Fiction is a very important concept for us - We do not design for today. Our designs are always intended for another time or place and therefore exist as fictions. They are meant as alternatives, but that does not mean they do not technically function. It Simply means that the values are at odds with those of today. We think of them as Social Fictions or even Value Fictions, sort of related to Science fiction but with a shift of emphasis away from technology to the human side.