Emotions serve to focus our attention on aspects of the world that help us thrive. They provide information about our interior world and about our relationships. For this survival function to operate optimally, we are highly sensitive to emotional signals in the environment. One person’s emotions are affected by others’. This effect is called “Emotional …
Emotional Contagion is a powerful type of social influence. Positive contagion in groups improves cooperation, decreases conflict, and increase perceived task performance (Sigal G. Barsade, 2002).
In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced this new way of thinking about consumer behaviour and branding. I am not talking about lab tests that deliver reliable but limited information about how consumers process marketing stimuli such as ads, logos or package designs. Rather, I’m referring to the application of neuroscience concepts in a strategic context. In other words, how marketers can benefit from the latest insights into how consumers think, feel and, and most importantly, make purchase…
Seamless Multi-sensory/Multimodal input is key to drive effective engagement, as it triggers the brain's non-conscious rooted behaviors.
Creating brand value is as important as feeding the sales funnel, Mr. Washer said at the annual Business Marketing Association meeting in Chicago, and humor is a key ingredient.
While it was still unclear how this humor tactic is translating to sales, it is creating a positive feeling, something Mr. Washer says b-to-b brands need to consider more than white papers and data reports.
B-to-B brands need to put positive emotions before white papers and data reports.
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