QR Codes are showing up on web pages, business cards, signage, store windows, coffee cups, and lots of other places but now, they can hang on your walls as art, proudly hanging right next to your prized Picasso.
QR codes were first created by Toyota to track vehicles in manufacturing, offering a small barcode that can be quickly decoded. That was 1994, and now, almost 20 years later, QR code technology is experiencing a revival ...
Imagine walking down your city’s main thoroughfare one morning and you turn the corner to see a massive black and white sporadically-checkered pattern sprawled out on the side of a building in the shape of a square. Immediately you peg it as one of those QR codes you see printed in magazines and on the sides of shipping containers. You get out your nifty smartphone, access the bar code reader you downloaded last week (because it’s free) and hold your camera up to focus in on the huge QR code presented before you. Meanwhile, several other pedestrians are doing the same thing nearby. Who knows how many people can see such a massive display? At any rate, the scanned bar code takes you to a website notifying you of a new club opening in that building. Whether you’re a club hound or not, surely you’d admit that was a worthy marketing ploy.
In essence, SCVNGR is chucking the pure daily deals play for a romp in the mobile payments hay. The company’s approach clearly borrows from Starbucks’s successful mobile payments system. It will compete with mobile payments systems such as Google Wallet — oddly enough, Google Ventures is an investor in SCVNGR — and Square Card Case, a pay-with-your-name system. LevelUp also closely resembles Kuapay, another pay-by-QR-code mobile payments platform.
Here are three ways to use QR Codes for mobile recruitment:
Events. Rather than handing out piles of paper at job fairs, pass out one simple flyer featuring a QR code that links back to your mobile-optimized career site. This sheet should include a website URL for those who don’t have a smartphone and link to essential information about your culture and job openings.
Promote specific job postings. Let’s say you regularly hire talent for Front End Developer positions. Order inexpensive stickers that say “Nerds Wanted” with a QR code linking to a specific job posting on your mobile-optimized career site. Put the stickers up in places where your target talent lives, works, and plays – like community boards at coffee shops or common areas near public transit. Talent that is best for highly-technical jobs tend to be early adopters and will appreciate the cutting-edge opportunity to connect with your employment brand. Tip: be sure your QR code links to a posting that won’t expire, otherwise you could end up with hundreds of useless stickers.
On business cards. Print a QR code linking to your mobile careers site on the back of company business cards. Providing quick access to online employment information supports your recruiter’s efforts and serves as another referral pipeline for current employees to reach candidates in their personal networks.
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