Organizations with multiple business units, brands, or global divisions can have difficulty optimizing a testing program. However, there are enterprise customers who are successfully managing and scaling testing and optimization across these infrastructures.
Because while statistics can explain something happening now, data science aims to discover and extract actionable knowledge that can be used to make decisions and predictions, writes Guest Columnist Irving Wladawsky-Berger. And now, "given our newfound ability to gather valuable data on almost any topic," he writes, data science "can now apply to softer disciplines like the health and social sciences."
How can operators differentiate themselves from the competition by harnessing the power of Big Data? Bottom-up approaches to dealing with Big Data yield tangible benefits for many organizations in the Telco industry and in other industries as well.
With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where the majority of marketers didn’t grow up with iPads or smartphones in hand, these can be difficult waters to navigate. Swimming In Oceans Of Data While everyone seems […]
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