There are blueprints available for shelters that wish to implement a social media marketing program to increase their save rate; there is no need to spend months researching how to do this, implementation can begin immediately. And results can be seen almost immediately. All it takes is an animal shelter, or city leadership, to support the volunteer program and provide them with the access to the animals and resources necessary to manage a successful social media plan. It really is that simple. And lives will be saved!