Thought it would be poignant to post this considering how Bitcoins are currently creeping into real life/making appearances in the Economist etc. Documentary on the economics of virtual worlds that is now several years old but I'd wager most people still don't realise lots of this stuff goes on. E.g. a guy making his entire (generous) income from selling sexual moves for Second Life characters. Mindblowing.
It's not new but I love this ad. I remember old 'SoCo' adds that were trying so hard to be on trend and ended up being obnoxious and transparent, so I enjoy this even more in comparison. Risky move to glorify such an anti-aspirational figure but it pays off thanks to faultless art direction and a great choice of soundtrack.
This perfectly summarises why I went into advertising; requires strategic + creative thinking in one, or 'diagonal thinking' as the IPA refer to it. Have always been fairly balanced between the two and believe the most enjoyable jobs are the ones that strech you in both ways.
Insightful talk by the IPA at BJL, Manchester today on the key takeaways from this year's SXSW festival and what they mean for advertising. Not much that hadn't trickled through to my sphere of awareness via social media anyway but a nice summary of the crucial points.
Forget surfing lists of best brands on social media, think best band. Ok Go have consistently shown an ability to use creative projects and innovative ways of using different social channels to promote their personal brand - just look at the number of Mashable articles on them: http://mashable.com/category/ok-go/
There's the Youtube treadmills dance viral that started it all. There's incorporating newly released HTML 5 tech to create personalised, highly sharable fan message videos spelling words out with through dancing bodies. There's the collab with Chevy to create a live performance of their single with instrumentals created by driving around an instrument-lined track in a car with paddles on either side.
I especially admire that though they collaborate with many major brands for (presumably) funding and mutual publicity, they only go ahead with partnerships and concepts that create something truly new and special for viewers to watch.
Colourblindness fascinates me from a design perspective. I didn't realise for a long time that there are different forms and in a rare form - Tritanopia - those afflicted cannot see yellow. Imagine how romanticised the world looks in hues of just blue and pink.
Aldi have got the dry British humour spot on with their ads, and the delivery style is perfect. I love this ad series, there's no big production budget and the use of real people is honest, but not in the cringey, faux-inspirational way Dove etc try to pull off. Conveys the Aldi brand values to a t and a great example of crowdsourcing as viewers are invited to create and upload their own ads in the same style.
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