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News and information related to the world of analytics
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New Filters in Google Analytics | SEER Interactive

New Filters in Google Analytics | SEER Interactive | Analytics Information | Scoop.it
Last week, Google rolled out shiny new filter options. In addition to an improved, sorted format for the filters (below), there are also several new custom
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Twitter / jimbanks : Universal Analytics now in ...

jimbanks's insight:

The private beta was interesting, looking forward to seeing how the public one gets adopted by everyone.

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Harvard Business Review Case Studies, Articles, Books, Pamphlets - Harvard Business Review

Harvard Business Review Case Studies, Articles, Books, Pamphlets - Harvard Business Review | Analytics Information | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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Get Google Analytics performance heatmaps in... Excel! - Julien Coquet - Negligible Quantities - blog web analytics

Get Google Analytics performance heatmaps in... Excel! - Julien Coquet - Negligible Quantities - blog web analytics | Analytics Information | Scoop.it
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Why Multi-Channel Funnels Are So Important

Why Multi-Channel Funnels Are So Important | Analytics Information | Scoop.it
Learn why multi-channel funnels are such an important part of a robust digital marketing campaign and help when you are working on attribution modelling.
jimbanks's insight:

When I talk to many advertisers they don't look at multi-channel funnel reports. Hopefully, if they read this they might understand the how and the why.

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“Top Ten Analytics Gotchas” with Dr. Brian Clifton

“Top Ten Analytics Gotchas” with Dr. Brian Clifton | Analytics Information | Scoop.it
Dr. Brian Clifton wrote the book on Google Analytics implementation. Seriously, THE BOOK! Dr. Clifton is the author of "Advanced Web Metrics with Google A ...
jimbanks's insight:

It's a great book and it's also a great interview. 

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Comprehensive Google Analytics Advanced Segments Template Collection

Comprehensive Google Analytics Advanced Segments Template Collection | Analytics Information | Scoop.it
Advanced segments in Google Analytics are one of the most powerful tools for gaining immense insight into your visitors. Not utilizing them is a HUGE mistake for any web site owner.
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Marcela De Vivo's curator insight, January 23, 2013 12:45 AM

Save these templates for easy Analytics segmentation.

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Off the Charts: Getting Cost Data into Google Analytics

An overview of the new Cost Data Upload feature of Google Analytics by Pete Frisella. Click 'See More' for Video Contents and Relevant Links! Contents: 1:01 ...
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Automate Your Google Analytics Reporting with Apps Script

Do you rely on Google Analytics reporting to make sure you're making the most of your web traffic? Does your current process for exporting and analyzing your...
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How To Track Social Media Conversions in Google Analytics

http://BasicBlogTips.com Google Analytics is updated to include social measurement reports. First you must set up Goals on your Admin dashboard so that you can access which social networks are converting.

 

You can download the slides at http://www.slideshare.net/Ileane/

 


Watch the Google Analytics Workshop: http://www.youtube.com/watch?v=fjaijt13e1U

 

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Marcela De Vivo's curator insight, January 23, 2013 2:51 AM

I'm curious about what are goals to track and set up, and how to use the data to help wtih decision making with the overall campaign.

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What is Universal Analytics and How Does It Affect My Website?

What is Universal Analytics and How Does It Affect My Website? | Analytics Information | Scoop.it
How will the new Universal Analytics from Google Analytics affect your website and how you look at your data? We explain the changes, and what you can expect.
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Universal Analytics: The Benefits and How to Upgrade | SEER Interactive

Universal Analytics: The Benefits and How to Upgrade | SEER Interactive | Analytics Information | Scoop.it
Whether or not you're an analytics nerd, you've probably heard that Google Analytics has released a new shiny version of GA called Universal Analytics. This
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Tracking the Same Person Across Different Devices with Google Analytics | SEER Interactive

Tracking the Same Person Across Different Devices with Google Analytics | SEER Interactive | Analytics Information | Scoop.it
As we continue towards a more customer-centric approach with Universal Analytics, we want to segment users based on their actions and identify those 20% of the
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Enhancing Google Analytics Access Controls - Analytics Blog

Enhancing Google Analytics Access Controls - Analytics Blog | Analytics Information | Scoop.it
jimbanks's insight:

More granular control levels for Analytics, no longer just full admin or view only. Those were never going to work. Full admin can delete everything and view only was as useful as a chocolate fire guard.

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Marcela De Vivo's curator insight, March 20, 2013 12:53 PM

Google released new updates to Access controls, check them out!

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How to set up Google Analytics

How to set up Google Analytics | Analytics Information | Scoop.it
Whether you’re running the simplest blog or an enormous international ecommerce site, you should be measuring how visitors interact with your website.
There are lots of analytics packages you can use.
jimbanks's insight:

Some handy basic tips on getting started with Google Analytics. If small business owners just focused on the 4 measures of CPA, Bounce Rate, Abandonment Rate and Conversion Rates they would get such great results.

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The Small Business Guide to Google Analytics

The Small Business Guide to Google Analytics | Analytics Information | Scoop.it
A straight-forward guide to getting your Google Analytics set up and running.
jimbanks's insight:

Simple yes/no answers will guide you to what you need to be looking at

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The Complete Google Analytics Event Tracking Guide Plus 10 Amazing Examples

The Complete Google Analytics Event Tracking Guide Plus 10 Amazing Examples | Analytics Information | Scoop.it
Anna explain what event tracking is, the benefits, the code and examples, covering her favourite things to use this amazing tool for.
jimbanks's insight:

Good guide with some actual examples. Be sure to read some of the articles Anna recommends to add context and make implementation a more meaningful experience.

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13 Google Analytics Goals for 2013 | Analytics Pros

13 Google Analytics Goals for 2013 | Analytics Pros | Analytics Information | Scoop.it
jimbanks's insight:

Some very sound advice.

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Tagging just got easier: Built-in templates for popular tags in Google Tag Manager - Analytics Blog

Tagging just got easier: Built-in templates for popular tags in Google Tag Manager - Analytics Blog | Analytics Information | Scoop.it
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Do you use Google Analytics intelligence events?

Do you use Google Analytics intelligence events? | Analytics Information | Scoop.it

Intelligence Events are alerts that register when statistically significant variations occur on your site. Ryan T. Maas explains what they are and why use them.

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Ileane Smith's comment, November 26, 2012 3:40 AM
Yes, I started tracking events a few months back. It works great for seeing how many people are clicking on CommentLuv links and opting in from LeadPlayer embedded videos.
jimbanks's comment, November 26, 2012 6:17 AM
Intelligence events are great for notifying you of differences either positive or negative without you having to spend a lot of time monitoring.
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Social media analytics startup Socialbakers raises $6M

Social media analytics startup Socialbakers raises $6M | Analytics Information | Scoop.it
Prague-based social media analytics startup Socialbakers on Monday announced that it had raised $6 million in funding from Index Ventures and Earlybird Venture Capital.
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Nurturing Your Customers & Business with Universal Analytics

Nurturing Your Customers & Business with Universal Analytics | Analytics Information | Scoop.it
Learn how Google Analytics and Universal Analytics can help you nuture your customer relationships and improve your business.
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