"At school, reading books usually meant reading about characters I didn’t care about in situations that didn’t ignite my imagination. At home, my Dad tried to bribe me, offering an allowance based on a nightly page-count. He shared his childhood favourites like The Hardy Boys and the Tom Swift novels in an effort to inspire me through a type of intergenerational book club. I rarely made it past the first chapter of those books. They simply could not compete with the mythology and immersive worlds of the "Star Wars" films or even the "Transformers" television show.
But fortunately I did find my way into reading, and I can still clearly remember the two inflection points that fueled my transformation."
(The third factor implicit in this article is being given the opportunity to choose for oneself!)
Via Heather Stapleton, Marita Thomson