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Google’s Searches for UnGoogleable Information to Make Mobile Search Smarter | MIT Technology Review

Google’s Searches for UnGoogleable Information to Make Mobile Search Smarter | MIT Technology Review | anti dogmanti | Scoop.it
The company wants to improve its mobile search services by automatically delivering information you wouldn’t think to search for online.

For three days last month, at eight randomly chosen times a day, my phone buzzed and Google asked me: “What did you want to know recently?” The answers I provided were part of an experiment involving me and about 150 other people. It was designed to help the world’s biggest search company understand how it can deliver information to users that they’d never have thought to search for online.

Billions of Google searches are made every day—for all kinds of things—but we still look elsewhere for certain types of information, and the company wants to know what those things are.

“Maybe [these users are] asking a friend, or they have to look up a manual to put together their Ikea furniture,” says Jon Wiley, lead user experience designer for Google search. Wiley helped lead the research exercise, known as the Daily Information Needs Study.

If Google is to achieve its stated mission to “organize the world’s information and make it universally accessible,” says Wiley, it must find out about those hidden needs and learn how to serve them. And he says experience sampling—bugging people to share what they want to know right now, whether they took action on it or not—is the best way to do it. “Doing that on a mobile device is a relatively new technology, and it’s getting us better information that we really haven’t had in the past,” he says.

Wiley isn’t ready to share results from the study just yet, but this participant found plenty of examples of relatively small pieces of information that I’d never turn to Google for. For example, how long the line currently is in a local grocery store. Some offline activities, such as reading a novel, or cooking a meal, generated questions that I hadn’t turned to Google to answer—mainly due to the inconvenience of having to grab a computer or phone in order to sift through results.

Wiley’s research may take Google in new directions. “One of the patterns that stands out is the multitude of devices that people have in their lives,” he says. Just as mobile devices made it possible for Google to discover unmet needs for information through the study, they could also be used to meet those needs in the future.

Contextual information provided by mobile devices—via GPS chips and other sensors—can provide clues about a person and his situation, allowing Google to guess what that person wants. “We’ve often said the perfect search engine will provide you with exactly what you need to know at exactly the right moment, potentially without you having to ask for it,” says Wiley.

Google is already taking the first steps in this direction. Google Now offers unsolicited directions, weather forecasts, flight updates, and other information when it thinks you need them. Google Glass—eyeglass frames with an integrated display could also provide an opportunity to preëmptively answer questions or provide useful information. “It’s the pinnacle of this hands-free experience, an entirely new class of device,” Wiley says of Google Glass, and he expects his research to help shape this experience.

Google may be heading toward a new kind of search, one that is very different from the service it started with, says Jonas Michel, a researcher working on similar ideas at the University of Texas at Austin. “In the future you might want to search very new information from the physical environment,” Michel says. “Your information needs are very localized to that place and event and moment.”

Finding the data needed to answer future queries will involve more than just crawling the Web. Google Now already combines location data with real-time feeds, for example, from U.S. public transit authorities, allowing a user to walk up to a bus stop and pull out his phone to find arrival times already provided.

Michel is one of several researchers working on an alternative solution—a search engine for mobile devices dubbed Gander, which communicates directly with local sensors. A pilot being installed on the University of Texas campus will, starting early next year, allow students to find out wait times at different cafés and restaurants, or find the nearest person working on the same assignment.

Back at Google, Wiley is more focused on finding further evidence that many informational needs still go unGoogled. The work may ultimately provide the company with a deeper understanding of the value of different kinds of data. “We’re going to continue doing this,” he says. “Seeing how things change over time gives us a lot of information about what’s important.”

Tom Simonite IT Editor, Software & Hardware

http://www.technologyreview.com/news/507451/how-google-plans-to-find-the-ungoogleable/

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Juan Enriquez: Will our kids be a different species? | Video on TED.com

TED Talks Throughout human evolution, multiple versions of humans co-existed. Could we be mid-upgrade now?
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Sakis Koukouvis's comment, July 2, 2012 2:39 AM
Thanks. Great video
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Homepage

National Science Week is an annual celebration of science in Australia, an opportunity to join together to enjoy and explore the wonders and benefits of science.
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So much to see and do!

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‘Hyperbolic metamaterials’ closer to reality | KurzweilAI

‘Hyperbolic metamaterials’ closer to reality | KurzweilAI | anti dogmanti | Scoop.it
Hyperbolic metamaterials could bring optical advances including powerful microscopes, quantum computers and high-performance solar cells. The graphic at left
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Means so much - we will be able to "see" more.

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Researchers, Startups Hope One Drop of Blood Could Diagnose All Types of Cancer

Researchers, Startups Hope One Drop of Blood Could Diagnose All Types of Cancer | anti dogmanti | Scoop.it

As genetics reveals the incredible diversity among cancer cells, researchers have largely given up pursuing a silver bullet to cure all types of cancer. Instead, many have begun searching for the next-best thing: a silver bullet test to diagnose all cancers. The test would look for markers of cancer in the patient’s blood, where the process of tumor-making leaves a trail that can often be picked up before tumors are big enough to spot.

 

And early diagnosis makes a big difference in survival rates. When cancer is found in Stage 0, as it’s just getting started, or in Stage 1, it kills only 10 percent of patients, regardless of what type of cancer it is, for the most part. Many of the cancers we know as the deadliest are so known because they are rarely found in earlier stages.

 

 


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amazing research here

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6 Wild Quotes From Christopher Hitchens That Will Remind You Why You're An Atheist

6 Wild Quotes From Christopher Hitchens That Will Remind You Why You're An Atheist | anti dogmanti | Scoop.it
Hitch may have passed on, but his words still ring loud and clear.
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Tony Abbott incorrect on the history of marriage

Tony Abbott incorrect on the history of marriage | anti dogmanti | Scoop.it
Prime Minister Tony Abbott says marriage has always been between a man and a woman, but that's not the case.

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add your insight...

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Infographic: Article Summary Writing Tips

How and Why to add an Article Summary to each Post.Have a look next time you do a search. In addition to seeing the heading, you can also see a few sentences about what is next.This is where you can expand on the heading by giving reasons why people should read on, by enticing readers with some juicy anticipation of what is to come.Can
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Parkwood Golf Club

Parkwood Golf Club - revampedMy husband started playing golf in 2003 when we were living in Fiji for 12 months.When we returned to Australia in October 2004, he joined the Parkwood International Golf Club, not far from where we lived.Over an area of 26 km Gold Coast coastline, there are more than 50 golf clubs of varying length, standard
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A ‘universal smart window’ for instant control of lighting and heat | KurzweilAI

A ‘universal smart window’ for instant control of lighting and heat | KurzweilAI | anti dogmanti | Scoop.it
Smart-window glass that can be switched to block heat or light (credit: Lawrence Berkeley National Laboratory) Researchers at the U.S. Department of
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Researchers track facial expressions to improve teaching software | KurzweilAI

Researchers track facial expressions to improve teaching software | KurzweilAI | anti dogmanti | Scoop.it
Student workstation with depth camera, skin conductance bracelet, and computer with webcam (credit: Joseph F. Grafsgaard et al.) Research from North
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Potential new target to thwart antibiotic resistance: Viruses in gut confer antibiotic resistance to bacteria

Potential new target to thwart antibiotic resistance: Viruses in gut confer antibiotic resistance to bacteria | anti dogmanti | Scoop.it
Bacteria in the gut that are under attack by antibiotics have allies no one had anticipated, scientists have found.
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Islam and the Misuses of Ecstasy : Sam Harris

Islam and the Misuses of Ecstasy : Sam Harris | anti dogmanti | Scoop.it
Sam Harris, neuroscientist and author of the New York Times bestsellers, The End of Faith, Letter to a Christian Nation, and The Moral Landscape.
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Man gets 3D-printed face

Man gets 3D-printed face | anti dogmanti | Scoop.it
When restaurant manager Eric Moger surprised his girlfriend by proposing over Christmas dinner, he could have no idea that less than a year later his life and appearance would be changed beyond recognition.
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G20: Australians bury heads in sand to mock government climate stance - The Guardian

G20: Australians bury heads in sand to mock government climate stance - The Guardian | anti dogmanti | Scoop.it
Bondi Beach protest highlights Abbott administration’s perceived failure to put climate change on G20 summit agenda
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Those protesters wearing red swimmers are mocking our climate change denier PM Tony Abbott who often wears such 'budgie smugglers' when swimming or riding bikes in public.

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Who is Narendra Modi - India's New Prime Minister?

Who is Narendra Modi - India's New Prime Minister? | anti dogmanti | Scoop.it
Who is Narendra Modi?

India's election, which was won convincingly by the Bharatiya Janata Party (BJP), revolved around only one male: India's next head of sta
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An interesting man

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Replacing a defective gene with a correct sequence to treat genetic disorders | KurzweilAI

Replacing a defective gene with a correct sequence to treat genetic disorders | KurzweilAI | anti dogmanti | Scoop.it
(Credit: Christine Daniloff/MIT) Using a new gene-editing system based on bacterial proteins, MIT researchers have cured mice of a rare liver disorder
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Just amazing!

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Multivitamin and mineral use and breast cancer mortality in older women with invasive breast cancer in the women’s health initiative - Springer

Multivitamin and mineral use and breast cancer mortality in older women with invasive breast cancer in the women’s health initiative - Springer | anti dogmanti | Scoop.it

Postmenopausal women with invasive breast cancer using MVM (multi-vitamins with minerals) had lower breast cancer mortality than non-users. The results suggest a possible role for daily MVM use in attenuating breast cancer mortality in women with invasive breast cancer but the findings require confirmation.


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I love anything from Ray and Terry - they are in the forefront of anti aging research.

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Bees use 'biological autopilot' to land › News in Science (ABC Science)

Bees use 'biological autopilot' to land › News in Science (ABC Science) | anti dogmanti | Scoop.it
Bees get a perfect touchdown by detecting how fast their landing site 'zooms in' as they approach, new research has found.
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Rise and Shine: 5 Things Uber Successful People Do First Thing

Rise and Shine! Morning time simply became your new best buddy.Love it or despise it, making use of the morning hours prior to work may be the secret to a successful, and healthy, lifestyle. That's right, early rising is a typical quality discovered in numerous CEOs, government officials, and other influential individuals who have the rise and
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Content Marketing the New SEO – Infographic

Another great Content Marketing infographic from Berrie Pelser of Wordpress Hosting SEO.More and more today, business uses great content marketing to attract more readers, shares and likes.Makes sense really.Good content marketing works better in the long term, instead of unreliable black hat SEO which can often be affected by changes
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The Most Astounding Fact – Neil deGrasse Tyson

The Most Astounding Fact – Neil deGrasse Tyson | anti dogmanti | Scoop.it

Time magazine once asked astropysicist Neil deGrasse Tyson 10 questions.

One of those questions asked by a Time reader was “What is the most astounding fact you can share with us about the Universe?”

Neil’s response is very awe-inspiring, especially when brought to life in this video which is a compilation from various sources by Max Schlickenmeyer.

Our knowledge of the universe and where we come from is known more today than at any time in history.

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I get goosebumps whenever I watch this video!

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Any Day Now, Malaria, TB and AIDS will be Dodos.

Any Day Now, Malaria, TB and AIDS will be Dodos.
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Watch the inspiring video and then contact your local member to spread the word.

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BigBrain: an ultra-high-resolution 3D roadmap of the human brain | KurzweilAI

BigBrain: an ultra-high-resolution 3D roadmap of the human brain | KurzweilAI | anti dogmanti | Scoop.it
BigBrain (credit: Montreal Neurological Institute and Forschungszentrum Jülich) A landmark three-dimensional (3-D) digital reconstruction of a complete
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Unfrozen mystery: Water reveals a new secret

Unfrozen mystery: Water reveals a new secret | anti dogmanti | Scoop.it
Using revolutionary new techniques, a team led by Carnegie's Malcolm Guthrie has made a striking discovery about how ice behaves under pressure, changing ideas that date back almost 50 years.
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Using Thorium for Energy

Using Thorium for Energy

Liquid Fluoride Thorium Reactors LFTRs were invented 50 years ago by an American named Alvin Weinberg.

LFTRs are revolutionary liquid reactors that run not on uranium, but thorium. These work and have been built before.

The main reason this technology is not in widespread use today is our irrational fear of nuclear energy, despite the fact that more people have died from fossil fuels and even hydroelectric power than nuclear power.

That plus the multinational companies and governments invested in fossil fuel use such as oil, coal and gas.

How much Thorium for Energy do we Have?

Latest research says we have at least 2.6 million tonnes of it on earth, distributed over all the continents.

For every kilogram of thorium, LFTRs can produce 3.5 million Kwh of energy.

This is 70 times greater than uranium and 10,000 times greater than oil.

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Huge online attack exposes internet's vulnerability - tech - 29 March 2013 - New Scientist

Huge online attack exposes internet's vulnerability - tech - 29 March 2013 - New Scientist | anti dogmanti | Scoop.it
The largest online attack ever reported – which may have slowed down the internet itself – is over, but the next battleground is already
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