Analytics for the CMO & CIO
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Analytics for the CMO & CIO
How can better data and analytics help to differentiate your company? >> beyondthearc.com/blog
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Should big data analytics decide whether you get promoted? - The Guardian (blog)

Should big data analytics decide whether you get promoted? - The Guardian (blog) | Analytics for the CMO & CIO | Scoop.it
The Guardian (blog)
Should big data analytics decide whether you get promoted?
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Predictive analytics: Where is the beef? - ITBusiness.ca (blog)

Predictive analytics: Where is the beef? - ITBusiness.ca (blog) | Analytics for the CMO & CIO | Scoop.it
Predictive analytics: Where is the beef?
ITBusiness.ca (blog)
... data, predictive analytics, business intelligence.
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Data Analytics-The Cloud Killer App for the Smart Grid | Engerati

Data Analytics-The Cloud Killer App for the Smart Grid | Engerati | Analytics for the CMO & CIO | Scoop.it
#EngeratiAnalysis: Data Analytics-The Cloud Killer App for the Smart Grid http://t.co/6bf6nqlYO6
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Six reasons why utility professionals should care about data ...

Six reasons why utility professionals should care about data ... | Analytics for the CMO & CIO | Scoop.it
Utility professionals are gradually taking a leap from implementing smart meters to reaping benefits from broader smart grid technologies. The question is: Will big data and analytics be the key that allows utilities to bridge the ...
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Now we have proof. Utility transformation is at the tipping point - Smart Grid News

Now we have proof. Utility transformation is at the tipping point - Smart Grid News | Analytics for the CMO & CIO | Scoop.it
Now we have proof. Utility transformation is at the tipping point
Smart Grid News
"Analytics now allow utilities to more accurately target their capital spending to those areas that need it the most," said Mezey.
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Making sales go viral: How Sony married big data with old-school ...

Making sales go viral: How Sony married big data with old-school ... | Analytics for the CMO & CIO | Scoop.it
But in a recent campaign, Sony mixed modern big data, social media analytics, and old-school marketing such as direct mail email marketing — and generated 300 percent more sales than control groups. “The goal is to drive ...
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Smart Grid: Is Big Data the Next Next Thing?

Smart Grid: Is Big Data the Next Next Thing? | Analytics for the CMO & CIO | Scoop.it
Tom Osterhus, Integral Analytics CEO, laid out the current Big Data dilemma clearly. “One of the reasons utilities are so slow to adopt innovations in this space is that they continue to think in terms of the overall system.
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The Global Market for Predictive and Prescriptive Analytics is ...

The Global Market for Predictive and Prescriptive Analytics is ... | Analytics for the CMO & CIO | Scoop.it
The use of predictive analytics in new industries such as gaming, hospitality, logistics, sports, manufacturing to name a few is gaining momentum. The overall market for Predictive Analytics is set to grow at a steady pace with ...
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Socializing Predictive Analytics within Your Organization - Smart Data Collective

Socializing Predictive Analytics within Your Organization - Smart Data Collective | Analytics for the CMO & CIO | Scoop.it
Socializing Predictive Analytics within Your Organization Smart Data Collective Image With the field of predictive analytics becoming a more mainstream business discipline, the end objective for many organizations is to operationalize this...
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More Big Data Is Better, But Good Luck Understanding It All ...

More Big Data Is Better, But Good Luck Understanding It All ... | Analytics for the CMO & CIO | Scoop.it
New research concludes that more data is better for predictive analytics. But how to interpret all of the signals still remains unclear.
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Moving the goal posts – Variable ticket pricing comes to the NFL « Blog @beyondthearc.com

Moving the goal posts – Variable ticket pricing comes to the NFL « Blog @beyondthearc.com | Analytics for the CMO & CIO | Scoop.it
Beyond the Arc recently evaluated which factors might influence ticket prices for an NFL team
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Challenging Big Data: Using Less To Achieve More

Challenging Big Data: Using Less To Achieve More | Analytics for the CMO & CIO | Scoop.it
In a picture perfect “Big Data world” useful analytics would easily be achievable with less. For instance, wouldn’t it be great to use only a single server instead of huge racks of servers to analyze data?
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Interview: The Need for Big Data Governance | Business Analytics

Interview: The Need for Big Data Governance | Business Analytics | Analytics for the CMO & CIO | Scoop.it
Interview with Richard Neale about the need for Big Data Governance and his presentation at the UK SAP Innovation Forum on March 11 2014.
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Big Data Gives a Boost to Health and Human Services

Big Data Gives a Boost to Health and Human Services | Analytics for the CMO & CIO | Scoop.it
Data mining and predictive analytics will make social service agencies more effective.
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The coming age of ubiquitous predictive analytics - ITBusiness.ca (blog)

The coming age of ubiquitous predictive analytics - ITBusiness.ca (blog) | Analytics for the CMO & CIO | Scoop.it
The coming age of ubiquitous predictive analytics
ITBusiness.ca (blog)
In the first post of this series, I defined the differences between business intelligence, big data, and predictive analytics.
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Big Data Analytics Are Revolutionizing Marketing

Big Data Analytics Are Revolutionizing Marketing | Analytics for the CMO & CIO | Scoop.it
Big Data Analytics Are Revolutionizing Marketing http://t.co/z63BNyzc3x via @cmo_com
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The nine steps to designing a Voice of the Customer programme | MyCustomer

The nine steps to designing a Voice of the Customer programme | MyCustomer | Analytics for the CMO & CIO | Scoop.it
Experts share step-by-step guidance on building a Voice of the Customer programme.

Via Philippe E. Maille
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Rosetta Carrington Lue's curator insight, February 9, 2014 5:10 PM

"Unlike traditional customer service in which the organization controls both channel mix and service wrapper, the dynamics of social customer service are reversed."

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Why predictive analytics success comes down to trust

Organisations looking to make the most of predictive analytics must recognise that it takes time to build trust, and that success requires the involvement of the entire company towards a data-driven culture.
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Predictive Analytics: Finding the Future in Big Data

Predictive Analytics: Finding the Future in Big Data | Analytics for the CMO & CIO | Scoop.it
As the old English proverb says, “necessity is the mother of invention.”  When it comes to modern business intelligence goals, these words or wisdom ring truer (...) (Industries rely heavily on forecasts and make #PredictiveAnalytics a top priority.
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Big Data Focus on Value, Not Hype, in 2014 - Enterprise Apps Today

Big Data Focus on Value, Not Hype, in 2014 - Enterprise Apps Today | Analytics for the CMO & CIO | Scoop.it
Companies are looking beyond the technical bells and whistles of collecting and storing Big Data to how to use it to benefit their business. (RT @mjcavaretta: #artificialintelligence a key RT @iianalytics: Companies want value from #analytics.
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Four ways to illustrate the value of predictive analytics | Fern ...

Four ways to illustrate the value of predictive analytics | Fern ... | Analytics for the CMO & CIO | Scoop.it
... Analytics for Business Advantage. In it, I use the results from an online survey together with some qualitative interviews to discuss the state of predictive analytics, where it is going, and some best practices to get there.
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Amazon Knows What You Want Before You Buy It « Predictive ...

Amazon Knows What You Want Before You Buy It « Predictive ... | Analytics for the CMO & CIO | Scoop.it
The Predictive Analytics Times is the predictive analytics professionals' premier resource, delivering new, articles, videos, events, and community content.
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Splunk – Big Data, Big Security, Big predictions | SiliconANGLE

Splunk – Big Data, Big Security, Big predictions | SiliconANGLE | Analytics for the CMO & CIO | Scoop.it
One of the biggest most promising trends in the security business today is this unison of data analytics and security in one happy package. A number of leading products have implemented analytics into their security platform ...
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Twitter Beefs Up Its Analytics Offering

Twitter Beefs Up Its Analytics Offering | Analytics for the CMO & CIO | Scoop.it
It's good news for publishers, brands and developers.
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Why is Predictive Analytics Important in Human Resources? - MonsterThinking

Why is Predictive Analytics Important in Human Resources? - MonsterThinking | Analytics for the CMO & CIO | Scoop.it
Big Data is a big deal these days, but many human resource professionals are still wondering what it has to do with them.
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