Analytics for the modern man
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Top Analytical Programs To Get Ahead Of Your Competition - Boom Video

Top Analytical Programs To Get Ahead Of Your Competition - Boom Video | Analytics for the modern man | Scoop.it
Author: Kareena Bowring, Campaigns Co-Ordinator at Boom Video If you are a content creator wanting to make some sweet returns on the time and effort spent making your content you need insights into the competition and audience. How is this done? The answer is analytics, but it’s not as simple as staring at a screen …
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siliconANGLE » IBM to focus on Big Data and analytics - SiliconANGLE (blog)

siliconANGLE » IBM to focus on Big Data and analytics - SiliconANGLE (blog) | Analytics for the modern man | Scoop.it
eWeek siliconANGLE » IBM to focus on Big Data and analytics SiliconANGLE (blog) However, the main focus for IBM going forward will be Big Data and analytics, with Rometty proudly stating that IBM is now the leader in enterprise cloud because of its...
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BETTER ALTERNATIVE FOR GOOGLE ANALYTIC | Technology ...

BETTER ALTERNATIVE FOR GOOGLE ANALYTIC | Technology ... | Analytics for the modern man | Scoop.it
Google analytic is used to track the information about the websites that are available. It is totally set free and very flexible to track the information. It can track the variety of bits of information.
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Understanding Search Analytics: Making Better, Data-Driven ...

Understanding Search Analytics: Making Better, Data-Driven ... | Analytics for the modern man | Scoop.it
At Covario's INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen world, and what to do if you're sifting through mounds of data to ...
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Has Webfluenz Built the Most Cost Effective Social Analysis Software?

Has Webfluenz Built the Most Cost Effective Social Analysis Software? | Analytics for the modern man | Scoop.it
When it comes to social media analysis and influence marketing, and the ability to use software to identify and track potential influencers for your brand, one thing that always comes up as a stumbling block is the cost usually associated with it.
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Just used this software and it is pretty cool, I rate it over Hootsuite.

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Marketing Analytics vs. Business Analytics: What's the Difference (And Who Should Care)?

Marketing Analytics vs. Business Analytics: What's the Difference (And Who Should Care)? | Analytics for the modern man | Scoop.it
Marketing metrics tend to overlap with key business analytics. Here's a handy overview on how to distinguish their differences and leverage both to make better informed business decisions. (Marketing Analytics vs.
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Socializing Predictive Analytics | SmartData Collective

Socializing Predictive Analytics | SmartData Collective | Analytics for the modern man | Scoop.it
With the field of predictive analytics becoming a more mainstream business discipline, the end objective for many organizations is to operationalize this discipline in order to truly leverage the full business impact.
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Business Analysts Want Access To Advanced Analytics - Forbes

Business Analysts Want Access To Advanced Analytics - Forbes | Analytics for the modern man | Scoop.it
Forbes
Business Analysts Want Access To Advanced Analytics
Forbes
I talk with many new companies who build tools for business analysts and other non-technical users.
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5 Web Analytics Truths for Smart Digital Marketing: OMI | #TheMarketingAutomationAlert

5 Web Analytics Truths for Smart Digital Marketing: OMI | #TheMarketingAutomationAlert | Analytics for the modern man | Scoop.it
Now more than ever, marketers have access to an over-abundance of data. Here are 5 web analytics truths to take your web analytics practice to the next level.

 

Digest...

 

What do you do with the data? Here are 5 fundamental analytic truths you can follow to get you where you want to be.

1. Think People and Process, Not Just Technology

2. Segmentation—Do or Die

You can easily report and derive insights with visitor segmentation, have quick visibility into buyer or non-buyer behavior, group content by asset type, measure gated or ungated content consumption, and relatively easily run a cohort analysis.

3. Gone Are the Visits—It’s All About the Visitors

With all this data readily available, we need to look beyond visit-based (or session-based) analytics to a more user-centric view. Again, the analytics platforms today provide the means to examine the entire visitor experience and user cycle. Explore data such as where visitors came from, what course they took between pages while on your website, and where they spent the most (or least) time during their visit and then in 2 or 3 visits later they converted and become customers. With this information, you’re able to gain increased awareness of visitors and how they interact with your content throughout the buying cycle.

4. Optimize What Matters Most

5. Deriving Insights Cannot Be Done in a Vacuum


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marketingIO's curator insight, August 5, 2013 8:12 AM

How's your Google Analytics? Setup the way you need it so that you can derive value? More often than not, I find Google Analytics setup so that it provides a pat on the back, not insight. See above.


  • See the article at www.onlinemarketinginstitute.org
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Belle Chua's curator insight, January 1, 2014 10:38 PM

5 Tips to Great Web Analytics

Ayman Saadallah's curator insight, December 14, 2015 8:11 AM

How's your Google Analytics? Setup the way you need it so that you can derive value? More often than not, I find Google Analytics setup so that it provides a pat on the back, not insight. See above.


See the article at www.onlinemarketinginstitute.orgReceive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).If you like this scoop, PLEASE share by using the links below.iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us! 
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Expedia, Negative SEO And Google Penalties - Forbes

Expedia, Negative SEO And Google Penalties - Forbes | Analytics for the modern man | Scoop.it
Forbes
Expedia, Negative SEO And Google Penalties
Forbes
Negative SEO can get companies penalized or entirely banned from Google. It can affect share price. It can even put companies out of business.
Kareena Bowring's insight:

Google can peanalise for having bad SEO!

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Supply of news is dwindling amid the digital media transformation - Los Angeles Times

Supply of news is dwindling amid the digital media transformation - Los Angeles Times | Analytics for the modern man | Scoop.it
Los Angeles Times Supply of news is dwindling amid the digital media transformation Los Angeles Times Kevin Drum's blog at motherjones.com and Josh Marshall's talkingpointsmemo.com manage to combine the aggregation of news reported elsewhere with...
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Big data: The critical ingredient - Aljazeera.com

Big data: The critical ingredient - Aljazeera.com | Analytics for the modern man | Scoop.it
Aljazeera.com
Big data: The critical ingredient
Aljazeera.com
Its computers sucked down data feeds from e-commerce sites and scoured the web for any other price and product information they could find.
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Views from the Front Lines of the Data-Analytics Revolution - Insurance Networking News

Views from the Front Lines of the Data-Analytics Revolution - Insurance Networking News | Analytics for the modern man | Scoop.it
Views from the Front Lines of the Data-Analytics Revolution
Insurance Networking News
This past October, eight executives from companies that are leaders in data analytics got together to share perspectives on their biggest challenges.
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IBM predicts which patients will develop heart failure within a year

IBM predicts which patients will develop heart failure within a year | Analytics for the modern man | Scoop.it
IBM’s software system identified high-risk patients who could be recommended for preventive care.
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2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company - Forbes

2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company - Forbes | Analytics for the modern man | Scoop.it
2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company
Forbes
If most digital marketing programs or campaigns have a weak area, it's analytics.
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Discovering your audience in YouTube Analytics - Boom Video

Discovering your audience in YouTube Analytics - Boom Video | Analytics for the modern man | Scoop.it
YouTube Analytics is essential for any top content creator to analyze channel performance and audience behavior. Key findings from YouTube Analytics can be used to optimize your content and create strategies to push your channel into YouTube stardom.
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Government Passwords Are Incredibly Easy to Hack

Government Passwords Are Incredibly Easy to Hack | Analytics for the modern man | Scoop.it
Some of the federal government's most sensitive data are protected by passwords that wouldn't pass muster for even the most basic civilian email account, according to a report. By Alex Brown
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With $1.8M From Angels, Xola Launches A Booking And Marketing Engine For Local Activity Providers | TechCrunch

With $1.8M From Angels, Xola Launches A Booking And Marketing Engine For Local Activity Providers | TechCrunch | Analytics for the modern man | Scoop.it
While software is improving the efficiency and day-to-day operations of many businesses, those that offer bookable experiences -- from back-country outfitters..
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The industrialisation of analytics - ComputerWeekly.com (blog)

The industrialisation of analytics - ComputerWeekly.com (blog) | Analytics for the modern man | Scoop.it
The industrialisation of analytics ComputerWeekly.com (blog) The automation of knowledge work featured in a McKinsey report last year as one of ten IT-enabled business trends for the decade ahead: 'advances in data analytics, low-cost computer...
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Eight ways Google Universal Analytics will change the way businesses use data - Econsultancy

Eight ways Google Universal Analytics will change the way businesses use data - Econsultancy | Analytics for the modern man | Scoop.it
Universal Analytics is the next iteration of Google Analytics, and last month it launched into public beta.

 

Conclusion...

 

Overall, we’re looking at a lot of changes all introduced at one time; and right now, the digital analytics industry is still getting to grips with how to best work with the new features.

 

It’s certainly the most significant change the digital analytics industry has seen, and it’s going to widen the reach of analytics to more touchpoints across an organisation. “Data-driven” might have lost its meaning from over-use, but it’s about to have a whole new meaning applied to it. 

 

Universal Analytics is available now, free, for all current users of Google Analytics. You can’t upgrade directly at this time, but the official advice from Google is to create a new Web Property for Universal Analytics in your Google Analytics account, and run it alongside the current tracking code.

 

There’s a great walkthrough in getting setup at Kissmetrics and also under Google’s official documentation.


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marketingIO's curator insight, April 24, 2013 10:09 AM

If you're using Google Analytics (seriously: who isn't), then you'll need to (not want to) click through to review these 8 points. As we stated earlier, be prepared, and you've been warned.


  • See the article at econsultancy.com
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16 Top Big Data Analytics Platforms - InformationWeek

16 Top Big Data Analytics Platforms - InformationWeek | Analytics for the modern man | Scoop.it
16 Top Big Data Analytics Platforms
InformationWeek
Where volume and variety are extreme, Hadoop has proven its utility and cost advantages.
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