An Experience Has Much More Impact Than an Exposure
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Faster than a Speeding Text: “Emotional Contagion” At Work

Faster than a Speeding Text:  “Emotional Contagion” At Work | An Experience Has Much More Impact Than an Exposure | Scoop.it
How others’ feelings are influencing our business decisions
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White Paper: Emotional Contagion

White Paper: Emotional Contagion | An Experience Has Much More Impact Than an Exposure | Scoop.it
Emotions serve to focus our attention on aspects of the world that help us thrive. They provide information about our interior world and about our relationships. For this survival function to operate optimally, we are highly sensitive to emotional signals in the environment. One person’s emotions are affected by others’. This effect is called “Emotional …
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Emotional Contagion is a powerful type of social influence. Positive contagion in groups improves cooperation, decreases conflict, and increase perceived task performance (Sigal G. Barsade, 2002).

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What every marketer needs to know about neuromarketing

What every marketer needs to know about neuromarketing | An Experience Has Much More Impact Than an Exposure | Scoop.it
In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced this new way of thinking about consumer behaviour and branding.   I am not talking about lab tests that deliver reliable but limited information about how consumers process marketing stimuli such as ads, logos or package designs.  Rather, I’m referring to the application of neuroscience concepts in a strategic context. In other words, how marketers can benefit from the latest insights into how consumers think, feel and, and most importantly, make purchase…
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Seamless Multi-sensory/Multimodal input is key to drive effective engagement, as it triggers the brain's non-conscious rooted behaviors.

 

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Experiential marketing best practices

Bridging the gap between the virtual and the physical - a look at experiential marketing best practices and the future of interactive digital media consumer experiences.

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A look at experiential marketing best practices and the future of interactive digital media consumer experiences.

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B-to-B Needs More Humor: Cisco Marketing Manager

B-to-B Needs More Humor: Cisco Marketing Manager | An Experience Has Much More Impact Than an Exposure | Scoop.it

Creating brand value is as important as feeding the sales funnel, Mr. Washer said at the annual Business Marketing Association meeting in Chicago, and humor is a key ingredient.

 

While it was still unclear how this humor tactic is translating to sales, it is creating a positive feeling, something Mr. Washer says b-to-b brands need to consider more than white papers and data reports.

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B-to-B brands need to put positive emotions before white papers and data reports.

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