Analytics for the CMO & CIO
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Analytics for the CMO & CIO
How can better data and analytics help to differentiate your company? >> beyondthearc.com/blog
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Fueling Your Business With Predictive Analytics - Business 2 Community

Fueling Your Business With Predictive Analytics - Business 2 Community | Analytics for the CMO & CIO | Scoop.it
Imagine knowing the exact amount of supply you will need in 12 months or understanding your current supply levels in real-time?
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How to use predictive analytics to anticipate utility customer needs | Intelligent Utility

How to use predictive analytics to anticipate utility customer needs | Intelligent Utility | Analytics for the CMO & CIO | Scoop.it
Your business is transformingUtilities have served their customers well for more than a century. But their business has never faced a more daunting set of challenges than it does today.
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Making predictive analytics part of healthcare requires moving past these ... - MedCity News

Making predictive analytics part of healthcare requires moving past these ... - MedCity News | Analytics for the CMO & CIO | Scoop.it
At a health IT conference I attended in Harrisburg last week, I learned that one data stream that payers are interested in is credit scores as a predictor of health....
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How big data is beginning to change how medicine works

How big data is beginning to change how medicine works | Analytics for the CMO & CIO | Scoop.it
The medical community can leverage big data analytics for many kinds of insights --- from determining the frequency of certain diseases in a given population to optimizing treatment protocols to ve...
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Big Data = Big Challenges - CIO Insight (blog)

Big Data = Big Challenges - CIO Insight (blog) | Analytics for the CMO & CIO | Scoop.it
To gain the most of big data analytics, CIOs must take the lead in building a big data framework focused on agility, flexibility and rapid decision-making.
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How to Make Marketing Analytics Easier | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Make Marketing Analytics Easier | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Analytics for the CMO & CIO | Scoop.it
Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data.
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How big data is beginning to change how medicine works - VentureBeat

How big data is beginning to change how medicine works - VentureBeat | Analytics for the CMO & CIO | Scoop.it
The medical community can leverage big data analytics for many kinds of insights --- from determining the frequency of certain diseases in a given population to optimizing treatment protocols to ve...
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How Big Data - and Critical Thinking - Lead to Business Value

How Big Data - and Critical Thinking - Lead to Business Value | Analytics for the CMO & CIO | Scoop.it
There is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it.
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How to build a data analytics culture

How to build a data analytics culture | Analytics for the CMO & CIO | Scoop.it
Enterprises that are leaders in leveraging data analytics do several things differently than data analytics laggards.
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Fred Zimny's curator insight, September 11, 2014 12:20 AM

Just like in biking, and many other top sports, access to the data  and the appliance of knowledge is one of the key drivers to success.

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Predictive Modeling is Changing the Way We Work and Live | SmartData Collective

Predictive Modeling is Changing the Way We Work and Live | SmartData Collective | Analytics for the CMO & CIO | Scoop.it
Thanks to ongoing advances in computing and warehousing technologies, big data keeps getting bigger and advanced analytics such as predictive modeling make it ever more useful.
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Do You Have Any Rights in the Age of Big Data Analytics? - Smart Data Collective

Do You Have Any Rights in the Age of Big Data Analytics? - Smart Data Collective | Analytics for the CMO & CIO | Scoop.it
Do You Have Any Rights in the Age of Big Data Analytics?
Smart Data Collective
With Big Data-related excitement on the verge of finally reaching a crescendo, many market analysts are forecasting gargantuan outlays.
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The New Math: Bringing Predictive Analytics into the Mainstream | Risk Management

The New Math: Bringing Predictive Analytics into the Mainstream | Risk Management | Analytics for the CMO & CIO | Scoop.it
A group of cutting-edge firms are making predictive analytics more accessible and bringing it into the mainstream.
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A 25-Question Twitter Quiz to Predict Retweets

A 25-Question Twitter Quiz to Predict Retweets | Analytics for the CMO & CIO | Scoop.it
Big data has incredible power. It also has limitations not everyone understands. (Try our Twitter quiz and see.) (#Predictive #Analytics is a cool thing. But how accurate can it be? Now that's the question.
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Predictive analytics startup Prelert receives $7.5M from Intel Capital, others - Boston Business Journal (blog)

Predictive analytics startup Prelert receives $7.5M from Intel Capital, others - Boston Business Journal (blog) | Analytics for the CMO & CIO | Scoop.it
Prelert, a Framingham-based provider of machine intelligence-based predictive analytics, said it raised $7.5 million from Intel Capital and existing investors Fairhaven Capital Sierra Ventures.
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Big data: enabling the future of healthcare

Big data: enabling the future of healthcare | Analytics for the CMO & CIO | Scoop.it
By collecting patient data, clinicians can use predictive analytics to prevent potentially deadly conditions, says Anthony Jones
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Chemical companies look to big data analytics - Computer Business Review

Chemical companies look to big data analytics - Computer Business Review | Analytics for the CMO & CIO | Scoop.it
72% expect the best ROI from big data and analytics.
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What today's big data trend analytics do -- and don't -- tell us - TechRepublic

What today's big data trend analytics do -- and don't -- tell us - TechRepublic | Analytics for the CMO & CIO | Scoop.it
The next frontier of big data analytics is long-term trends usage and decision making. Find out why some companies want analytics that evaluate trends in terms of 50 or 100 years.
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How to Use Predictive Analytics

How to Use Predictive Analytics | Analytics for the CMO & CIO | Scoop.it
Predictive analytics is a useful data processing system that can help businesses understand and predict customer behavior and organizational performance.
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84% Of Enterprises See Big Data Analytics Changing Their Industries' Competitive Landscapes In The Next Year

84% Of Enterprises See Big Data Analytics Changing Their Industries' Competitive Landscapes In The Next Year | Analytics for the CMO & CIO | Scoop.it
87% of enterprises believe Big Data analytics will redefine the competitive landscape of their industries within the next three years.
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New Survey from GE and Accenture Finds Growing Urgency for Big Data Analytics - insideBIGDATA

New Survey from GE and Accenture Finds Growing Urgency for Big Data Analytics - insideBIGDATA | Analytics for the CMO & CIO | Scoop.it
New Survey from GE and Accenture Finds Growing Urgency for Big Data Analytics
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Can big data help contain Ebola?

Can big data help contain Ebola? | Analytics for the CMO & CIO | Scoop.it
Can big data analytics help emergency response teams, medical charities and non-governmental organisations contain the Ebola virus?
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A Predictive Analytics Primer

A Predictive Analytics Primer | Analytics for the CMO & CIO | Scoop.it

What you need to know and ask.

Here are a few good questions to ask your analysts:

Can you tell me something about the source of data you used in your analysis?Are you sure the sample data are representative of the population?Are there any outliers in your data distribution? How did they affect the results?What assumptions are behind your analysis?Are there any conditions that would make your assumptions invalid?

 


Via Ian Sykes
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Predictive Analytics Can Transform Marketing

Predictive Analytics Can Transform Marketing | Analytics for the CMO & CIO | Scoop.it
Lead qualification teams often find that half their leads are worthless but they don’t know which half; all resulting in wasted time and effort.
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HP invests $50 million in Hortonworks, forges big data partnership - ZDNet

HP invests $50 million in Hortonworks, forges big data partnership - ZDNet | Analytics for the CMO & CIO | Scoop.it
GigaOM
HP invests $50 million in Hortonworks, forges big data partnership
ZDNet
Hewlett-Packard said it has invested $50 million in Hortonworks as part of a broad integration pact aimed at big data analytics customers.
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Customer Analytics: A Call to Action

Customer Analytics: A Call to Action | Analytics for the CMO & CIO | Scoop.it
Four reasons why you have plenty of opportunity to win the race. (Are you using data to improve CRM?
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