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This Bizarre Anime Short From the Studio Behind Ghost in the Shell Exists Thanks to Mercedes-Benz

This Bizarre Anime Short From the Studio Behind Ghost in the Shell Exists Thanks to Mercedes-Benz | Anime News | Scoop.it

http://youtu.be/EQq6Z4IowfY

The best way to promote any product in Japan is obviously through an anime short. The setting for said short must be a decade or so from now, that way the animators can play with some totally sweet futuristic flourishes. Also, the first protagonist has to be an adorable petite girl, or the rest won’t work at all. This is all apparently known to Mercedes-Benz, the car manufacturer, as they partnered with anime studio Production I.G — the studio behind Ghost in the Shell — to produce a short exactly like that to promote the release of the next A-Class model in Japan. Seriously.

Titled “NEXT A-Class“, the short follows a group of folks brought together by fate to chase a legendary noodle truck. Due to the fact that this is actually a promotional video for Mercedes-Benz, they’re driving around in the A-Class model that releases in Japan on January 17th. See for yourself:

http://youtu.be/EQq6Z4IowfY

Here’s the official synopsis, according to Crunchyroll:

In the not so distant future, to cope with the traffic jams and verticalization due to the Increased population, the city of Tokyo was reconstructed under the theme of “city sharing” in which people share the urbane [sic] space by transforming the roads and city structure by time of the day. A woman named Nico is walking in the city. She is having her long-awaited day off; however, she does not know what to do and who to hang out with. She hopes an exciting thing suddenly happens–. Then, a truck passed right before her eyes. The loud music and flashy decoration of the vehicle reminded Nico the car “it” that everyone’s talking about on the internet. As soon as Nico saw it, she ran after it, then ran into Gatsu and Makito. Nico get [sic] in the latest A-Class and they chase after the truck driving through the city that is changing its form rapidly. See if they catch up with the legendary truck and reveal the true identity of “it”.
In all honesty, I hope this campaign works for the car manufacturer. Anything that allows anime studios to craft odd little shorts is a good thing in my book.

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Akira-Meets-The-Simpsons Gets a Full Cast. It Might Surprise You.

Akira-Meets-The-Simpsons Gets a Full Cast. It Might Surprise You. | Anime News | Scoop.it
When I look at iconic manga and anime Akira, I don't immediately think of Bart Simpson and Milhouse. Cartoonist James Harvey does.
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DD Fist of the North Star Anime's 1-Minute Promo Streamed

Gag anime spinoff of Fist of the North Star to premiere on April 2
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Sailor Moon Makes Cover of Japanese Fashion Magazine

Sailor Moon Makes Cover of Japanese Fashion Magazine | Anime News | Scoop.it
Usagi & Chibi-Usagi share TOKYOViVi cover with model Lena Fujii
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Sentai Filmworks Reveals Hiiro no Kakera Dub Cast

Sentai Filmworks Reveals Hiiro no Kakera Dub Cast | Anime News | Scoop.it
Emily Neves, Andrew Love star in series shipping on DVD/BD on April 16
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Gainax Reveals Proposed Akubi o Suru ni wa Wake ga Aru Anime

Gainax Reveals Proposed Akubi o Suru ni wa Wake ga Aru Anime | Anime News | Scoop.it
Story of free-diving girl not yet green-lit; Sadon-Desu anime also not yet announced
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Akimi Yoshida's Umimachi Diary Wins 6th Manga Taisho Award

Akimi Yoshida's Umimachi Diary Wins 6th Manga Taisho Award | Anime News | Scoop.it
Banana Fish creator wins award for family drama about 3 sisters & 1 half-sister
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'Golden Time' School Comedy by Toradora's Takemiya Gets Anime

'Golden Time' School Comedy by Toradora's Takemiya  Gets Anime | Anime News | Scoop.it
Romantic comedy about college boy who loses his memories & his friends
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To Love-Ru -Trouble- Darkness Gets New Anime

To Love-Ru -Trouble- Darkness Gets New Anime | Anime News | Scoop.it
More details to be announced in Jump Square magazine next month
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Pessimistic Optimism: Goro Miyazaki on His Post-Nuclear Romance, From Up On Poppy Hill

Pessimistic Optimism: Goro Miyazaki on His Post-Nuclear Romance, From Up On Poppy Hill | Anime News | Scoop.it
Goro Miyazaki, son of the famous Japanese animator Hayao Miyazaki, has taken over his father's Studio Ghibli and released a new feature film, From Up On Poppy Hill (out in the States tomorrow).
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Oh Dear Lord These Dubs Are Bad!

Oh Dear Lord These Dubs Are Bad! | Anime News | Scoop.it
Late last week we took a look at the phenomenon of "undubbing": the act of hacking a game and replacing the English voice track with the Japanese one.
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Dragon Ball Z: Battle of Gods Film's IMAX Ad Streamed

1st Japanese film in IMAX digital theaters to open on March 30
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Dragon Ball Z Inspires Super Saiyan Fries, Dragon Pizza Balls

Dragon Ball Z Inspires Super Saiyan Fries, Dragon Pizza Balls | Anime News | Scoop.it
Piccolo cream puffs, Vegeta green salad to be sold at Lawson convenience stores through April 8
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Funimation Adds More Wolf Children Screenings

Funimation Adds More Wolf Children Screenings | Anime News | Scoop.it
Screenings in Dallas, San Diego, Santa Monica next month
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Ginga Kikōtai Majestic Prince Robot Anime's TV Ad Aired

Natsumi Kon's opening theme previewed in latest video
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Love, Chunibyo & Other Delusions' 5th Unaired BD/DVD Short Previewed

"Depth of Field ~Ai to Nikushimi Gekijō" extra to be bundled on April 17 release
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Designer Kawamoto Sketches Cowboy Bebop: A Photo Series

Designer Kawamoto Sketches Cowboy Bebop: A Photo Series | Anime News | Scoop.it
Toshihiro Kawamoto draws Spike, Faye, Jet, Ed, Ein at Tokyo International Anime Fair
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Gainax & Subaru's Hōkago no Pleiades Anime Gets Film

Gainax & Subaru's Hōkago no Pleiades Anime Gets Film | Anime News | Scoop.it
Magical girl collaboration between anime studio & car maker already has net anime
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'Strike the Blood' Vampire Novels by Asura Cryin's Mikumo Gets Anime

'Strike the Blood' Vampire Novels by Asura Cryin's Mikumo Gets Anime | Anime News | Scoop.it
Dantalian author pens story of boy in powerful vampire clan and girl hunter
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Gene R Morin's curator insight, March 24, 2014 10:51 AM

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Gunslinger Stratos Shooting Game Gets Anime Promo

Megumi Nakajima sings theme for game co-conceived by Fate/Zero's Urobuchi
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2nd Ro-Kyu-Bu! Season Cast, New OAD Promo Revealed

Asami Seto, Aya Suzaki join cast; 2nd PSP game includes "Tomoka's Strawberry Sunday"
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2nd Oreimo Season's 2nd Promo Previews ClariS Opening

2nd Oreimo Season's 2nd Promo Previews ClariS Opening | Anime News | Scoop.it
A Certain Scientific Railgun S crossover hoodie/mug revealed
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How Does Japanese Manga Steve Jobs Compare to Real Steve Jobs?

How Does Japanese Manga Steve Jobs Compare to Real Steve Jobs? | Anime News | Scoop.it
As previously reported, Japanese manga artist Mari Yamazaki of Thermae Romae fame is doing a biographical manga series on Steve Jobs.
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It's Not a Real Anime, But The Fandom Around It Is

It's Not a Real Anime, But The Fandom Around It Is | Anime News | Scoop.it
All that 'officially' exists of this anime is about 30 seconds of young, hunky swimmers. That's it; the anime isn't real. It doesn't even have a name.
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Rescue Me! Erotic Comedy Video Anime's Promo Streamed

Hayate's Keiichiro Kawaguchi to direct anime shipping on BD on June 20
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