Analytics Management
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9 Ways to Kick Off Agile Marketing in Your Current Role

The sooner you start with agile marketing, the sooner you’ll be able to experience the delicious results.
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How to bridge the cross-screen gap with data - Digiday

BrightTag's Joe Stanhope talks about how data can help brands better connect with their customers. Sponsor content by BrightTag.
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Scaling Optimization across Multiple Business Units and Brands

Organizations with multiple business units, brands, or global divisions can have difficulty optimizing a testing program. However, there are enterprise customers who are successfully managing and scaling testing and optimization across these infrastructures.
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Why Do We Need Data Science When We’ve Had Statistics for Centuries?

Because while statistics can explain something happening now, data science aims to discover and extract actionable knowledge that can be used to make decisions and predictions, writes Guest Columnist Irving Wladawsky-Berger. And now, "given our newfound ability to gather valuable data on almost any topic," he writes, data science "can now apply to softer disciplines like the health and social sciences."
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Tame Your Big Data from the Bottom Up

How can operators differentiate themselves from the competition by harnessing the power of Big Data? Bottom-up approaches to dealing with Big Data yield tangible benefits for many organizations in the Telco industry and in other industries as well.
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LEAD digital: So wird aus der Marketing-Abteilung ein Profitcenter

Marketing ist heute mehr denn je für die Wertschöpfung zuständig, findet Christian Rätsch, CEO von Saatchi & Saatchi Deutschland. Im Interview mit LEAD digital erklärt er, welche Strategien sic...
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The Three Layers Of Data And Analytics Success

With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where the majority of marketers didn’t grow up with iPads or smartphones in hand, these can be difficult waters to navigate. Swimming In Oceans Of Data While everyone seems […]
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The 80/20 Rule for Analytics Teams Web Analytics Demystified

Eric T. Peterson's Web Analytics Demystified weblog, since 2005!
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