified and understandable," she says.

While maintaining a casual tone, however, executives should avoid getting too casual with content, Ms. Thielst says. "I would definitely avoid mixing your personal and professional lives," she says. "You don't want to sort of gather this following of people from your community and then start tweeting out every time your son's basketball team wins a game. That's not why people are following you as the administrator of the hospital."

 

4.       Set your own goals and strategy.

Rather than venturing aimlessly out into the Twitterverse, healthcare leaders need to approach the communication channel with a concrete plan. "Create your own strategy," Ms. Thielst says. "What are you hoping to accomplish with Twitter? What are your expectations?"

 

Executives looking to set goals can use their hospital's annual objectives, Ms. O'Connell says. Goals pertaining to transparency, community outreach and PR could easily apply to Twitter. Executives could aim to increase traffic to their hospital's websites or to inspire more people to inquire online about appointments.

 

Achieving those objectives hinges on determining the target audience for tweets, Ms. Hollingsworth says. Depending on whether they target patients, peers or others, the language and content of their tweets could vary significantly. For example, an executive targeting patients might tweet tips for staying well during flu season, while someone talking to other industry leaders might send out links to whitepapers produced by hospital researchers.

 

5.       Listen carefully and respond to the conversation surrounding your hospital.

Consumers turn to Twitter more to share their experiences, Ms. Thielst says. "More and more people are turning to Twitter while they're sitting in your waiting room," she says. "They're sending out a tweet about what they like and don't like. Whether you like it or not, people are tweeting."

Hospital administrators and executives can improve the patient experience and the public perception of their hospital by engaging with that conversation and responding to tweets about their organizations, she says.

 

Executives who respond to concerns, complaints and praise on Twitter build up patients' trust and give the impression of transparency, openness and honesty, Ms. O'Connell says. "If you're not addressing questions or comments online, you're basically nonexistent to people," she says.

 

Conclusion: Twitter helps executives and hospital image 

By following these tips, hospital executives and the organizations they represent can benefit from being active on Twitter.  Mr. Levy feels his presence on Twitter — along with his blog — helped improve people's perception of Beth Israel when he was CEO. "Our hospital was known for being open, candid, transparent," he says. "The social media aspect was part of that."

 

Ms. Hollingsworth agrees paying attention to feedback from patients and community members is crucial for healthcare leaders. She points to the Cleveland Clinic as an example, saying that the institution's sharing healthcare tips and insight through social media helped change consumers' views of hospitals as "potentially an intimidating space."

"The most important part is just listening, being able to listen to the sentiment of what the conversation is surrounding your company," Ms. Hollingsworth says. "It's really important to care about what they say."


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TabletsOnWeb's curator insight, October 7, 2013 8:43 AM

add your insight...

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El Community Manager #infografia #infographic #socialmedia

El Community Manager #infografia #infographic #socialmedia | Antoni Anglada-Commark-SocialYou | Scoop.it
Hola: Una infografía sobre la figura del Community Manager. Vía Un saludo

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Decálogo del buen vendedor por Antonio Crespo

Antoni Anglada i Buenaventura (+3.000K)'s insight:

Una buena aportación de ideas para culaquier comercial

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ESIC Hoy es Marketing 2013 - Marcos de Quinto, presidente Coca-Cola

10 años inspirando las tendencias del marketing Ponencia de uno de los poquísimos presidentes de compañías españolas que si cree, entiende, aplica el buen ma...
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Fantastica ponencia del presidente de Coca-Cola,...,mucho marketing!!

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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | Antoni Anglada-Commark-SocialYou | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


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erika rosenthal's curator insight, January 13, 6:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 2:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 2:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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Best LinkedIn Company Pages 2013

We’re thrilled to celebrate the 10 Best LinkedIn Company Pages of 2013! Thank you for nominating the businesses and organizations that have successfully inspi
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Perspectivas del uso de las tecnologias cloud

PLUS + Directivos .com PERSPECTIVAS DE USO EN TECNOLOGÍAS CLOUD COMPUTING
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How Social Media Influences SEO

How Social Media Influences SEO | Antoni Anglada-Commark-SocialYou | Scoop.it

SEO came to the forefront in the past decade as websites continued to experiment with new methods of boosting traffic and sales. On the other hand, social media is all about creating a relationship with your followers, including existing and potential clients. 


Read more at: http://www.searchenginejournal.com/approved-need-high-value-links-blend-social-media-and-seo-activities/72689/


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ELISA TANGKEARUNG's curator insight, November 8, 2013 9:09 AM
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Neil Ferree's curator insight, November 12, 2013 9:37 AM
AMARJEET KUMAR SINGH's curator insight, March 7, 11:44 PM

In present time social media is one of the popular way to advertise that the reason you read this article and solve your Social media related query......... 

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Twitter / SocialYOUpro: Mirate la ultima modificación ...

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Erase una vez... las redes sociales (by Zyncro)

Descubre con Zyncro la historia de las Redes Sociales y su evolución hasta nuestros días. La necesidad natural de comunicación aplicada al mundo de la empres...
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Presentación 5ª oleada Observatorio Redes Sociales 2013

Realizado y presentado por Zenith España y The Cocktail Analysis
Antoni Anglada i Buenaventura (+3.000K)'s insight:

Para tener en cuenta y analizarlo en profundidad!!

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Linkedin unifica las búsquedas, adaptándolas a cada usuario

Linkedin unifica las búsquedas, adaptándolas a cada usuario | Antoni Anglada-Commark-SocialYou | Scoop.it
Una de las herramientas más importantes de cualquier plataforma web es su servicio de búsquedas, la cual permite a los usuarios acceder a las

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