The guy who wrote the polar bear book knows something about content.
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Scooped by Kristina Halvorson onto An Event Apart: Content Strategy Resources |
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A rather rare beast is the content strategist: at the time of writing, only 763 people on LinkedIn use the phrase in their current job title. Delete the scoop?
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If you're looking to improve your online content, this reading list of content marketing, content strategy and writing books is for you.
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These meetups are popping up all over the world. Often, they happen in bars. If you're starting one in your area, notify me @halvorson and I'll help spread the word.
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I have a podcast. I interview smart people about content strategy and other interesting things. Try it, you'll like it.
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Rahel Bailie is a goddess for pulling these together.
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Content strategy presentations on Slideshare … many available to download. (Always give credit where it's due!)
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We work hard to write kickass posts for you. We also have a rockin' list of blogs/sites we love (under heading "Check These Out").
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The guy who wrote the polar bear book knows something about content.
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If you’re new to content strategy, or if you’re thinking of hiring a CS person or an agency to help you deal with your own content, you’ll probably be tempted to spend a lot of time looking at the documents we call “deliverables.”
Deliverables are concrete, which is reassuring. They’re also repeatable (in theory), so looking at documents for one project should tell you something about the kinds of documents required for another project.
It’s easy to focus on the concrete and the repeatable—sometimes to the exclusion of other aspects of content strategy work. But the concrete things we make don’t always reflect the whole of the work that we do Delete the scoop?
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Extraordinary white paper by Rachel Lovinger: "Content needs to be free. Not necessarily free-of-charge, but free to be accessed wherever and whenever the consumer wants it. And to truly be free, content needs to be 'Nimble.' Content becomes nimble by being well-structured and having meaningful metadata."
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Amazing, brilliant articles written by ALA authors. Pretty much all-around essential reading.
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Terrific collection of articles from Ann Rockley, Joe Gollner, Seth Earley and others.
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I'm not a techie, but I know a good comprehensive checklist when I see one. If you're checking out the SEO/general health and well-being of your website, use this. (p.s. SEOmoz is the only non-gross SEO site I know of.)
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I don't know why, but the people on Twitter who talk about content strategy are generally smart and hilarious. Check 'em out.
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Lots of smart CS folks hang out here. It's amazing to watch the CS discipline literally evolve through these conversations.
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Especially for web marketers … this is a great resource that features different authors each week.
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The first US content strategy conference gave way to a whole slew of smart, entertaining posts on all things content strategy … more than you ever wanted to know, probably.
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