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How wildlife tourism and zoos can protect animals in the wild

How wildlife tourism and zoos can protect animals in the wild | AnimalConservation | Scoop.it

"Fewer than 2,000 orangutans are left living in the wild in the Malaysian state of Sarawak, with nearly all truly wild ones confined to a remote site on the Indonesian border. It’s why thousands of tourists and local Sarawak people come to places like this – the popular Semenggoh Nature Reserve – to see orangutans semi-wild in a reserve or captive in a rehabilitation centre.

 

Our new research has found that some 40% of the tourists to Semenggoh said they had come to Sarawak primarily to see orangutans. We also discovered something more surprising: that international tourists visiting Semenggoh said they would be happy not to see these wild orangutans, just so long as the orangutans were being conserved.


This finding – published in the latest edition of the journal Conservation & Society – is significant for global conservation efforts, because it suggests that the wildlife experience can be separated from the wild life. And that could benefit both tourists and animals still living in the wild."


Via Tourism Australia Global Insights
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Animal conservation at it's best...working for both tourism and animal welfare.

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The future of travel: eight things you need to know | Marketing Magazine

The future of travel: eight things you need to know | Marketing Magazine | AnimalConservation | Scoop.it

Futurist Dr Graeme Codrington claims the key word for the travel industry today is "uncertainty", and that no one knows what is going to happen next.

Speaking at the ABTA travel convention, Codrington said that businesses must get their heads around the upcoming trends and the causes of disruptive change happening to consumers across the globe, or they will become extinct.

1. Everything you do is replaceable

"There is more computing power in your smartphone than NASA used to get Neil Armstrong to the moon. If your business is going to be successful in the next five years you need to focus your energy on what smart devices are doing to our world. If your business is not getting more digital more mobile, more connected, more networked; if you're not always on and if you're not using big data to become more intelligent, then you are falling behind. This is your only possible future, everything else you do is replaceable."

2. You can no longer compete based on your product

"Every institution, from the Roman Catholic church to Manchester United, all the way down to the definition of family, is changing. Regulators, having seen what happened in the financial services industry and having seen the devestation caused by the economic recession, are now looking at all industries that deal with people's money.

"Regulators want push more transparency and even without them, [the need for] transparency is there. You can no longer compete with [other businesses in your sector] based on your product, because your customers can check, in an instant, everything that everyone else is saying about your business - and they will be less likely to trust you rather than anybody else in their network."

 

Find the rest of the 'Things you need to know' here: http://www.marketingmagazine.co.uk/article/1217192/future-travel-eight-things-need-know

 


Via Tourism Australia Global Insights
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Smart marketing always works

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