Webmarketing pour le Non-Marchand
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L’ Inbound marketing et le non-marchand: faits l'un pour l'autre ?

L’ Inbound marketing et le non-marchand: faits l'un pour l'autre ? | Webmarketing pour le Non-Marchand | Scoop.it
L' Inbound marketing est sans doute la stratégie de marketing que le secteur non-marchand attend depuis toujours
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Annissa Tamines's comment, October 1, 2013 10:44 AM
Mon premier article paru sur le blog de www.50grammes.be
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Facebook Adds 'Donate Now' Button for Non-Profits

Facebook Adds 'Donate Now' Button for Non-Profits | Webmarketing pour le Non-Marchand | Scoop.it
Facebook added a new donation feature on Monday that allows users to contribute cash to non-profits directly through the platform.
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5 Mobile Fundraising Apps for Do-Gooders and Nonprofits

5 Mobile Fundraising Apps for Do-Gooders and Nonprofits | Webmarketing pour le Non-Marchand | Scoop.it
Since the launch of the iPhone on June 29, 2007 many mobile fundraising apps have been released, but few have been successful. Some apps were based on good ideas, but ahead of their time and others...
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La vidéo pour une bonne communication visuelle-50grammes

La vidéo pour une bonne communication visuelle-50grammes | Webmarketing pour le Non-Marchand | Scoop.it
Un enjeu essentiel pour le non-marchand est d'optimiser sa stratégie marketing via les médias sociaux. Une bonne communication visuelle en est la clé.
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Pour financer un projet ? Toi, plus moi, plus eux - 50grammes

Pour financer un projet ? Toi, plus moi, plus eux - 50grammes | Webmarketing pour le Non-Marchand | Scoop.it
Les sites de crowdfunding ou financement participatif, mode d'emploi
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Five Online Fundraising Best Practices for Small NGOs in Developing Countries

Five Online Fundraising Best Practices for Small NGOs in Developing Countries | Webmarketing pour le Non-Marchand | Scoop.it
Thanks to Microsoft Citizenship Asia Pacific, I've had the great honor to present a series of online fundraising and social media trainings to over three hundred non-governmental organizations (NGO...
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Social Media for Humanitarian Causes | Social Media Today

Social Media for Humanitarian Causes | Social Media Today | Webmarketing pour le Non-Marchand | Scoop.it
The UN has brought fundraising and awareness for its humanitarian causes to social media with its “The World Needs More” campaign.
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Storytelling in 2013

Storytelling in 2013 | Webmarketing pour le Non-Marchand | Scoop.it
I wake up every morning upset about one core thing, and that is this:It’s 2013 and 99 percent of people are marketing their products like it’s 2004.That’s it. That is honestly the
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Oxfam Finds Success with Google Engagement Ads – Think Insights – Google

Oxfam Finds Success with Google Engagement Ads – Think Insights – Google | Webmarketing pour le Non-Marchand | Scoop.it
Oxfam combines the art of branding with the science of performance display using Google Engagement Ads. Read the study at Google's Think Insights.
Annissa Tamines's insight:

Oxfam  utilise les annonces payantes Google pour entrer en contact avec son audience. Il paye seulement quand l'utilisateur décide de s'impliquer.

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11 nonprofit Pinterest board ideas you can steal

11 nonprofit Pinterest board ideas you can steal | Webmarketing pour le Non-Marchand | Scoop.it
With more than 50 million monthly users, Pinterest should be a social media channel your organization should consider. Check out how AARP, NWF, Oceana and other nonprofits are using Pinterest and borrow some of the best ideas.
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KONY 2012

WATCH US LIVE AT 2013 FOURTH ESTATE SUMMIT - ON NOW: http://spr.ly/live_5 To learn more about our work: http://spr.ly/pp_5 To become a member of Fourth Estat...
Annissa Tamines's insight:

Une video de grande qualité par l'organisation Invisible Children qui malgré ou grâce à ses trente minutes de contenu bénéficie d'un énorme succès et d'un taux de partage bluffant. Une réussite en terme de communication pour le Non-marchand.

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What Do Donors Think of Text Campaigns? [Study]

What Do Donors Think of Text Campaigns? [Study] | Webmarketing pour le Non-Marchand | Scoop.it
You want your website to work on mobile phones and tablets. You know your email will look different based on the reader’s device and preferences. But that’s not all there is to mobile marketing. Have you thought about text messaging?
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How to Fix Your Nonprofit Home Page | Network for Good Learning Center - Learn how to raise money online for your nonprofit

How to Fix Your Nonprofit Home Page | Network for Good Learning Center - Learn how to raise money online for your nonprofit | Webmarketing pour le Non-Marchand | Scoop.it
Make a good first impression with donors researching your cause. Use this free nonprofit home page checklist to improve your online outreach.
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How the Analysis Exchange is helping Non-Profits make data-driven decisions - Analytics Blog

How the Analysis Exchange is helping Non-Profits make data-driven decisions - Analytics Blog | Webmarketing pour le Non-Marchand | Scoop.it
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Cause marketing: quand les marques et l'humanitaire s'associent - 50grammes

Cause marketing: quand les marques et l'humanitaire s'associent - 50grammes | Webmarketing pour le Non-Marchand | Scoop.it
L'explosion du Cause marketing est la preuve que s'associer avec l'humanitaire peut être créateur de valeur pour les marques.
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Réussir une campagne emailing en 6 étapes - 50grammes

Réussir une campagne emailing en 6 étapes - 50grammes | Webmarketing pour le Non-Marchand | Scoop.it
Elément essentiel de la stratégie marketing, la campagne emailing reste le moyen le plus direct et le plus rapide d'atteindre des clients.
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8 Reasons Why Mobile and Social Are the Future of Fundraising

8 Reasons Why Mobile and Social Are the Future of Fundraising | Webmarketing pour le Non-Marchand | Scoop.it
JustGiving has been monitoring the increasing power of mobile fundraising and its impact on social media since early 2012, when stats revealed huge growth in this area.
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ATTN Nonprofits: Facebook Now Recommends Pages in the News Feed

ATTN Nonprofits: Facebook Now Recommends Pages in the News Feed | Webmarketing pour le Non-Marchand | Scoop.it
Facebook now also recommends pages in the news feed, but only if your nonprofit has opted-in to have your page recommended.
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Pourquoi Pinterest est-il Recommandé aux Entreprises ? | Emarketinglicious

Pourquoi Pinterest est-il Recommandé aux Entreprises ? | Emarketinglicious | Webmarketing pour le Non-Marchand | Scoop.it
69% des consommateurs en ligne qui ont visité Pinterest ont trouvé un article qu'ils ont acheté ou qu'ils voulaient acheter. Par ailleurs, le réseau social représentait 17,4% du revenu social media des sites e-commerce aux Etats-Unis en avril 2012.
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Crowdfunding : Kickstarter 6 fois meilleur qu'Indiegogo ?

Crowdfunding : Kickstarter 6 fois meilleur qu'Indiegogo ? | Webmarketing pour le Non-Marchand | Scoop.it
Un développeur a passé au crible les milliers de campagnes de crowdfunding des deux sites. Ses conclusions sont sans appel pour Indiegogo.
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How to: Create a Content Strategy (only 652 steps!)

How to: Create a Content Strategy (only 652 steps!) | Webmarketing pour le Non-Marchand | Scoop.it
Content strategies are complicated, and hard to make. But they're powerful tools that marketers have used for decades. Learn how to create one with this detailed walkthrough by Ian Lurie.

Via Le Contenu.fr
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How to get more shares on your Facebook page

How to get more shares on your Facebook page | Webmarketing pour le Non-Marchand | Scoop.it
If shares are the name of the game on Facebook, how do you get more? Here are a few quick tips to help boost the amount of shares you get on your page updates.
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