The massive hack at Sony has some businesses second guessing their own cyber security.
To some of us this may not necessarily feel like an immediate priority but the truth is that any of our businesses could fall foul of hacking. In a day and age where we digitally play with figures in cyberspace in order to carry out our banking online, rather than handling cash as in the days of old, we are definitely not immune to the possibility of being hacked. Tech in the wrong hands can be dangerous.
People love success stories, but freak out at the prospect of failure.
If you want success in any aspect of your life, then you have to embrace failure and build on the benefits it generates.
There are four keys to unlocking the benefits of failure. Mastering these four will yield five major benefits.
Here is an important thing to know and understand.
You are not a failure and can never ever be one. Things that we do can fail or rather fall short of the desired outcome but that simply means that the systems in place had weak areas that led to the failure or breakdown of a particular goal or outcome. Notwithstanding, when you can embrace the system failure and reframe its meaning to the truth that it is simply feedback and is something that you can learn from for the future. Then it all becomes a gift that actually helps you to achieve your future goals and vision.
As we start the second month of the year, take a moment to consider this question: Is your financial house in excellent, good, fair, poor or dire condition? If you fall short of being in the “excellent”… (Are you your own worst financial enemy?
The stark reality is this!
The recession has been devastating for so many people globally. Homes have been lost, pensions and life insurances are hardly worth the paper they we presented on. So many have suffered during this time and no matter what the statistics may say, there are going to be countless casualties of the global economical crash.
However, there are also countless numbers of people who have thrived financially in the midst of all this economic devastation.
"an undisciplined life is an insane life". Socrates.
take the time to assess and reframe your financial situation so that your personal economy no longer has to be affected by the current recession and in turn help others out of the pit too.
B2B marketing is becoming more competitive. Creating infographics is a great way to attract prospects to your website and build your inbound marketing program.
One of the great things about B2B marketing is there is endless potential for generating interesting content for your audience. Marketers have to constantly be aware of what the next big thing is and if that big thing is worth our time and money.
I think we can all agree that tools to help create cool and creative content is worth looking at, especially if that content format has proven successful time and time again.
Ok, Rookie, what’s your point? Infographics is that new, interesting style to create and display your content. Information graphic or infographics are graphic, visual representations of information, data or knowledge. These particular graphics are popular because they present complex information quickly and clearly. And given that 65% of the population are visual learners (including myself), infographics can easily be successful.
Here’s 6 reasons B2B marketers should use infographics:
1. People connect with visuals.
Visual consumption makes learning easier. In fact, the brain processes visual information 60,000x faster than text. Visuals allow quick interpretation. This would be great way for a client to convey a complex topic.
2. Easily shared.
Downloading and uploading is easier with a graphic than a blog post or white paper. Infographics are also highly favored in social media because of the ease of sharing between users and networks, causing it to go viral faster.
3. Attracts more attention.
Let’s face it, pictures are more appealing than something written. It’s content eye candy! The nature of an infographic is to instantly grab your attention with bold colors and creative imagery. These elements arouse the senses and encourage further reading of the text.
4. Great for link building.
Infographics are great ways to build links. Someone could publish your content and you could ask for a link back to your site with a particular keyword. Google will index your website higher and it will gain importance to search engines.
5. Shows an expert knowledge of a subject.
By creating content dedicated to a particular topic, you show the world you high level of understanding of that topic. You could be viewed as an expert in that topic.
6. Builds awareness and traffic.
Every marketer knows that content creation is important to build hype around your company. The better the content, the more likely it will be shared to others. Infographics are trendy and if done right, it can get people coming back for more!
This is absolutely necessary to take into consideration. We cannot get away from the fact that in this day and age 'visual stimulation' influences the masses almost immediately. Brands are embedded into our consciousness with careful design strategies (colours, angles, lighting, font size etc) just look at the Virgin logo for an example of visual brilliance. Simply yet unforgettable.
See if you can implement some of the strategies given here in this article.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.