If a company were to ask, “How can we determine the ROI on social?,” the proper response would be along the lines, “How do you value your conversions
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How can better data and analytics help to differentiate your company? >> beyondthearc.com/blog
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With the help of data mining, legions of travel providers are secretly using your past to predict your future. Scary? Not when it creates a better experience on the road.
beyondthearc's insight:
Here's my take on the impact that predictive analytics and data mining will have on the travel industry. Delete the scoop?
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No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well. Delete the scoop?
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How can you get more honest feedback from your customers? Here are some tips from marketing consultant Carol Beesley, who works with the Small Business... Delete the scoop?
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Data mining helps you increase marketing effectiveness so you can deliver the right message to the right customer at the right time Delete the scoop?
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Exceed customer expectations through everything from great customer service to surprise gifts. Delete the scoop?
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Dreaming of the day your business becomes a household name? Follow these examples. Delete the scoop?
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Ask yourself these 5 questions to see whether your biggest clients are at risk of being lured away. Delete the scoop?
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It may surprise you just how much each lost customer is costing your business. Delete the scoop?
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Existing customers seldom jump ship because of price or functionality. Here's the real reason they booted you out. Delete the scoop?
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Several innovations will come in 2013 that will change the value of Big Data exponentially. Other technology innovations are just waiting for smart start-ups to put them into good use. Via Cho Dong Hwan
beyondthearc's insight:
Will 2013 be the year that companies take full advantage of big data? 
Deb Nystrom, REVELN Consulting's curator insight,
January 14, 12:14 AM
Institutions are one the place that centralization and big data make sense. IBM is already on this trail in Canada for government communication. ~ Deb Delete the scoop?
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Building these steps into your operations will help you to significantly improve customer retention and create significant value for your business. Via Mari-Lyn Harris Delete the scoop?
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Why do you buy customer relationship management (CRM) software? In most cases it’s because you have an issue in the sales department that’s screaming for attention. Via Fred Zimny Delete the scoop?
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Your online reputation is your brand’s reputation. Today, word of mouth exists primarily online. Reviews, searching, trends… they all exist online. So Delete the scoop?
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Trying to predict what is going to happen in the banking industry is like trying to predict tomorrow's weather. While you may get the forecast right, it could be more a case of luck than skill. And what you see today could quickly change tomorrow.
beyondthearc's insight:
What challenges, and opportunities, face the banking industry in the year ahead? Great perspectives from industry thought leaders courtesy of Jim Marous of New Control. Delete the scoop?
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Entrepreneurs share their best strategies for turning existing clients into the most loyal ones. Delete the scoop?
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'Cake Boss' Buddy Valastro of Carlo's Bakery shows why his business is a success. No matter how weird the request, his customers are always... Delete the scoop?
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"They spelled my name wrong again!" sings Loudon Wainwright III, the incomparable (if hard-to-spell) singer-songwriter. Delete the scoop?
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Grow your business by fostering your customer's trust with these tips.Get the latest blog articles on business ideas and trends from Entrepreneur.com.... Delete the scoop?
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How to win the trust of investors, future partners and suppliers. Delete the scoop?
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In this economy, when small-business owners ask me what to do to survive, I always advise, Whatever you do, make sure you do whatever you can to keep your current customers. Delete the scoop?
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With the Internet as the disgruntled customer's oyster, there are new rules for responding to rants and customer complaints. Delete the scoop?
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When it comes to growing their startups, many entrepreneurs are so focused on gaining new clients and customers that they fail to effectively address the need to retain those they already have. Delete the scoop?
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It is easier than ever to measure and monitor people and machines, but the technology of Big Data is not without its shortcomings. Via Stuart Shulman 
Stuart Shulman's curator insight,
December 30, 2012 11:58 AM
There is always a role for humans making valid and reliable decisions about bits of information to get to any specific inference or data-driven action. Delete the scoop?
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Analytics that focus on acquisition and retention can help insurers increase market share — without sacrificing profitability — by managing the return on acquisition and retention spend among and within marketing, distribution and service. Via Mari-Lyn Harris Delete the scoop?
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