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How to Diagnose, Treat and Prevent Anaphylaxis, Food allergies, Medication allergies, Migraine and allergy.
Curated by Sandra Berzina
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Rescooped by Sandra Berzina from Public Relations & Social Media Insight
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The Future Of PR Is A Marketing Smoothie

The Future Of PR Is A Marketing Smoothie | Food allergies.Medication allergies.Migrain and allergy.Anaphylaxis. | Scoop.it

PR packs power in the nutritional wholesomeness that is today's marketing smoothie. Today's hybrid PR is blended with the whole -- integrated marketing.Back in the day, public relations, advertising and marketing were firmly divided in their respective silos and disciplines. We in public relations were often referred to for real in jest as the “bastard step children” of marketing.

 

Often we’d sit in an integrated meeting of the disciplines and keep our traps shut until we tossed out a bit of value-added strategy into the mix while our peers across the aisle glared nicely.Today, the blended nature of marketing has public relations professionals up in arms. Some are balking at the integration of PR so cohesively into marketing. In short, these people are having an identity crisis....


Via Jeff Domansky
Sandra Berzina's insight:

Private and non-private PR. Does it exist?

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Jeff Domansky's curator insight, June 16, 2013 4:24 PM

Jayme Soulati shows how to. be a marketing smoothie...

Sandra Berzina's comment, June 17, 2013 2:50 AM
nothing to add...
Jeff Domansky's comment, June 17, 2013 12:57 PM
Sandra, I think it's interesting to ponder whether PR is only about marketing or whether our other perspectives are being undervalued in today's rush to content marketing and brand journalism.
Rescooped by Sandra Berzina from Funding Opportunities in Programmes Supporting Projects & Research
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Call for project proposals from the European Commission Executive Agency for Health and Consumers

Call for project proposals from the European Commission Executive Agency for Health and Consumers | Food allergies.Medication allergies.Migrain and allergy.Anaphylaxis. | Scoop.it
The Executive Agency for Health and Consumers implements the EU Health Programme, the Consumer Programme and the Better Training for Safer Food initiative

Via Robin Beecroft
Sandra Berzina's insight:

  

   Can we imagine that anaphylaxis really exists? and do we know about cross-reactivity and allergies? and migraine and allergies?

 

 

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Robin Beecroft's curator insight, January 1, 2013 9:49 AM

The Executive Agency for Health and Consumers (EAHC) is entrusted by the European Commission to implement the Health Programme. This is mainly done through financing four types of different actions: projects, conferences, joint actions and operation grants. Those actions intend to have a special European dimension, meaning that a minimum of various partners of different European Countries have to be involved in the project plan. For more specific information please see the respective Programme actions. For receiving a European grant projects generally have to contribute at least to one of the 3 main objectives of the Health Programme (2008-2013): to improve citizens’ health security; to promote health, including the reduction of health inequalities; and to generate and disseminate health information and knowledge.