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Analytics for the CMO & CIO
How can better data and analytics help to differentiate your company? >> beyondthearc.com/blog
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Big data could be a sweet business for Apple, analysts say - VentureBeat

Big data could be a sweet business for Apple, analysts say - VentureBeat | Analytics for the CMO & CIO | Scoop.it
Big data could be a sweet business for Apple, analysts say
VentureBeat
How can big data and smart analytics tools ignite growth for your company?
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Google Analytics Adds "Smart Lists" To Automate Remarketing List Optimization

Google Analytics Adds "Smart Lists" To Automate Remarketing List Optimization | Analytics for the CMO & CIO | Scoop.it
Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analytics.
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Is A Second Wave Of Social CRM Consolidation Upon Us?

Is A Second Wave Of Social CRM Consolidation Upon Us? | Analytics for the CMO & CIO | Scoop.it
Call the 2011-2012 time frame the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies. Little more than one year later, all signs point toward ...
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Big Data Predictive Analytics Comes to Academic and Nonprofit Institutions to Fuel Innovation

Revolution Analytics, the only commercial provider of open source R software, today announced the launch of an Academic Institution Program and a Public Service Program.
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Why Analytics Should Drive Your Content Creation Cycle - Huffington Post

Why Analytics Should Drive Your Content Creation Cycle - Huffington Post | Analytics for the CMO & CIO | Scoop.it
Why Analytics Should Drive Your Content Creation Cycle Huffington Post Predictive capabilities fundamentally shifts content creation from trial-and-error to a forward-thinking process, and sophisticated analytics allow marketers to optimize their...
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Predictive Analytics Is The Future of Social Media For Business

Predictive Analytics Is The Future of Social Media For Business | Analytics for the CMO & CIO | Scoop.it
I was chatting with the social media manager of a large bank recently and asked him what he thought the future of social media for business is going to be. He said predictive analytics.
My thoughts...
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How Deep Learning Analytics Mimic the Mind - FICO Labs Blog

How Deep Learning Analytics Mimic the Mind - FICO Labs Blog | Analytics for the CMO & CIO | Scoop.it
By Scott Zoldi Due to the recent acquisition of DeepMind by Google for an estimated $500+ million, and the movement of some academic experts to high-profile tech giants, there has been a lot of buzz surrounding the potential impact deep learning...
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Big data for consumers: New apps help with everything from shopping to civic goals.

Big data for consumers: New apps help with everything from shopping to civic goals. | Analytics for the CMO & CIO | Scoop.it
Consumer services and government agencies are finding more ways to use business intelligence to benefit individuals. New apps and websites are drawing on analytics for everything from travel and shopping to fertility and civic goals.
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Customer Analytics Needs a Unified Effort to Be Successful

Customer Analytics Needs a Unified Effort to Be Successful | Analytics for the CMO & CIO | Scoop.it
Being friends with Dr. Jekyll and Mr. Hyde would be tough. See him at a party and he’s all jolly and fun, then run into him at the supermarket and he’s a belligerent jerk.
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Personetics's curator insight, April 2, 2014 8:17 AM

User expe­ri­ence should allow the customer’s inter­ac­tion with your brand to be both con­sis­tent and easy

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M2M, predictive analytics to fuel strong growth in maintenance analytics market

M2M, predictive analytics to fuel strong growth in maintenance analytics market | Analytics for the CMO & CIO | Scoop.it
Machine-to-machine connectivity and predictive analytics will fuel a 22 percent compound annual growth rate in maintenance analytics revenues, which are forecast by ABI Research to total $24.7 billion in 2019.
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What's next for predicative analytics? -- GCN

What's next for predicative analytics? -- GCN | Analytics for the CMO & CIO | Scoop.it
Increasingly, the technology is being used for retention analysis, fraud detection, medical diagnosis and risk assessment in both the public and private sectors. (Trends for predictive analytics, what's next?
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Big data: Why IT departments mustn't be a drag on analytics - ZDNet

Big data: Why IT departments mustn't be a drag on analytics - ZDNet | Analytics for the CMO & CIO | Scoop.it
ZDNet
Big data: Why IT departments mustn't be a drag on analytics
ZDNet
AlanGroganRBSMar14300x293 RBS' Alan Grogan: Analytics should run its own technology. Image: RBS.
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The 'difference' between business intelligence and predictive analytics - ITWeb

The 'difference' between business intelligence and predictive analytics - ITWeb | Analytics for the CMO & CIO | Scoop.it
The 'difference' between business intelligence and predictive analytics
ITWeb
The concepts of business intelligence and predictive analytics have gripped businesses for as long as these concepts existed.
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Smart grid wins: Sensus snags Verdeeco and more industry news - Smart Grid News

Smart grid wins: Sensus snags Verdeeco and more industry news - Smart Grid News | Analytics for the CMO & CIO | Scoop.it
Smart grid wins: Sensus snags Verdeeco and more industry news
Smart Grid News
Sensus will acquire Atlanta-based smart grid data analytics startup Verdeeco. Sensus reportedly paid nearly $5 million for the two-year-old startup, according to sources.
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Big data drives 47% growth for top 50 public cloud companies - Network World

Big data drives 47% growth for top 50 public cloud companies - Network World | Analytics for the CMO & CIO | Scoop.it
Big data drives 47% growth for top 50 public cloud companies Network World Network World - Big data analytics are driving rapid growth for public cloud computing vendors with revenues for the top 50 public cloud providers shooting up 47% in the...
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Is Big Data Really Working for Marketers? - ClickZ

Is Big Data Really Working for Marketers? - ClickZ | Analytics for the CMO & CIO | Scoop.it
Is Big Data Really Working for Marketers?
ClickZ
First, you have to understand if small data or any data analytics are working for marketers yet.
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Innovating Proactive Maintenance With Predictive Analytics

Innovating Proactive Maintenance With Predictive Analytics | Analytics for the CMO & CIO | Scoop.it
In-memory computing can give manufacturers the speed they need to analyze machine-related information in real time and make maintenance tasks proactive.
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Innovating Proactive Maintenance With Predictive Analytics

Innovating Proactive Maintenance With Predictive Analytics | Analytics for the CMO & CIO | Scoop.it
In-memory computing can give manufacturers the speed they need to analyze machine-related information in real time and make maintenance tasks proactive.
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New weapon for small businesses: data mining - Financial Post

New weapon for small businesses: data mining - Financial Post | Analytics for the CMO & CIO | Scoop.it
Financial Post New weapon for small businesses: data mining Financial Post Combined with external data, it can provide powerful insights, says Jean Paul Isson, global vice-president for predictive analytics and business intelligence at online jobs...
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Effective Predictive Analytics Requires More Data - Midsize Insider

Effective Predictive Analytics Requires More Data - Midsize Insider | Analytics for the CMO & CIO | Scoop.it
Midsize Insider
Effective Predictive Analytics Requires More Data
Midsize Insider
The goal of predictive analytics is to guide future business efforts using continually evolving business data.
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The CRM of the Future: Data Curation and Predictive Analytics

The CRM of the Future: Data Curation and Predictive Analytics | Analytics for the CMO & CIO | Scoop.it
How will technology enable businesses to leverage big data for predictive analytics and data curation?
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Utilities start to embrace smart data management and analytics - Gas to Power Journal

Utilities start to embrace smart data management and analytics - Gas to Power Journal | Analytics for the CMO & CIO | Scoop.it
Utilities start to embrace smart data management and analytics
Gas to Power Journal
Implementation of data management and analytics at is no longer a question of why for many power producers, but of when and how.
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Talking Big Data And Analytics With IBM - Forbes

Talking Big Data And Analytics With IBM - Forbes | Analytics for the CMO & CIO | Scoop.it
The VAR Guy Talking Big Data And Analytics With IBM Forbes To sort through all of this and discuss the opportunity to be had with what is increasingly called Big Data, I recently spoke with Bob Picciano, senior vice president of IBM's Information...
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Top 10 Practices of Successful Web Analytics Organizations

Top 10 Practices of Successful Web Analytics Organizations | Analytics for the CMO & CIO | Scoop.it
What are the key ingredients for building a successful Web analytics organization? You can be a great individual analyst, but for your team to be successful, you need a support structure to turn your recommendations into actions.
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Making Sense of Big Data in Search Marketing - Search Engine Watch

Making Sense of Big Data in Search Marketing - Search Engine Watch | Analytics for the CMO & CIO | Scoop.it
Unlocking Big Data To make marketing data work, you need to be able to measure and understand performance against a standard set of metrics. The challenge lies in marrying data from web analytics with search and social ...
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