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What's Driving UX Innovation -- User Experience or User Exploitation? - Wired

What's Driving UX Innovation -- User Experience or User Exploitation? - Wired | analytics | Scoop.it
Wired
What's Driving UX Innovation -- User Experience or User Exploitation?
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Scooped by Rocco Pirovano
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Flawed A/B testing could be costing online retailers $13bn per year

Flawed A/B testing could be costing online retailers $13bn per year | analytics | Scoop.it
Research by Customer Experience Management company Qubit points out the monetary pitfalls of badly implemented A/B testing on your website.
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