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3 Ways to Turn Holiday Shoppers Into Year-Round Customers

3 Ways to Turn Holiday Shoppers Into Year-Round Customers | Analytics for the CMO & CIO | Scoop.it
Exceed customer expectations through everything from great customer service to surprise gifts.
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Analytics for the CMO & CIO
How can better data and analytics help to differentiate your company? >> beyondthearc.com/blog
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How to build a data analytics culture

How to build a data analytics culture | Analytics for the CMO & CIO | Scoop.it
Enterprises that are leaders in leveraging data analytics do several things differently than data analytics laggards.
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Fred Zimny's curator insight, September 11, 12:20 AM

Just like in biking, and many other top sports, access to the data  and the appliance of knowledge is one of the key drivers to success.

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Predictive Modeling is Changing the Way We Work and Live | SmartData Collective

Predictive Modeling is Changing the Way We Work and Live | SmartData Collective | Analytics for the CMO & CIO | Scoop.it
Thanks to ongoing advances in computing and warehousing technologies, big data keeps getting bigger and advanced analytics such as predictive modeling make it ever more useful.
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Do You Have Any Rights in the Age of Big Data Analytics? - Smart Data Collective

Do You Have Any Rights in the Age of Big Data Analytics? - Smart Data Collective | Analytics for the CMO & CIO | Scoop.it
Do You Have Any Rights in the Age of Big Data Analytics?
Smart Data Collective
With Big Data-related excitement on the verge of finally reaching a crescendo, many market analysts are forecasting gargantuan outlays.
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The New Math: Bringing Predictive Analytics into the Mainstream | Risk Management

The New Math: Bringing Predictive Analytics into the Mainstream | Risk Management | Analytics for the CMO & CIO | Scoop.it
A group of cutting-edge firms are making predictive analytics more accessible and bringing it into the mainstream.
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A 25-Question Twitter Quiz to Predict Retweets

A 25-Question Twitter Quiz to Predict Retweets | Analytics for the CMO & CIO | Scoop.it
Big data has incredible power. It also has limitations not everyone understands. (Try our Twitter quiz and see.) (#Predictive #Analytics is a cool thing. But how accurate can it be? Now that's the question.
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Using 'big data' to achieve success - The Age

Using 'big data' to achieve success - The Age | Analytics for the CMO & CIO | Scoop.it
SaportaReport (blog) Using 'big data' to achieve success The Age Before getting caught up in the 'big data revolution', businesses must understand big data will not deliver valuable insights unless the organisation's analytics are being managed...
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Learning the 'ABC' of Big Data - Business Standard

SaportaReport (blog)
Learning the 'ABC' of Big Data
Business Standard
We're talking of data analytics - the big game changer that can help enterprises gain a competitive advantage.
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Reimagining developer productivity and data analytics in the cloud - news from Google IO

Reimagining developer productivity and data analytics in the cloud - news from Google IO | Analytics for the CMO & CIO | Scoop.it
Big news at #io14. Easier mobile development, Big Data and more. Check it out: http://t.co/wc6iafWzkc #io14cloud http://t.co/jnMEdZDrzv
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FirstRain Introduces Personal Business Analytics for Salesforce1 - Destination CRM

FirstRain Introduces Personal Business Analytics for Salesforce1
Destination CRM
The application works on all mobile devices running on the iOS, Android, and Windows platforms.
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Microsoft Aims to Take Predictive Analytics Mainstream

Microsoft wants to bring machine learning and the power of predictive analytics to the masses with its new Microsoft Azure Machine Learning service, which it announced today.
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Rhiza's fresh $3M could help bridge the gap between big data & big ...

Rhiza's fresh $3M could help bridge the gap between big data & big ... | Analytics for the CMO & CIO | Scoop.it
Rhiza, founded by Josh Knauer, just closed a $3 million funding round. The startup makes marketing analytics tools that help bridge the gap between big data and salespeople. Notably behind the latest funding round is ...
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Amazon Will Sell You Things Before You Know You Want to Buy Them

Amazon Will Sell You Things Before You Know You Want to Buy Them | Analytics for the CMO & CIO | Scoop.it
Amazon is working a plan that would ship products to you before you even purchase them because Amazon knows what you want better than you do. (#AWESOME Predictive #Analytics: Amazon Will Sell You Things Before You Know You Want to Buy!
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Predictive Analytics: The Next Piece of the Social Puzzle

Predictive Analytics: The Next Piece of the Social Puzzle | Analytics for the CMO & CIO | Scoop.it
Predictive analytics use past data and statistics to model and predict the future. Here's how predictive analytics can amplify your brand's social media marketing, helping you locate, engage, and convert social media users with purchase intent.
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A Predictive Analytics Primer

A Predictive Analytics Primer | Analytics for the CMO & CIO | Scoop.it

What you need to know and ask.

Here are a few good questions to ask your analysts:

Can you tell me something about the source of data you used in your analysis?Are you sure the sample data are representative of the population?Are there any outliers in your data distribution? How did they affect the results?What assumptions are behind your analysis?Are there any conditions that would make your assumptions invalid?

 


Via Ian Sykes
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Predictive Analytics Can Transform Marketing

Predictive Analytics Can Transform Marketing | Analytics for the CMO & CIO | Scoop.it
Lead qualification teams often find that half their leads are worthless but they don’t know which half; all resulting in wasted time and effort.
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HP invests $50 million in Hortonworks, forges big data partnership - ZDNet

HP invests $50 million in Hortonworks, forges big data partnership - ZDNet | Analytics for the CMO & CIO | Scoop.it
GigaOM
HP invests $50 million in Hortonworks, forges big data partnership
ZDNet
Hewlett-Packard said it has invested $50 million in Hortonworks as part of a broad integration pact aimed at big data analytics customers.
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Customer Analytics: A Call to Action

Customer Analytics: A Call to Action | Analytics for the CMO & CIO | Scoop.it
Four reasons why you have plenty of opportunity to win the race. (Are you using data to improve CRM?
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Just How Big Is the Big Data Market? - ClickZ

Just How Big Is the Big Data Market? - ClickZ | Analytics for the CMO & CIO | Scoop.it
Just How Big Is the Big Data Market?
ClickZ
Based off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future.
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How to Make Predictive Analytics Work for Your Business - Entrepreneur

How to Make Predictive Analytics Work for Your Business - Entrepreneur | Analytics for the CMO & CIO | Scoop.it
Entrepreneur How to Make Predictive Analytics Work for Your Business Entrepreneur The goal of predictive analytics is to take the guesswork out of understanding your customers so you can maximize every sales opportunity, according to Mike Leikin,...
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CloudPhysics Grabs $15M In Series C Funding And Announces New Virtual Storage Predictive Analytics | TechCrunch

CloudPhysics Grabs $15M In Series C Funding And Announces New Virtual Storage Predictive Analytics | TechCrunch | Analytics for the CMO & CIO | Scoop.it
CloudPhysics has a vision for the data center: It wants to give sysadmins clarity and insight into possible issues that create bottlenecks in a virtualized..
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A Data Science Approach to Detecting Insider Security Threats | Pivotal P.O.V.

A Data Science Approach to Detecting Insider Security Threats | Pivotal P.O.V. | Analytics for the CMO & CIO | Scoop.it
RT @gopivotal: #BigData Analytics can be used to flag anomalous user behavior | http://t.co/Ti8E9bRbjF #infosec

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Predictive analytics meets print marketing - Inman.com

Predictive analytics meets print marketing - Inman.com | Analytics for the CMO & CIO | Scoop.it
Predictive analytics meets print marketing
Inman.com
Predictive analytics company Benutech Inc.
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Predictive Analytics: 6 Teamwork Tips - InformationWeek

Predictive Analytics: 6 Teamwork Tips - InformationWeek | Analytics for the CMO & CIO | Scoop.it
Predictive Analytics: 6 Teamwork Tips InformationWeek According to TDWI 's Predictive Analytics for Business Advantages 2014 survey, business analysts will soon overtake statisticians and data scientists as the top users of predictive analytics...
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Big Data Analytics: a Transformative and Disruptive Convergence of two Strategic Trends

Big Data Analytics: a Transformative and Disruptive Convergence of two Strategic Trends | Analytics for the CMO & CIO | Scoop.it
There are two major developments tellingly touching and transforming the lives of people across the globe: the increasing amounts of data and analytics.
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Big data: how predictive analytics is taking over the public sector

Big data: how predictive analytics is taking over the public sector | Analytics for the CMO & CIO | Scoop.it
From predicting emergency department admissions to identifying tax fraud, the Australian public sector is putting its mountains of data to work (RT @ORatWork: Predicting the unpredictable : how predictive #analytics is taking over the public sector...
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