"Of course it is natural to augment reality, we do it with our eyes and brains ever since perception got, in a poetic sense, highjacked by our imagination.
A plethora of new apps are here to help us keep track of everything. Sharing and benchmarking are becoming the casual reality applications of our lives, making the quantified-self, the game changer that the concept claims to be. Designing the life you love and architecting your reality seen as a design problem and not a psychological or philosophical quest is where the crux of our times lay silently.
The sweet spot of interaction between people and technology resides in a very special place, maybe the new aesthetic but probably a self-aware map of tools and humans, making reality a new kind of platform. Does it make the story of our life an extraordinary experience or will it make us instruments of our own demise?..."