Analytics for the...
Follow
Find
2.5K views | +0 today
Analytics for the CMO & CIO
How can better data and analytics help to differentiate your company? >> beyondthearc.com/blog
Curated by beyondthearc
Your new post is loading...
Your new post is loading...
Scooped by beyondthearc
Scoop.it!

Mass potential of predictive analytics and big data remains untapped, claims SAP - Retail Times

Mass potential of predictive analytics and big data remains untapped, claims SAP - Retail Times | Analytics for the CMO & CIO | Scoop.it
The race to harness the growing volumes of data for competitive advantage has put increasing strain on skills and resources within businesses, according to a new survey by SAP.
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

13 Reasons Why Customers Don’t Share Your Content on Social Media

13 Reasons Why Customers Don’t Share Your Content on Social Media | Analytics for the CMO & CIO | Scoop.it
Have you been underwhelmed by the performance of your content on social media? Do your analytics reports show that customers just aren’t sharing? Here are some of the key obstacles to social sharing along with suggestions for how to fix them.
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

‘Tis the season: Retailers collecting customer data to boost sales

‘Tis the season: Retailers collecting customer data to boost sales | Analytics for the CMO & CIO | Scoop.it
Retailers are using customer information to track habits, preferences and other useful information as a sales tactic (More retailers are using data and predictive analytics to drive more sales
http://t.co/UAOLFiMj0J)...
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

5 Tips to Make Your Analytics-Driven Marketing Campaign Predictive

5 Tips to Make Your Analytics-Driven Marketing Campaign Predictive | Analytics for the CMO & CIO | Scoop.it
For many companies today, access to data on client or customer behavior is no longer a challenge.
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Four Bank Tech Trends For 2014

Four Bank Tech Trends For 2014 | Analytics for the CMO & CIO | Scoop.it
Increased use of self-service channels and advanced analytics are among the trends the industry will see.
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Rapid development in big data analytics has led to increased investment

Rapid development in big data analytics has led to increased investment | Analytics for the CMO & CIO | Scoop.it
Big data has been around for decades but has only taken on the form of a buzzword in the last few years. So why are people taking an increased interest in it? One word: money.
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

‘USA leads in Big Data, but Asia is the growth market’

‘USA leads in Big Data, but Asia is the growth market’ | Analytics for the CMO & CIO | Scoop.it
In an interview with e27, Arijit Sengupta & Marc Dragon of analytics firm, Antuit, along with Dr Carol Anne Hargreaves of NUS talk about big (‘USA leads in Big Data, but Asia is the growth market’ http://t.co/wJlSbx2f1n)...
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

How HR can use 'Big Data' analytics to optimize talent flow beyond the pipeline

How HR can use 'Big Data' analytics to optimize talent flow beyond the pipeline | Analytics for the CMO & CIO | Scoop.it
How HR can use 'Big Data' analytics to optimize talent flow beyond the pipeline - Human resources White Paper on HR Metrics (How HR can use Big Data' to optimize talent flow beyond the pipeline http://t.co/OcIkCFGVPz...
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Why Infrastructure Matters for Big Data & Analytics

Infrastructure Matters for Big Data & Analytics Rick Perret Global Marketing Leader IBM Growth Initiatives rperret@us.ibm.com © 2013 IBM Corporation (Slideshare: How to gain speed and confidence with #bigdata #infrastructurematters
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Pushing the Boundaries of Predictive Analytics | Industrial Internet

Pushing the Boundaries of Predictive Analytics | Industrial Internet | Analytics for the CMO & CIO | Scoop.it
During his keynote address at GE’s Minds+Machines 2013 conference in Chicago this October, Flori… (“We need to think about fusion #analytics and really, the power of correlation." @BigDataAlex http://t.co/rksVDfEUl4)...
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

The Promise and Peril of “Big Data” in the Workplace - The American Conservative

The Promise and Peril of “Big Data” in the Workplace - The American Conservative | Analytics for the CMO & CIO | Scoop.it
The American Conservative
The Promise and Peril of “Big Data” in the Workplace
The American Conservative
The age of analytics is upon us.
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

How Big Data Can Bring You Closer To Your Customers

How Big Data Can Bring You Closer To Your Customers | Analytics for the CMO & CIO | Scoop.it
How Big Data Can Bring You Closer To Your Customers http://t.co/AZtTDj27GM! #bigdata #predictive #analytics #marketing
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

SAP brings advanced analytics to a broad spectrum of users - CIOL

SAP brings advanced analytics to a broad spectrum of users - CIOL | Analytics for the CMO & CIO | Scoop.it
SAP brings advanced analytics to a broad spectrum of users CIOL WALLDORF, GERMANY: Nearly 95 percent of organizations report an increase in the volume of data they have been dealing with over the last 12 months and 75 percent of organizations say...
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Big Data and the Role of Intuition

Big Data and the Role of Intuition | Analytics for the CMO & CIO | Scoop.it
Even the most analytics-obsessed organizations have a hunch there is more to great strategic decisions.
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

5 resolutions to prepare IT pros for 2014 trends - CIOL

5 resolutions to prepare IT pros for 2014 trends - CIOL | Analytics for the CMO & CIO | Scoop.it
ISACA highlights Privacy 2.0, slimmed-down big data, heated-up cybersecurity and data analytics job market, outsourced security, and the Internet of even more Things (#BigData 5 resolutions to prepare IT pros for 2014 trends: ISACA highlights...
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Big data consulting services top analytics opportunities for channel

There's a lot of untapped potential around big data consulting services and hardware resale. The trick is pitching big data analytics as a solution to a specific business problem.
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Presenting Big Data Analytics In A Social Context

Presenting Big Data Analytics In A Social Context | Analytics for the CMO & CIO | Scoop.it
Scott Mongeau talks about how we can be tricked by the analysis done with big data and that we need the right diagnostics and semantics to create true insights.
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Top 5 ways to increase business value using unstructured data « Blog @beyondthearc.com

Top 5 ways to increase business value using unstructured data « Blog @beyondthearc.com | Analytics for the CMO & CIO | Scoop.it
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Predictive Analytics: Too Important to Ignore

Predictive Analytics: Too Important to Ignore | Analytics for the CMO & CIO | Scoop.it
Predictive Analytics: Too Important to Ignore webinar will have experts Tony Cosentino, VP & Research Director in Business Analytics at Ventana Research and Jane Hendricks, Predictive Analytics Product Marketing Manager at IBM, provide best...
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Big Data confusion slows BI spending - ARNnet

Big Data confusion slows BI spending
ARNnet
Big Data confusion will constrain spending on business intelligence and analytics software to single digit growth for the next two years, according to Gartner.
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Metadata practices gaining momentum as companies tackle 'big data'

Metadata practices gaining momentum as companies tackle 'big data' | Analytics for the CMO & CIO | Scoop.it
Metadata has been seen as secondary to analytics and data management programs at many companies, but with the advent of 'big data,' that's changing. (Gaining prominence of #Metadata practices as companies tackle #BigData.
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Giving business an edge: Predictive analytics and the science of selling - ITBusiness.ca (blog)

Giving business an edge: Predictive analytics and the science of selling - ITBusiness.ca (blog) | Analytics for the CMO & CIO | Scoop.it
Giving business an edge: Predictive analytics and the science of selling
ITBusiness.ca (blog)
Analytics delivers significant benefits to businesses of all sizes.
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Predictive analytics delivers marketing edge

SAS experts highlight ways in which effective data management can improve service and the business bottom line.
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Blog Analytics: How do you measure the company blog's ...

Blog Analytics: How do you measure the company blog's ... | Analytics for the CMO & CIO | Scoop.it
Consequently, there's no real surprise when marketers tasked with assessing a blog's performance struggle measuring it. A common question we hear from marketers is, “What are critical metrics to measure a company blog's ...
more...
No comment yet.
Scooped by beyondthearc
Scoop.it!

Google, CIA fund predictive analytics firm | PredictiveAnalytics.org

RT @DataMiningInfo: Predictive Analytics News: Google, CIA fund predictive analytics firm http://bit.ly/dz6w6w
more...
No comment yet.