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Analytics for the CMO & CIO
How can better data and analytics help to differentiate your company? >> beyondthearc.com/blog
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Big Data and Analytics Is Where the Growth Is in Tech - Motley Fool

Big Data and Analytics Is Where the Growth Is in Tech
Motley Fool
The technology sector is one of the fastest growing sectors these days.
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Certainty with Analytics: Mitigating Credit Risk in Utilities: White ...

Unlike industries such as banking and insurance, the utility industry cannot check the creditworthiness of its customers before extending services.
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Boosting Sales with Data Analysis | Trends and Outliers

Boosting Sales with Data Analysis | Trends and Outliers | Analytics for the CMO & CIO | Scoop.it
The most effective organizations are providing their sales teams with predictive analytics to gain the insight needed to boost revenue.
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The holy grail of supply chain: visibility meets predictive analytics, by E2open

The holy grail of supply chain: visibility meets predictive analytics, by E2open | Analytics for the CMO & CIO | Scoop.it
Below is the latest in a series of thought leadership articles on issues in the supply chain written by Patrick Lemoine, Vice President of Customer Solutions at leading provider of cloud-based supply chain solutions, E2open.
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Predictive Analytics Tools: Avoiding Dirty Data - Midsize Insider

Predictive Analytics Tools: Avoiding Dirty Data - Midsize Insider | Analytics for the CMO & CIO | Scoop.it
Midsize Insider Predictive Analytics Tools: Avoiding Dirty Data Midsize Insider Now, scalable cloud computing resources and improved data collection methods have opened the door for predictive analytics tools, giving businesses the insight they...
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Psychologists on Big Data in HR

Psychologists on Big Data in HR | Analytics for the CMO & CIO | Scoop.it
Psychologists on Big Data in HR: "We're doing Predictive Analytics for already a hundred years" http://t.co/CXnZwi8wFS #HRAnalytics #HR
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Technology: Why Big Data is a Big Deal for lawyers - InsideCounsel

Technology: Why Big Data is a Big Deal for lawyers - InsideCounsel | Analytics for the CMO & CIO | Scoop.it
Technology: Why Big Data is a Big Deal for lawyers InsideCounsel Big data has become today's next phenomenon because the science behind data analytics has continued to grow and is now being used to in numerous areas of our lives — more than just...
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LinkedIn groups for data lovers

LinkedIn groups for data lovers | Analytics for the CMO & CIO | Scoop.it
If you're into big data about big data, check out KDNuggets' interesting charts and analysis on the top 2013 LinkedIn Groups for analytics, big data, data mining and data science.
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Predictive Analytics: Do you still need a PHD?

Predictive Analytics: Do you still need a PHD? | Analytics for the CMO & CIO | Scoop.it
When I first got into the area of predictive analytics, it was quite simple.  Identify one or two variables, gather some data, and plot a trend line using SPC (Upper and Lower Limits, etc.). This was ...
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If You're a Marketer Struggling With Big Data, Then Read This | StrongView

If You're a Marketer Struggling With Big Data, Then Read This | StrongView | Analytics for the CMO & CIO | Scoop.it
If You're a Marketer Struggling With Big Data, Then Read This_ http://t.co/ZuhlNAvkhN #analytics #marketsmarter
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What is Data Science? Daniel D Gutierrez

What is Data Science talk for General Assembly by Daniel D Gutierrez - February 5, 2014 (RT @AMULETAnalytics: Here are my slides for last night's "What is Data Science?
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Top Data-Driven Marketing Terms | Analytics & Optimization

Top Data-Driven Marketing Terms | Analytics & Optimization | Analytics for the CMO & CIO | Scoop.it
The coming year will likely bring even more data-driven initiatives and action to your organization. (New to #digital #analytics or #marketing?
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Should big data analytics decide whether you get promoted? - The Guardian (blog)

Should big data analytics decide whether you get promoted? - The Guardian (blog) | Analytics for the CMO & CIO | Scoop.it
The Guardian (blog)
Should big data analytics decide whether you get promoted?
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White Paper - How Real Time Social Media, Creative and Analytics Build Revenue

White Paper - How Real Time Social Media, Creative and Analytics Build Revenue | Analytics for the CMO & CIO | Scoop.it
White Paper - How Real Time Social Media, Creative and Analytics Build Revenue http://t.co/dCS5qbalGT
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How does predictive analytics differ from data mining and business intelligence? - Decision Management Blog

Data Mining explores, predictive analytics answers "What next?" Predictive analytics and data mining both apply sophisticated mathematics to data in order to solve business problems.
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Predictive Analytics Innovation Spans Advertising to Medical Uses

Predictive Analytics Innovation Spans Advertising to Medical Uses | Analytics for the CMO & CIO | Scoop.it
Last week Anametrix’s motorcycle-riding data scientist, Wils Corrigan, Ph.D. attended the Predictive Analytics Innovation Summit in San Diego. (Want to learn about predictive #analytics? @Anametrix #datascientist Wils Corrigan recaps #PASanDiego.
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What is an ‘Actionable Insight’?

What is an ‘Actionable Insight’? | Analytics for the CMO & CIO | Scoop.it
By Suresh Katta, Founder and CEO, Saama Technologies There continues to be a lot of hype surrounding Big Data and the associated words commonly linked to it. (What can be derived when Big Data, Data Science, and Analytics converge ?
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Using Standards to Make Big Data Analytics That Work - Brookings Institution (blog)

Using Standards to Make Big Data Analytics That Work - Brookings Institution (blog) | Analytics for the CMO & CIO | Scoop.it
Using Standards to Make Big Data Analytics That Work
Brookings Institution (blog)
Big data is a group of statistical techniques that uncover patterns. On their own, the correlations between individual data points have little substantive meaning.
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Social Analytics About Competitors Improves Customer Experience | newBrandAnalytics

Social Analytics About Competitors Improves Customer Experience | newBrandAnalytics | Analytics for the CMO & CIO | Scoop.it
Retailers use social media and social competitive intelligence to improve their own business and monitor the best practices of others.
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Turn Big Data into Smart Data: You'll Have Happier Customers - NewsFactor Network

Turn Big Data into Smart Data: You'll Have Happier Customers - NewsFactor Network | Analytics for the CMO & CIO | Scoop.it
Turn Big Data into Smart Data: You'll Have Happier Customers
NewsFactor Network
Predictive analytics expert Ingo Mierswa, who also happens to be CEO and founder of RapidMiner, recently blogged about the relationship between big data and smart data.
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Predictive Analytics: Finding the Future in Big Data

Predictive Analytics: Finding the Future in Big Data | Analytics for the CMO & CIO | Scoop.it
How predictive analytics is helping us to predict the future using big data.
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Predictive analytics: You don’t need to be a data scientist to get ahead

Predictive analytics: You don’t need to be a data scientist to get ahead | Analytics for the CMO & CIO | Scoop.it
The race to harness the growing volumes of data for a competitive edge is putting increased strain on skills and resources within businesses, and...
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Big data moves sales from an art to a science

Big data moves sales from an art to a science | Analytics for the CMO & CIO | Scoop.it
Sales reps who get big data analytics prior to making a deal can obtain the right pricing and capture the appropriate profit margin.
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Why Big Data Is Different from Customer Analytics

Why Big Data Is Different from Customer Analytics | Analytics for the CMO & CIO | Scoop.it
Big Data. A term fantastically overused, and equally as fantastically misunderstood. Kind of like teenage gossip: if everyone is talking about something, everyone thinks everyone else is doing it, so everyone says they’re doing it too.
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Big data and analytics transforming the Custome...

Big data and analytics transforming the Custome... | Analytics for the CMO & CIO | Scoop.it
http://www.ibm.com/big-data IBM would like to show you how the Customer Activated Retailer can create personalized customer interactions at each customer tou...
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