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Andrew Cassidy's Product Marketing Management links
B2B Product Marketing, Software Product Management
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Big Data is Da Bomb: A century of data and destruction chronicled by Air Force officer

Big Data is Da Bomb: A century of data and destruction chronicled by Air Force officer | Andrew Cassidy's Product Marketing Management links | Scoop.it
A first-of-its-kind database will soon contain virtually every bombing mission carried out by the US military in the last 100 years -- from the biplanes of the nascent US Air Service in World War I to pilotless drones in the ongoing war in...
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Technology Adoption Secrets and the Prisoner’s Dilemma

Technology Adoption Secrets and the Prisoner’s Dilemma | Andrew Cassidy's Product Marketing Management links | Scoop.it

The next time a customer doesn't want to be used as a reference, try teaching them game theory... (Interesting piece albeit an oversimplification. Bargaining power with the vendor isn't factored in, for example.)

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Apple's plans for Retina-ready resolution-independent OS X

Apple's plans for Retina-ready resolution-independent OS X | Andrew Cassidy's Product Marketing Management links | Scoop.it

Apple follows the big picture (pun intended). Cf Apple's subpixel rendering strategy vs ClearType and Microsoft's hand-tuned small point fonts. Apple has seen the trend to high-density displays coming for a long time. Vertical integration (and hardware expertise) has its rewards, it would seem.

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Content Curation a Marketing Must

Content Curation a Marketing Must | Andrew Cassidy's Product Marketing Management links | Scoop.it

Perhaps the content curation service space isn't overcrowded after all.

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LinkedIn Acquires SlideShare For $119M

LinkedIn Acquires SlideShare For $119M | Andrew Cassidy's Product Marketing Management links | Scoop.it

I think Marc Benioff has them sussed out already: Less to do with purported "Professional Identity", more to do with a step closer to "Full-box CRM". 

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Apple's inevitable path to a post-PC era

Apple's inevitable path to a post-PC era | Andrew Cassidy's Product Marketing Management links | Scoop.it

Shared mainframe to personal computer to ubiqitous devices...

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From the ZX Spectrum to Apple II: 80s computers in pictures

From the ZX Spectrum to Apple II: 80s computers in pictures | Andrew Cassidy's Product Marketing Management links | Scoop.it

It's 30 years since the Sinclair ZX Spectrum was launched as a home computer for the masses. (UK centric, otherwise fun nostalgia)

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What do you get when you cross a rabbit with an elephant? Facebook+Instagram seen from outside Valley Bubble

What do you get when you cross a rabbit with an elephant? Facebook+Instagram seen from outside Valley Bubble | Andrew Cassidy's Product Marketing Management links | Scoop.it
You can’t blame users for becoming hooting primates when a giant spaceship dumps a billion dollars out of its money hole.
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What CRM Means In a Social Age | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

What CRM Means In a Social Age | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Andrew Cassidy's Product Marketing Management links | Scoop.it

My take: content marketing, social CRM, (big) data and analytics bricks in need of mortar.

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Mascots Are Brands' Best Social-Media Accessories | News - Advertising Age

Mascots Are Brands' Best Social-Media Accessories | News - Advertising Age | Andrew Cassidy's Product Marketing Management links | Scoop.it

Brand mascots are back. Social marketing likes storytelling likes mascots.

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The NSA Is Building the Country’s Biggest Spy Center (Watch What You Say)

The NSA Is Building the Country’s Biggest Spy Center (Watch What You Say) | Andrew Cassidy's Product Marketing Management links | Scoop.it

Planned NSA data center gives a new meaning to Big Data.

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Reding Details Sweeping Changes to EU Data Laws

Reding Details Sweeping Changes to EU Data Laws | Andrew Cassidy's Product Marketing Management links | Scoop.it
European Commission proposals over the strict handling of data will give European companies a competitive advantage in the world, said EU Commissioner Viviane Reding.
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Employee Values = Stakeholder Value

Employee Values = Stakeholder Value | Andrew Cassidy's Product Marketing Management links | Scoop.it

I got to chat with the QlikTech CEO not so long ago. He really does take these values seriously.

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Customers Don't Want More Features

Customers Don't Want More Features | Andrew Cassidy's Product Marketing Management links | Scoop.it

The usability, simplicity and consumerization meme travels from the Valley all the way to the Harvard Business Review... 

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Marketing is becoming the new R&D

Marketing is becoming the new R&D | Andrew Cassidy's Product Marketing Management links | Scoop.it

Great Tweetable title. Otherwise, a great example of an opinion piece all over the place. What are they selling? Big data? Marketing? Blinding me with science in any case. (I'll spare you the tweet)

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When is the social curation bubble going to burst?

When is the social curation bubble going to burst? | Andrew Cassidy's Product Marketing Management links | Scoop.it

Marketing loves content marketing and content curation. Are there too many services and when will the shakeout come?

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The Simplicity Thesis: Product, UX, Messaging, Positioning, the whole value chain

The Simplicity Thesis: Product, UX, Messaging, Positioning, the whole value chain | Andrew Cassidy's Product Marketing Management links | Scoop.it

Who said That's not a product, it's a feature? Don't make us think? Box CEO Aaron Levie talks about the trend to simplicity coming out of Silicon Valley. Success is minimum complexity, maximum value. Product, UX, messaging, positioning, business model. 

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Dean Ara's curator insight, May 16, 2013 2:24 AM

Don't make me think. Don't make me think. Don't make me think. 

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Teradata buys eCircle. Portfolio or platform play asks Forrester. Silly question: Look at the Frankenmarketecture!

Teradata buys eCircle. Portfolio or platform play asks Forrester. Silly question: Look at the Frankenmarketecture! | Andrew Cassidy's Product Marketing Management links | Scoop.it
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The Difference Between UX and UI: Subtleties Explained in Cereal

The Difference Between UX and UI: Subtleties Explained in Cereal | Andrew Cassidy's Product Marketing Management links | Scoop.it
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CEOs Are From Mars, CTOs Are From Venus: Bridging The Startup Communication Gap

CEOs Are From Mars, CTOs Are From Venus: Bridging The Startup Communication Gap | Andrew Cassidy's Product Marketing Management links | Scoop.it

Message to CTOs who want a scalable organization: No "I" in team. No "I" in software stack, either.

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Gartner to IT: Get a grip on cloud services, or else

Gartner to IT: Get a grip on cloud services, or else | Andrew Cassidy's Product Marketing Management links | Scoop.it

Gartner seems to be finding the cloud and consumerization disruptive to its own business model. Translation: "IT, get relevant again. We're both in this together".

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The Content Marketing Explosion

The Content Marketing Explosion | Andrew Cassidy's Product Marketing Management links | Scoop.it

A nice content marketing infographic

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Google brings Big Data analysis to the cloud with BigQuery

Google brings Big Data analysis to the cloud with BigQuery | Andrew Cassidy's Product Marketing Management links | Scoop.it

The future of Big Data will be written in CamelCase. After AWS with DynamoDB, here comes the Big G with BigQuery.

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Facebook Warns Brands that Scale in Social Won't Come for Free | Digital - Advertising Age

Facebook Warns Brands that Scale in Social Won't Come for Free | Digital - Advertising Age | Andrew Cassidy's Product Marketing Management links | Scoop.it

So Facebook wants brands to cough up... 

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Turns Out Consumers Really Do Care About the Data You're Collecting | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Turns Out Consumers Really Do Care About the Data You're Collecting | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Andrew Cassidy's Product Marketing Management links | Scoop.it

Consumers care about data collected. Long live permission marketing!

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