Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times.Before Twitter terraformed the landscape of news distribution, Williams’s first smash hit, Blogger, became the branded namesake for an upstart generation of amateur writers to challenge the established players.Most importantly, Medium, his new platform for publishing mostly long-form content, has quickly garnered popularity — and infamy. In only a few months, its most popular contributions are making front-page headlines and snagging millions of views. In our Silicon Valley bubble, its contributors semi-regularly spark industry wide-conversations among the Internet elite....
Via Jeff Domansky
Hans Börjesson's insight:
Twitter grundare säger att folk vill läsa längre och mer.
As More People Read Books, Newspapers and Magazines on Mobile Devices, Marketers Have a Chance to Extend Print BrandingSUMMARY: Mobile users' downtime is an opportunity to make the most of "smart boredom" -With mobile devices constantly present, media brands have an opportunity to catch users when they're unwinding during less busy periods -- a phase known as "smart boredom," writes Stephane Pere, head of Ideas People Media. That kind of consumption pattern creates the opportunity for cross-medium campaigns that continually reinforce a marketing message, he notes. "The mobile device is at hand whenever there's downtime, and this accessibility is what drives smart boredom," Pere writes.READ ARTICLE
Hans Börjesson's insight:
Artikel om mobil och printmedia. Obs artikeln är 1år gammal!
From classifieds to display ads to subscriptions, the digital age has broken the financial pillars of print journalism, leaving the industry struggling to stand on its own.But more frequently — and with a boom last week, when Jeffrey P. Bezos, the founder of Amazon.com, bought The Washington Post — the tycoons who have led the digital revolution are giving traditional print outlets a hand.Call it a sense of obligation. Or responsibility. Or maybe there is even a twinge of guilt. Helping print journalism adapt to a changed era is becoming a cause du jour among the technology elite.Google, which has been criticized for profiting from news content created by others, began financing journalism fellowships for eight people this year. The founder of Craigslist, the free listing service that helped ruin newspapers’ classified advertising, helped finance a book on ethics for journalists.A co-founder of Facebook, the social network many young people rely on for news, recently bought New Republic magazine, and the founder of eBay, another classified ad killer, started an online news service in Hawaii. Steven P. Jobs, the former Apple chief executive, went out of his way to advise newspapers how to adapt their products for the tablet era.“So ironic,” Les Hinton, a former publisher of The Wall Street Journal, wrote in a Twitter post last week about Mr. Bezos, that The Washington Post “should be consumed by a pioneer of the industry that almost destroyed it.”Technology industry leaders, who “deal in fact and code,” are supporting the press because they value it, said Merrill Brown, director of the School of Communication and Media at Montclair State University and the former editor in chief of MSNBC.com.“They’re concerned about where the country is going and share a commonly held point of view that what we do is important for democracy,” said Mr. Brown, who is also a partner at the venture capital firm DFJ Frontier.This union of the press and digital patrons is sometimes awkward. For starters, tech moguls seem to do their best to stay as far away as possible from the news media’s prying questions. Mr. Jobs was famously prickly around the press, while Mr. Bezos has shunned all interviews about his purchase of The Washington Post except for one — with The Washington Post.Technology’s helping hand has mostly been extended to newspapers and magazines. And some tech-focused companies, like Yahoo, have long been involved in the news business, hiring their own reporters and editors, setting themselves up as direct competitors to traditional news outlets.Click headline to rad more--
Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
“Företagsannonserna tar över på Blocket medievärlden.se Blocket förknippas främst med privatannonser, men företagsannonserna närmar sig, både i antal annonser och i försäljningsintäkter. Schibstedbolaget ...”
“Annonsörer köper grisen i säcken” Dagens Media Det kan man inte säga om vare sig webb-annonser (banners) eller om tv-reklam, som brottas med en allt mer sjunkande förmåga att skapa bestående minnesspår i mottagarens hjärna.”
You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:
Via Jeff Domansky
“ This post follows up a post yesterday that explored Why Asking Questions on Twitter is a Powerful Technique. OK - so asking questions is important - but are”
Via Steven Krohn, Javi Andreu, Gladys Pintado
... Now the new rage is “native advertising,” which is to say advertising wearing the uniform of journalism, mimicking the storytelling aesthetic of the host site.Buzzfeed, Forbes, The Atlantic and, more recently, The New Yorker, have all developed a version of native advertising, also known as sponsored content; if you are on Buzzfeed, World of Warcraft might have a sponsored post on, say, 10 reasons your virtual friends are better than your real ones.It is usually labeled advertising (sometimes clearly, sometimes not), but if the content is appealing, marketers can gain attention and engagement beyond what they might get for say, oh, a banner ad.Mr. McCambley is wary.He says he thinks native advertising can provide value to both reader and advertiser when properly executed, but he worries that much of the current crop of these ads is doing damage to the contract between consumer and media organizations....
Via Jeff Domansky
Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content.
Tiffany Grandstaff is leading Digital First Media’s company-wide print redesign initiative aimed at bringing a common visual identity and improved design to DFM’s portfolio of daily newspapers. The team includes Tim Ball, formerly of The Washington Post. Here, they share their experiences working on a broad-scale redesign. What can you tell me about Digital First Media and your role, Tiffany? Tiffany: Digital First Media jointly operates MediaNews Group and 21st Century Media (formerly Journal Register Company) and their 70+ daily newspapers. For almost two years, I have been working for DFM to create and launch a company-wide print redesign. Tell me about Digital First’s corporate-wide redesign initiative. What has the process been like from the initial brainstorming and prototyping to the launches? Tiffany: DFM wanted a common print design to satisfy three goals: Provide a common architecture to increase page sharing and increase national advertising opportunities; improve print workflow and streamline production; and to improve the overall design of the newspapers. continue to read: http://www.snd.org/2013/09/tiffany-grandstaff-and-tim-ball-on-the-digital-first-media-print-redesign/
Via Lelio Simi
Analysföretaget Inizio har djupstuderat den svenska delen av internet. Budskapet är glasklart – de svenska www-sajterna växer inte längre – användandet har flyttat till mobiler och plattor:– Peaken passerades hösten 2012.