Have you seen complete marketing funnels, but not been sure where to start building yours? In this post, John Doherty walks us through how to build a rudimentary full marketing funnel, from first touch to conversion, all with Google Analytics data.
The goal of this post is going to walk you through how to identify the channels that are performing best for you in each of these areas. Once you know those, you know where to invest depending on your company's needs or priorities. Also, knowing the different areas to which you can contribute will help endear you to the people running those channels, which will help you avoid being siloed as "the SEO." Instead, you will start to be seen as part of the marketing team, which is what you are.
The sections of our funnel look this way:
-Organic to Organic
-Direct to Email
-Direct to Organic