The Slow Loris, one of the 25 most endangered primates in the world, shot to fame after various videos of the animal’s cute antics on YouTube went viral.
A public enamored by its cute and cuddly appearance is fueling the illegal trade with little realization that Slow Loris infants are often stolen from their mothers to cater to the clamor for an adorable pet. The mothers are often killed or sold separately – either way leaving the young on their own with little hope for survival.
The Slow Loris and its story will front the “Where’s My Mama? 2.0” campaign by The Body Shop® and TRAFFIC that aims to raise awareness among consumers about the impact their choices have on nature.