The company's UHD video download service is now live and two new 4K TV models have been released.
While recent price reductions for Ultra HD televisions have been appreciated, many potential consumers have been troubled by an overall lack of true 4K content.
Thankfully, Sony has finally made steps to rectify this issue, fully launching its own UHD download service.
Dubbed "Video Unlimited 4K," the service works through Sony's currently available FMP-X1 4K Ultra HD Media Player ($699 or $499 with the purchase of a Sony 4K TV), and allows users to rent or purchase select movies and TV shows in full Ultra HD resolution.
Via Andre Bontems