If you’re new to content strategy, or if you’re thinking of hiring a CS person or an agency to help you deal with your own content, you’ll probably be tempted to spend a lot of time looking at the documents we call “deliverables.”
Deliverables are concrete, which is reassuring. They’re also repeatable (in theory), so looking at documents for one project should tell you something about the kinds of documents required for another project.
It’s easy to focus on the concrete and the repeatable—sometimes to the exclusion of other aspects of content strategy work. But the concrete things we make don’t always reflect the whole of the work that we do