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Google Analytics vs. Adobe SiteCatalyst -- Which Data Analysis Platform is Better for Business? - BusinessBee

Google Analytics vs. Adobe SiteCatalyst -- Which Data Analysis Platform is Better for Business? - BusinessBee | Analytics | Scoop.it
Whether you’re looking to boost sales, capture more visitors or identify a new market segment, data analytics software provides a near endless supply of information and insights to help you ...
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Top Online Metrics Report from Coremetrics - The World of Online Marketing!

Top Online Metrics Report from Coremetrics - The World of Online Marketing! | Analytics | Scoop.it
       You can certainly pull the Online Metrics Report from Coremetrics Analytics. Do you currently use this solution? If not, you should totally consider purchasing it since in our opinion it is one of the most powerful web analytics solutions. Before we deep dive into the discussion about this report that will give …

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Why you need to make SiteCatalyst data your single source of truth ...

Why you need to make SiteCatalyst data your single source of truth ... | Analytics | Scoop.it
Often companies will engage multiple agencies which means multiple measurement methodologies and preferred frameworks. While this can be to your advantage, it's.
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Google Analytics Vs. Adobe Site Catalyst For Hotels

Google Analytics Vs. Adobe Site Catalyst For Hotels | Analytics | Scoop.it
Google Analytics vs. Adobe Site Catalyst (previously called Omniture) is one of those questions that I get asked regularly, so here are my thoughts.

Via Alexandre Guapyassu
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Hashtag Analytics - Marketing Land

Hashtag Analytics - Marketing Land | Analytics | Scoop.it
Marketing Land
Hashtag Analytics
Marketing Land
Your Guide To All Things Hashtag Analytics & Optimization. Apr 29, 2014 at 9:41am ET by Daniel Cristo · Tweet · Buffer. Hashtags.
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The Insights of Sitecatalyst - The World of Online Marketing!

The Insights of Sitecatalyst - The World of Online Marketing! | Analytics | Scoop.it
       Internet has become an effective means of advertising, trade and promotion of almost any business, so a lot of money and effort is being invested in developing and maintaining websites.
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Getting Started with Adobe Dynamic Tag Management: Part 2

Getting Started with Adobe Dynamic Tag Management: Part 2 | Analytics | Scoop.it
This is part 2 of a multipart series on Getting Started with Adobe’s Dynamic Tag Management Solution. We will cover activating and configuring Adobe Analytics.

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Why CEOs Must Care About Data Quality from analytics? 5%-25% contains tag errors!

Why CEOs Must Care About Data Quality from analytics? 5%-25% contains tag errors! | Analytics | Scoop.it

Why to monitor webanalytics tags & data? 5%-25% contains tag errors! http://ow.ly/vIaPG #Coremetrics #Sitecatalyst #Googleanalytics


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Ronald van Loon's curator insight, April 12, 2014 4:45 PM

Why is data quality important
Many organisations trust on web analytics data to take very important optimisation and budget allocation decisions. But it appears that 5%-15% of all measured data is not correctly sent to the analytics system due to tagging issues. As a result, web analysts, marketers and other data driven decision makers base their decisions on non-optimal or incorrect web data. Of course, this has a substantial negative impact on your website and sales performance.


6 most common examples of tag issues


1 javascript error

specific URLs cause a Javascript error, not detected previously by tests done by IT.

Impact: The measurements are incorrect and the user experience is bad (possibly influencing conversion)


2 the pageName should be measured at every page
(landing) pages which have in incorrect URL. Campaign marketeer has probably added incorrect parameters to URL
Incorrect: no content is loaded, redirect to 404 page


3 an order should be measured every time the order confirmation page is opened
As it turned out 20% of the time this is not the case
Debug data shows that this was caused by visitors reopening the page after several days causing all kinds of incorrect measurements
Also an internal recovery pages caused measurements to take place in production

4 Search filter is measured in web analytics
The filter on the page is compared to the parameter in the request
Several instance were found where the filter is not measured

Impact: incorrect optimisation of (country) preferences


5 Untagged pages. Pages without a page_Name parameter

There are pages without a page_Name parameter.

Impact: no funnel reports or optimisation possible. Landing page report are incorrect, etc.

6 Chosen products in funnel are not measured anymore at once
The chosen products should be measured. at once they are not measured anymore caused by a change today


Impact: products reports not available, optimisation of the funnel not possible

Read more example details http://ow.ly/vITZH

Ronald van Loon's curator insight, April 12, 2014 5:05 PM

Why CEO's must care about data quality from analytics?
Many organisations trust on web analytics data to take very important optimisation and budget allocation decisions. But it appears that 5%-25% of all measured data is not correctly sent to the analytics system due to tagging issues. As a result, web analysts, marketers, CMO and finally also CFO and CEO base their decisions on non-optimal or incorrect web data. Of course, this has a substantial negative impact on your website and sales performance.


6 most common examples of tag issues that occur in web analytics systems due to execution and process challenges


1 javascript error

specific URLs cause a Javascript error, not detected previously by tests done by IT.

Impact: The measurements are incorrect and the user experience is bad (possibly influencing conversion)


2 the pageName should be measured at every page
(landing) pages which have in incorrect URL. Campaign marketeer has probably added incorrect parameters to URL
Incorrect: no content is loaded, redirect to 404 page


3 an order should be measured every time the order confirmation page is opened
As it turned out 20% of the time this is not the case
Debug data shows that this was caused by visitors reopening the page after several days causing all kinds of incorrect measurements
Also an internal recovery pages caused measurements to take place in production

4 Search filter is measured in web analytics
The filter on the page is compared to the parameter in the request
Several instance were found where the filter is not measured

Impact: incorrect optimisation of (country) preferences


5 Untagged pages. Pages without a page_Name parameter

There are pages without a page_Name parameter.

Impact: no funnel reports or optimisation possible. Landing page report are incorrect, etc.

6 Chosen products in funnel are not measured anymore at once
The chosen products should be measured. at once they are not measured anymore caused by a change today


Impact: products reports not available, optimisation of the funnel not possible

Read more example details  http://ow.ly/x3w9Z 

Ronald van Loon's curator insight, April 14, 2014 3:52 PM

Why CEO's must care about data quality from analytics?
Many organisations trust on web analytics data to take very important optimisation and budget allocation decisions. But it appears that 5%-25% of all measured data is not correctly sent to the analytics system due to tagging issues. As a result, web analysts, marketers, CMO and finally also CFO and CEO base their decisions on non-optimal or incorrect web data. Of course, this has a substantial negative impact on your website and sales performance.


6 most common examples of tag issues that occur in web analytics systems due to execution and process challenges


1 javascript error

specific URLs cause a Javascript error, not detected previously by tests done by IT.

Impact: The measurements are incorrect and the user experience is bad (possibly influencing conversion)


2 the pageName should be measured at every page
(landing) pages which have in incorrect URL. Campaign marketeer has probably added incorrect parameters to URL
Incorrect: no content is loaded, redirect to 404 page


3 an order should be measured every time the order confirmation page is opened
As it turned out 20% of the time this is not the case
Debug data shows that this was caused by visitors reopening the page after several days causing all kinds of incorrect measurements
Also an internal recovery pages caused measurements to take place in production

4 Search filter is measured in web analytics
The filter on the page is compared to the parameter in the request
Several instance were found where the filter is not measured

Impact: incorrect optimisation of (country) preferences


5 Untagged pages. Pages without a page_Name parameter

There are pages without a page_Name parameter.

Impact: no funnel reports or optimisation possible. Landing page report are incorrect, etc.

6 Chosen products in funnel are not measured anymore at once
The chosen products should be measured. at once they are not measured anymore caused by a change today


Impact: products reports not available, optimisation of the funnel not possible


Want to solve your data quality challenge, click here http://ow.ly/x3w9Z ;


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A Knowledge Gap Analysis Will Tell You What Web Analytics Can't ...

A Knowledge Gap Analysis Will Tell You What Web Analytics Can't ... | Analytics | Scoop.it
Too much emphasis is placed on web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase ...
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Tibco scoops up analytics vendor Jaspersoft for $185 million - PCWorld

Tibco scoops up analytics vendor Jaspersoft for $185 million - PCWorld | Analytics | Scoop.it
Computing Tibco scoops up analytics vendor Jaspersoft for $185 million PCWorld Tibco has acquired Jaspersoft for US$185 million in a deal that will give it a widely used embedded BI (business-intelligence) suite to sell alongside its existing...
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